Managers / Q2 2025 · view latest →
Madden Advisory Services, Inc.
CIK 0001542284 · 5200 BELFORT ROAD, SUITE 410, JACKSONVILLE, FL, 32256 · (904) 296-1127
Reported Value
$235M
Q2 2025
Positions
100
Filings on Record
31
2019–present window
Filed
Jul 23, 2025
original filing
Summary
Madden Advisory Services, Inc. reported $235M in U.S.-listed holdings across 100 positions for Q2 2025.
The portfolio is heavily concentrated: EFA alone accounts for 24.3% of reported value.
Compared with Q1 2025, the fund opened 0 new positions and exited 1.
Portfolio Metrics
Turnover
+0.5%
vs prior filed quarter
Top-10 Concentration
+89.4%
share of reported value
Largest Position
+24.3%
Ishares Tr
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
13F Reported Value
Portfolio Composition
By security type
- ETP · 95.6% · $224M
- Common Stock · 3.9% · $9M
- REIT · 0.4% · $1M
- Other · 0.1% · $324,494
Quarter-over-Quarter Changes full breakdown →
vs Q1 2025 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| KXIISHARES TR | SOLD OUT | −3.2K | 0 | −$202,910 | $0 |
| SPDR SERIES TRUST | ADDED | +4.5K | 15.3K | +$110,129 | $365,325 |
| ISHARES TR | ADDED | +41.8K | 148.0K | +$1M | $4M |
| IBDTISHARES TR | ADDED | +12.8K | 49.9K | +$330,659 | $1M |
| XLPSELECT SECTOR SPDR TR | ADDED | +1.7K | 10.0K | +$128,821 | $810,611 |
| ISHARES TR | ADDED | +589 | 3.8K | +$53,108 | $306,367 |
| IBDRISHARES TR | ADDED | +38.0K | 264.2K | +$931,196 | $6M |
| ISHARES TR | ADDED | +1.8K | 13.9K | +$41,775 | $324,494 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q2 2025
32 positions
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | EFAISHARES TR | IBONDS DEC25 ETF · MSCI EAFE ETF · IBONDS DEC2026 · 0-5YR HI YL CP · IBONDS 27 ETF · CORE S&P SCP ETF · 0-5 YR TIPS ETF · U.S. MED DVC ETF · CORE HIGH DV ETF · CORE S&P MCP ETF · CORE MSCI EAFE · IBDS DEC28 ETF · TIPS BD ETF · CORE S&P500 ETF · EAFE VALUE ETF · IBONDS DEC 29 · CORE S&P TTL STK · IBONDS 2026 TERM · CORE US AGGBD ET · IBONDS 26 TRM TS · MSCI EMG MKT ETF · MSCI INTL QUALTY · RUS 1000 ETF · RUSSELL 2000 ETF · U.S. UTILITS ETF · IBONDS 25 TRM HG · U.S. TECH ETF · IBONDS 25 TRM TS · RUS MID CAP ETF · IBOXX HI YD ETF · EAFE GRWTH ETF · S&P MC 400VL ETF | 24.35% | $57M | 1.35M |
| 2 | SCHBSCHWAB STRATEGIC TR | US BRD MKT ETF · US LRG CAP ETF · US LCAP GR ETF · US MID-CAP ETF · 5 10YR CORP BD · US DIVIDEND EQ · US REIT ETF · EMRG MKTEQ ETF · INTL EQTY ETF · US SML CAP ETF · US TIPS ETF | 19.54% | $46M | 1.85M |
| 3 | VOOVANGUARD INDEX FDS | S&P 500 ETF SHS · VALUE ETF · TOTAL STK MKT · GROWTH ETF · SMALL CP ETF · REAL ESTATE ETF · MID CAP ETF | 16.82% | $39M | 142.9K |
| 4 | VGTVANGUARD WORLD FD | INF TECH ETF · CONSUM STP ETF · HEALTH CAR ETF · CONSUM DIS ETF · UTILITIES ETF · INDUSTRIAL ETF · MATERIALS ETF · COMM SRVC ETF | 14.65% | $34M | 104.3K |
| 5 | MSFTMICROSOFT CORPhistory → | COM | 3.01% | $7M | 14.2K |
| 6 | IAUISHARES GOLD TRhistory → | ISHARES NEW | 2.55% | $6M | 95.8K |
| 7 | XLKSELECT SECTOR SPDR TR | TECHNOLOGY · SBI CONS DISCR · INDL · SBI CONS STPLS · SBI INT-UTILS · RL EST SEL SEC | 2.46% | $6M | 43.8K |
| 8 | VXUSVANGUARD STAR FDShistory → | VG TL INTL STK F | 2.25% | $5M | 76.3K |
| 9 | SPYSPDR S&P 500 ETF TRhistory → | TR UNIT | 1.96% | $5M | 7.5K |
| 10 | VIGVANGUARD SPECIALIZED FUNDShistory → | DIV APP ETF | 1.79% | $4M | 20.5K |
| 11 | FLTRVANECK ETF TRUST | IG FLOATING RATE · SEMICONDUCTR ETF · MRNGSTR WDE MOAT | 1.61% | $4M | 117.7K |
| 12 | VCSHVANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD · VNG RUS1000IDX | 1.47% | $3M | 36.8K |
| 13 | CORPPIMCO ETF TR | INV GRD CRP BD | 0.92% | $2M | 22.3K |
| 14 | FQALFIDELITY COVINGTON TRUST | QLTY FCTOR ETF | 0.77% | $2M | 26.0K |
| 15 | QQQINVESCO QQQ TR | UNIT SER 1 | 0.73% | $2M | 3.1K |
| 16 | XHBSPDR SERIES TRUST | S&P HOMEBUILD · PORTFLI HIGH YLD · PRTFLO S&P500 GW · NYSE TECH ETF · BLOOMBERG HIGH Y | 0.68% | $2M | 26.3K |
| 17 | RSPINVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 0.54% | $1M | 6.9K |
| 18 | BNDVANGUARD BD INDEX FDS | TOTAL BND MRKT · SHORT TRM BOND | 0.52% | $1M | 16.0K |
| 19 | FTSMFIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW · CONSUMR STAPLE | 0.47% | $1M | 18.1K |
| 20 | AAPLAPPLE INC | COM | 0.43% | $1M | 4.9K |
| 21 | SDOGALPS ETF TR | SECTR DIV DOGS | 0.37% | $860,905 | 15.0K |
| 22 | WELLWELLTOWER INC | COM | 0.34% | $808,774 | 5.3K |
| 23 | VWOVANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 0.32% | $757,529 | 15.3K |
| 24 | ETFS GOLD TR | PHYSCL GOLD SHS | 0.28% | $657,546 | 20.8K |
| 25 | GLDSPDR GOLD TR | GOLD SHS | 0.23% | $548,389 | 1.8K |
| 26 | SPROTT PHYSICAL GOLD & SILVE | TR UNIT | 0.20% | $469,560 | 15.6K |
| 27 | VTIPVANGUARD MALVERN FDS | STRM INFPROIDX | 0.18% | $413,571 | 8.2K |
| 28 | SPDWSPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 0.15% | $350,684 | 8.7K |
| 29 | PRUPRUDENTIAL FINL INC | COM | 0.12% | $277,088 | 2.6K |
| 30 | MDYSPDR S&P MIDCAP 400 ETF TR | UTSER1 S&PDCRP | 0.11% | $260,581 | 460 |
| 31 | MCDMCDONALDS CORP | COM | 0.10% | $223,970 | 767 |
| 32 | IVTINVENTRUST PPTYS CORP | COM NEW | 0.10% | $223,940 | 8.2K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $254M | 108 | May 11, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $249M | 105 | Feb 11, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $258M | 107 | Oct 24, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $235M | 100 | Jul 23, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $215M | 101 | May 6, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $215M | 99 | Feb 13, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $218M | 100 | Oct 30, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $197M | 93 | Aug 7, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $190M | 92 | May 3, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $177M | 90 | Feb 12, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $158M | 81 | Nov 13, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $155M | 82 | Aug 7, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $142M | 80 | Apr 25, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $134M | 77 | Feb 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $125M | 77 | Nov 9, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $132M | 79 | Jul 29, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022REVEALED | $292M | 145 | Apr 18, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $152M | 74 | Feb 8, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2021 | $140M | 74 | Nov 12, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $135M | 69 | Aug 10, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $128M | 68 | May 4, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | $119M | 70 | Jan 28, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $105M | 67 | Oct 30, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $96M | 67 | Aug 10, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $144M | 73 | May 11, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $153M | 73 | Jan 27, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q3 2019 | $140M | 75 | Nov 1, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q2 2019 | $160M | 81 | Jul 22, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q1 2019 | $187M | 89 | Apr 16, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q4 2018 | $166M | 86 | Jan 23, 2019 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.