SEC 13F Intelligence

Managers / Q1 2020 · view latest →

Madden Advisory Services, Inc.

CIK 0001542284 · 5200 BELFORT ROAD, SUITE 410, JACKSONVILLE, FL, 32256 · (904) 296-1127

Reported Value
$144M
Q1 2020
Positions
73
Filings on Record
31
2019–present window
Filed
May 11, 2020
original filing

Summary

Madden Advisory Services, Inc. reported $144M in U.S.-listed holdings across 73 positions for Q1 2020.

Its largest position, Schwab Strategic Tr, represents 10.5% of the portfolio.

Compared with Q4 2019, the fund opened 18 new positions and exited 19.

Portfolio Metrics

Turnover
+33.9%
vs prior filed quarter
Top-10 Concentration
+50.7%
share of reported value
Largest Position
+10.5%
Schwab Strategic Tr
New / Exited
18 / 19
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $166MQ4 ’18Q1 ’19: $187MQ2 ’19: $160MQ3 ’19: $140MQ4 ’19: $153MQ4 ’19Q1 ’20: $144MQ2 ’20: $96MQ3 ’20: $105MQ4 ’20: $119MQ4 ’20Q1 ’21: $128MQ2 ’21: $135MQ3 ’21: $140MQ4 ’21: $152MQ4 ’21Q1 ’22: $292MQ2 ’22: $132MQ3 ’22: $125MQ4 ’22: $134MQ4 ’22Q1 ’23: $142MQ2 ’23: $155MQ3 ’23: $158MQ4 ’23: $177MQ4 ’23Q1 ’24: $190MQ2 ’24: $197MQ3 ’24: $218MQ4 ’24: $215MQ4 ’24Q1 ’25: $215MQ2 ’25: $235MQ3 ’25: $258MQ4 ’25: $249MQ4 ’25Q1 ’26: $254Mfilingsflow.com

Portfolio Composition

By security type
ETP: 98.2%Closed-End Fund: 0.8%REIT: 0.5%Other: 0.3%Common Stock: 0.2%
  • ETP · 98.2% · $142M
  • Closed-End Fund · 0.8% · $1M
  • REIT · 0.5% · $757,000
  • Other · 0.3% · $399,000
  • Common Stock · 0.2% · $301,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2019 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES TRNEW+134.7K134.7K+$8M$8M
ISHARES TRNEW+108.0K108.0K+$6M$6M
S P D R S&P 500 ETF TRNEW+16.5K16.5K+$4M$4M
SELECT SECTOR SPDR TRNEW+36.9K36.9K+$3M$3M
ISHARES TRNEW+43.5K43.5K+$3M$3M
VANGUARD INDEX FDSNEW+22.4K22.4K+$3M$3M
VANGUARD INDEX FDSNEW+12.4K12.4K+$1M$1M
SPDR SERIES TRUSTNEW+23.9K23.9K+$1M$1M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2020

21 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ISHARES TRCORE S&P TTL STK · MSCI EAFE ETF · 0-5 YR TIPS ETF · RUS MID CAP ETF · CORE HIGH DV ETF · RUSSELL 2000 ETF · TIPS BD ETF · CORE S&P SCP ETF · CORE US AGGBD ET · COHEN STEER REIT · EAFE VALUE ETF · NASDAQ BIOTECH · CORE S&P MCP ETF · U.S. CNSM GD ETF23.70%$34M525.7K
2SCHWAB STRATEGIC TRUS BRD MKT ETF · US LRG CAP ETF · US MID-CAP ETF · US LCAP GR ETF · US REIT ETF · EMRG MKTEQ ETF22.72%$33M591.2K
3VDCVANGUARD WORLD FUNDSINF TECH ETF · HEALTH CAR ETF · CONSUM STP ETF · UTILITIES ETF10.45%$15M88.0K
4VTVVANGUARD INDEX FDSS&P 500 ETF SHS · TOTAL STK MKT · VALUE ETF · SMALL CP ETF9.11%$13M88.0K
5NDQPOWERSHS QQQ TRUSThistory →UNIT SER 17.34%$11M55.6K
6ISHARESRUS 1000 ETF · U.S. TECH ETF4.17%$6M38.9K
7SELECT SECTOR SPDR TRSBI HEALTHCARE · TECHNOLOGY · SBI INT-INDS · SBI CONS DISCR3.96%$6M68.9K
8S P D R S&P 500 ETF TRTR UNIT2.95%$4M16.5K
9VANGUARD WORLD FDSINDUSTRIAL ETF · CONSUM DIS ETF2.10%$3M25.5K
10IAUUSDISHARES GOLD TRUSThistory →ISHARES1.59%$2M152.0K
11SPDR DOW JONES INDL AVGUT SER 11.18%$2M7.8K
12SPROTT PHYSICAL GOLD & SILVERTR UNIT0.78%$1M77.3K
13INVESCO TECHNOLOGY MOMENTUMDWA TECHNOLOGY0.75%$1M16.0K
14INVESCO EXCHNG TRADED FD TRS&P500 HDL VOL0.74%$1M35.6K
15VANGUARD SPECIALIZED PORTDIV APP ETF0.59%$849,0008.2K
16INVESCO DYNAMIC LARGE CAP VALUEDYNMC LRG VALU0.54%$783,00026.0K
17WELLWelltower, IncCOM0.52%$757,00016.6K
18SPDR SERIES TRUSTPORTFLI HIGH YLD0.49%$712,0007.5K
19ALPS ETF TRSECTR DIV DOGS0.46%$658,00021.0K
20FIRST TR EXCHANGE TRADED FDFIRST TR ENH NEW0.41%$585,0009.9K
21FIDELITY COVINGTON TRCONSMR STAPLES0.35%$509,00015.8K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$254M108May 11, 202613F-HRchanges · EDGAR ↗
Q4 2025$249M105Feb 11, 202613F-HRchanges · EDGAR ↗
Q3 2025$258M107Oct 24, 202513F-HRchanges · EDGAR ↗
Q2 2025$235M100Jul 23, 202513F-HRchanges · EDGAR ↗
Q1 2025$215M101May 6, 202513F-HRchanges · EDGAR ↗
Q4 2024$215M99Feb 13, 202513F-HRchanges · EDGAR ↗
Q3 2024$218M100Oct 30, 202413F-HRchanges · EDGAR ↗
Q2 2024$197M93Aug 7, 202413F-HRchanges · EDGAR ↗
Q1 2024$190M92May 3, 202413F-HRchanges · EDGAR ↗
Q4 2023$177M90Feb 12, 202413F-HRchanges · EDGAR ↗
Q3 2023$158M81Nov 13, 202313F-HRchanges · EDGAR ↗
Q2 2023$155M82Aug 7, 202313F-HRchanges · EDGAR ↗
Q1 2023$142M80Apr 25, 202313F-HRchanges · EDGAR ↗
Q4 2022$134M77Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$125M77Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$132M79Jul 29, 202213F-HRchanges · EDGAR ↗
Q1 2022REVEALED$292M145Apr 18, 202213F-HRchanges · EDGAR ↗
Q4 2021$152M74Feb 8, 202213F-HRchanges · EDGAR ↗
Q3 2021$140M74Nov 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$135M69Aug 10, 202113F-HRchanges · EDGAR ↗
Q1 2021$128M68May 4, 202113F-HRchanges · EDGAR ↗
Q4 2020$119M70Jan 28, 202113F-HRchanges · EDGAR ↗
Q3 2020$105M67Oct 30, 202013F-HRchanges · EDGAR ↗
Q2 2020$96M67Aug 10, 202013F-HRchanges · EDGAR ↗
Q1 2020$144M73May 11, 202013F-HRchanges · EDGAR ↗
Q4 2019$153M73Jan 27, 202013F-HRchanges · EDGAR ↗
Q3 2019$140M75Nov 1, 201913F-HRchanges · EDGAR ↗
Q2 2019$160M81Jul 22, 201913F-HRchanges · EDGAR ↗
Q1 2019$187M89Apr 16, 201913F-HRchanges · EDGAR ↗
Q4 2018$166M86Jan 23, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.