SEC 13F Intelligence

Managers / Q2 2020 · view latest →

Madden Advisory Services, Inc.

CIK 0001542284 · 5200 BELFORT ROAD, SUITE 410, JACKSONVILLE, FL, 32256 · (904) 296-1127

Reported Value
$96M
Q2 2020
Positions
67
Filings on Record
31
2019–present window
Filed
Aug 10, 2020
original filing

Summary

Madden Advisory Services, Inc. reported $96M in U.S.-listed holdings across 67 positions for Q2 2020.

Its largest position, Schwab Strategic Tr, represents 19.1% of the portfolio.

Compared with Q1 2020, the fund opened 6 new positions and exited 12.

Portfolio Metrics

Turnover
+12.3%
vs prior filed quarter
Top-10 Concentration
+61.6%
share of reported value
Largest Position
+19.1%
Schwab Strategic Tr
New / Exited
6 / 12
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $166MQ4 ’18Q1 ’19: $187MQ2 ’19: $160MQ3 ’19: $140MQ4 ’19: $153MQ4 ’19Q1 ’20: $144MQ2 ’20: $96MQ3 ’20: $105MQ4 ’20: $119MQ4 ’20Q1 ’21: $128MQ2 ’21: $135MQ3 ’21: $140MQ4 ’21: $152MQ4 ’21Q1 ’22: $292MQ2 ’22: $132MQ3 ’22: $125MQ4 ’22: $134MQ4 ’22Q1 ’23: $142MQ2 ’23: $155MQ3 ’23: $158MQ4 ’23: $177MQ4 ’23Q1 ’24: $190MQ2 ’24: $197MQ3 ’24: $218MQ4 ’24: $215MQ4 ’24Q1 ’25: $215MQ2 ’25: $235MQ3 ’25: $258MQ4 ’25: $249MQ4 ’25Q1 ’26: $254Mfilingsflow.com

Portfolio Composition

By security type
ETP: 97.2%Closed-End Fund: 0.8%Other: 0.8%Common Stock: 0.8%REIT: 0.5%
  • ETP · 97.2% · $94M
  • Closed-End Fund · 0.8% · $775,000
  • Other · 0.8% · $748,000
  • Common Stock · 0.8% · $746,000
  • REIT · 0.5% · $440,000

Quarter-over-Quarter Changes full breakdown →

vs Q1 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES TRNEW+10.2K10.2K+$256,000$256,000
AMZNAMAZON COM INCNEW+8383+$228,000$228,000
SPDR SERIES TRUSTNEW+5.2K5.2K+$226,000$226,000
ISHARES TRNEW+722722+$223,000$223,000
FIRST TR EXCHANGE TRADED FDNEW+2.6K2.6K+$217,000$217,000
AAPLAPPLE INCNEW+583583+$212,000$212,000
ISHARES TRADDED+30.9K38.7K+$4M$5M
ISHARES TRSOLD OUT−77.2K0−$3M$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2020

17 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1SCHWAB STRATEGIC TRUS BRD MKT ETF · US LCAP GR ETF · US LRG CAP ETF · US MID-CAP ETF · US REIT ETF · EMRG MKTEQ ETF · INTL EQTY ETF · US SML CAP ETF · US DIVIDEND EQ33.32%$32M483.4K
2ISHARES TRCORE US AGGBD ET · CORE S&P SCP ETF · TIPS BD ETF · 0-5 YR TIPS ETF · MSCI EAFE ETF · CORE HIGH DV ETF · CORE S&P MCP ETF · IBONDS DEC20 ETF · CORE MSCI EAFE · CORE S&P TTL STK · U.S. UTILITS ETF · EAFE VALUE ETF · RUSSELL 2000 ETF · US HLTHCARE ETF16.43%$16M187.0K
3VDCVANGUARD WORLD FUNDSINF TECH ETF · HEALTH CAR ETF · CONSUM STP ETF15.99%$15M68.4K
4VTVVANGUARD INDEX FDSS&P 500 ETF SHS · TOTAL STK MKT · SMALL CP ETF · VALUE ETF · REAL ESTATE ETF · MID CAP ETF12.60%$12M69.3K
5S P D R S&P 500 ETF TRTR UNIT3.27%$3M10.2K
6SELECT SECTOR SPDR TRTECHNOLOGY · SBI CONS DISCR · SBI INT-INDS3.11%$3M31.1K
7VANGUARD WORLD FDSCONSUM DIS ETF · INDUSTRIAL ETF2.62%$3M16.0K
8IAUUSDISHARES GOLD TRUSThistory →ISHARES1.99%$2M113.2K
9SPDR SERIES TRUSTPORTFLI HIGH YLD · NYSE TECH ETF1.09%$1M10.5K
10FIRST TR EXCHANGE TRADED FDFIRST TR ENH NEW · CONSUMR STAPLE1.00%$965,00018.0K
11SPROTT PHYSICAL GOLD & SILVERTR UNIT0.80%$775,00045.9K
12NDQPOWERSHS QQQ TRUSTUNIT SER 10.80%$773,0003.1K
13ALPS ETF TRSECTR DIV DOGS0.79%$764,00021.0K
14VANGUARD SPECIALIZED PORTDIV APP ETF0.49%$475,0004.1K
15ABERDEEN STD PHYSICAL SWISS GOLD ETFPHYSCL GOLD SHS0.49%$469,00027.4K
16GQ9SPDR GOLD TRUSTGOLD SHS0.46%$443,0002.7K
17WELLWelltower, IncCOM0.46%$440,0008.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$254M108May 11, 202613F-HRchanges · EDGAR ↗
Q4 2025$249M105Feb 11, 202613F-HRchanges · EDGAR ↗
Q3 2025$258M107Oct 24, 202513F-HRchanges · EDGAR ↗
Q2 2025$235M100Jul 23, 202513F-HRchanges · EDGAR ↗
Q1 2025$215M101May 6, 202513F-HRchanges · EDGAR ↗
Q4 2024$215M99Feb 13, 202513F-HRchanges · EDGAR ↗
Q3 2024$218M100Oct 30, 202413F-HRchanges · EDGAR ↗
Q2 2024$197M93Aug 7, 202413F-HRchanges · EDGAR ↗
Q1 2024$190M92May 3, 202413F-HRchanges · EDGAR ↗
Q4 2023$177M90Feb 12, 202413F-HRchanges · EDGAR ↗
Q3 2023$158M81Nov 13, 202313F-HRchanges · EDGAR ↗
Q2 2023$155M82Aug 7, 202313F-HRchanges · EDGAR ↗
Q1 2023$142M80Apr 25, 202313F-HRchanges · EDGAR ↗
Q4 2022$134M77Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$125M77Nov 9, 202213F-HRchanges · EDGAR ↗
Q2 2022$132M79Jul 29, 202213F-HRchanges · EDGAR ↗
Q1 2022REVEALED$292M145Apr 18, 202213F-HRchanges · EDGAR ↗
Q4 2021$152M74Feb 8, 202213F-HRchanges · EDGAR ↗
Q3 2021$140M74Nov 12, 202113F-HRchanges · EDGAR ↗
Q2 2021$135M69Aug 10, 202113F-HRchanges · EDGAR ↗
Q1 2021$128M68May 4, 202113F-HRchanges · EDGAR ↗
Q4 2020$119M70Jan 28, 202113F-HRchanges · EDGAR ↗
Q3 2020$105M67Oct 30, 202013F-HRchanges · EDGAR ↗
Q2 2020$96M67Aug 10, 202013F-HRchanges · EDGAR ↗
Q1 2020$144M73May 11, 202013F-HRchanges · EDGAR ↗
Q4 2019$153M73Jan 27, 202013F-HRchanges · EDGAR ↗
Q3 2019$140M75Nov 1, 201913F-HRchanges · EDGAR ↗
Q2 2019$160M81Jul 22, 201913F-HRchanges · EDGAR ↗
Q1 2019$187M89Apr 16, 201913F-HRchanges · EDGAR ↗
Q4 2018$166M86Jan 23, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.