SEC 13F Intelligence

Managers / Q3 2021 · view latest →

First Heartland Consultants, Inc.

CIK 0001428793 · 4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO, 63367 · 636-625-0900

Reported Value
$657M
Q3 2021
Positions
386
Filings on Record
31
2019–present window
Filed
Nov 15, 2021
original filing

Summary

First Heartland Consultants, Inc. reported $657M in U.S.-listed holdings across 386 positions for Q3 2021.

Its largest position, American Centy Etf Tr, represents 3.9% of the portfolio.

Compared with Q2 2021, the fund opened 45 new positions and exited 42.

Portfolio Metrics

Turnover
+17.1%
vs prior filed quarter
Top-10 Concentration
+26.8%
share of reported value
Largest Position
+3.9%
American Centy Etf Tr
New / Exited
45 / 42
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $268MQ4 ’18Q1 ’19: $357MQ2 ’19: $416MQ3 ’19: $466MQ4 ’19: $508MQ4 ’19Q1 ’20: $388MQ2 ’20: $507MQ3 ’20: $528MQ4 ’20: $602MQ4 ’20Q1 ’21: $629MQ2 ’21: $660MQ3 ’21: $657MQ4 ’21: $2.6BQ4 ’21Q1 ’22: $646MQ2 ’22: $638MQ3 ’22: $1.2BQ4 ’22: $621MQ4 ’22Q1 ’23: $665MQ2 ’23: $771MQ4 ’23: $829,258Q1 ’24: $963,421Q1 ’24Q2 ’24: $1MQ3 ’24: $929,965Q1 ’25: $969MQ2 ’25: $1.1BQ2 ’25Q3 ’25: $1.2BQ4 ’25: $1.3BQ1 ’26: $1.3BQ2 ’26: $1.5BQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 80.6%Common Stock: 16.4%Other: 1.5%MLP: 0.6%ADR: 0.5%Other: 0.4%
  • ETP · 80.6% · $530M
  • Common Stock · 16.4% · $108M
  • Other · 1.5% · $10M
  • MLP · 0.6% · $4M
  • ADR · 0.5% · $3M
  • Other · 0.4% · $2M

Quarter-over-Quarter Changes full breakdown →

vs Q2 2021 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
PSRINVESCO ACTIVELY MANAGD ETFNEW+66.6K66.6K+$7M$7M
INVESCO EXCHANGE TRADED FD TNEW+135.7K135.7K+$5M$5M
INVESCO EXCHANGE TRADED FD TNEW+15.5K15.5K+$4M$4M
FIRST TR EXCH TRADED FD IIINEW+53.8K53.8K+$4M$4M
FIRST TR SML CP CORE ALPHA FNEW+40.6K40.6K+$4M$4M
INVESCO EXCHANGE TRADED FD TNEW+11.8K11.8K+$4M$4M
SPDR SER TRNEW+8.7K8.7K+$917,000$917,000
NETCLOUDFLARE INCNEW+8.1K8.1K+$909,000$909,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2021

30 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1RDVYFIRST TR EXCHANGE TRADED FDCAP STRENGTH ETF · RISNG DIVD ACHIV · PFD SECS INC ETF · DORSEY WRT 5 ETF · NASDQ CLN EDGE · NASD TECH DIV · SENIOR LN FD9.56%$63M1.45M
2SPDR SERIES TRUSTPRTFLO S&P500 GW · PORTFOLIO LN TSR · PORTFOLIO LR ETF5.16%$34M589.5K
3FIRST TR EXCHNG TRADED FD VITCW OPPORTUNIS · TCW UNCONSTRAI · TCW SECURITIZED · FST TR GLB FD4.63%$30M926.8K
4AMERICAN CENTY ETF TRFOCUSED LRG CAP3.87%$25M429.7K
5SPDR SER TRSHRT TRSRY ETF · S&P 400 MDCP VAL3.53%$23M657.8K
6INVESCO EXCHANGE TRADED FD TS&P500 EQL MAT · S&P500 EQL REL · S&P500 EQL TEC · S&P500 EQL FIN · S&P500 EQL HLT3.46%$23M260.8K
7INVESCO EXCHANGE TRADED FD TRS&P 500 REVENUE2.71%$18M245.1K
8FRANKLIN ETF TRLIBERTY SHRT ETF2.51%$17M174.3K
9INVESCO EXCH TRADED FD TR IIPURBTA MSCI SM · S&P SMALLCAP 6002.12%$14M256.8K
10ISHARES TRCORE S&P TTL STK · USA MIN VOL ETF · CORE RUSSELL GRW2.09%$14M151.6K
11VUGVANGUARD INDEX FDSGROWTH ETF · VALUE ETF2.07%$14M69.3K
12AAPLAPPLE INChistory →COM1.98%$13M92.2K
13AMZNAMAZON COM INChistory →COM1.96%$13M3.9K
14FIRST TR VALUE LINE DIVID INSHS1.95%$13M327.2K
15DBX ETF TRXTRACK USD HIGH1.81%$12M296.3K
16NDQINVESCO QQQ TRhistory →UNIT SER 11.14%$7M20.9K
17PSRINVESCO ACTIVELY MANAGD ETFhistory →ACTIVE US REAL1.04%$7M66.6K
18FIRST TR EXCHANGE TRADED FD IMANAGD MUN ETF1.01%$7M117.3K
19VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF1.00%$7M130.3K
20FIRST TR EXCHANGE TRADED ALPMID CAP VAL FD0.94%$6M140.1K
21VANGUARD CHARLOTTE DDSINTL BD IDX ETF0.84%$6M97.3K
22VANGUARD BD INDEX FD INCSHORT TRM BOND0.84%$5M67.1K
23BNY MELLON ETF TRUSTUS MDCP CORE EQT0.82%$5M60.9K
24JSMLUSDJANUS DETROIT STR TRHENDERSN CAP ETF0.76%$5M77.0K
25PROSHARES TRS&P MDCP 400 DIV0.71%$5M68.5K
26SPDR S&P 500 ETF TRUNIT SER 1 S&P0.60%$4M9.1K
27FIRST TR EXCH TRADED FD IIIRIVRFRNT DYN DEV0.57%$4M53.8K
28FIRST TR SML CP CORE ALPHA FCOM SHS0.57%$4M40.6K
29MSFTMICROSOFT CORPCOM0.55%$4M12.7K
30EPDENTERPRISE PROD PARTNERS LCOM0.54%$4M164.3K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$1.5B589Jul 8, 202613F-HRchanges · EDGAR ↗
Q1 2026$1.3B523Apr 8, 202613F-HRchanges · EDGAR ↗
Q4 2025$1.3B533Jan 9, 202613F-HRchanges · EDGAR ↗
Q3 2025$1.2B523Nov 10, 202513F-HRchanges · EDGAR ↗
Q2 2025$1.1B503Aug 15, 202513F-HRchanges · EDGAR ↗
Q1 2025$969M439May 7, 202513F-HRchanges · EDGAR ↗
Q4 2024Under review448Feb 18, 202513F-HRchanges · EDGAR ↗
Q3 2024$929,965453Nov 5, 202413F-HRchanges · EDGAR ↗
Q2 2024$1M445Jul 25, 202413F-HRchanges · EDGAR ↗
Q1 2024$963,421422May 7, 202413F-HRchanges · EDGAR ↗
Q4 2023$829,258356Feb 8, 202413F-HRchanges · EDGAR ↗
Q3 2023Under review378Nov 9, 202313F-HRchanges · EDGAR ↗
Q2 2023$771M375Jul 26, 202313F-HRchanges · EDGAR ↗
Q1 2023$665M358Apr 17, 202313F-HRchanges · EDGAR ↗
Q4 2022$621M371Jan 13, 202313F-HRchanges · EDGAR ↗
Q3 2022$1.2B346Oct 20, 202213F-HRchanges · EDGAR ↗
Q2 2022$638M346Jul 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$646M349Apr 21, 202213F-HRchanges · EDGAR ↗
Q4 2021$2.6B369Feb 11, 202213F-HRchanges · EDGAR ↗
Q3 2021$657M386Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$660M383Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$629M386May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$602M341Jan 29, 202113F-HRchanges · EDGAR ↗
Q3 2020$528M297Oct 21, 202013F-HRchanges · EDGAR ↗
Q2 2020$507M283Jul 16, 202013F-HRchanges · EDGAR ↗
Q1 2020$388M245May 14, 202013F-HRchanges · EDGAR ↗
Q4 2019$508M291Feb 13, 202013F-HRchanges · EDGAR ↗
Q3 2019$466M287Nov 18, 201913F-HRchanges · EDGAR ↗
Q2 2019$416M282Aug 12, 201913F-HRchanges · EDGAR ↗
Q1 2019$357M274May 15, 201913F-HRchanges · EDGAR ↗
Q4 2018$268M242Feb 12, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.