SEC 13F Intelligence

Managers / Q1 2021 · view latest →

First Heartland Consultants, Inc.

CIK 0001428793 · 4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO, 63367 · 636-625-0900

Reported Value
$629M
Q1 2021
Positions
386
Filings on Record
31
2019–present window
Filed
May 17, 2021
original filing

Summary

First Heartland Consultants, Inc. reported $629M in U.S.-listed holdings across 386 positions for Q1 2021.

Its largest position, American Centy Etf Tr, represents 3.9% of the portfolio.

Compared with Q4 2020, the fund opened 85 new positions and exited 40.

Portfolio Metrics

Turnover
+24.1%
vs prior filed quarter
Top-10 Concentration
+22.9%
share of reported value
Largest Position
+3.9%
American Centy Etf Tr
New / Exited
85 / 40
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $268MQ4 ’18Q1 ’19: $357MQ2 ’19: $416MQ3 ’19: $466MQ4 ’19: $508MQ4 ’19Q1 ’20: $388MQ2 ’20: $507MQ3 ’20: $528MQ4 ’20: $602MQ4 ’20Q1 ’21: $629MQ2 ’21: $660MQ3 ’21: $657MQ4 ’21: $2.6BQ4 ’21Q1 ’22: $646MQ2 ’22: $638MQ3 ’22: $1.2BQ4 ’22: $621MQ4 ’22Q1 ’23: $665MQ2 ’23: $771MQ4 ’23: $829,258Q1 ’24: $963,421Q1 ’24Q2 ’24: $1MQ3 ’24: $929,965Q1 ’25: $969MQ2 ’25: $1.1BQ2 ’25Q3 ’25: $1.2BQ4 ’25: $1.3BQ1 ’26: $1.3BQ2 ’26: $1.5BQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 80.4%Common Stock: 16.2%Other: 1.6%ADR: 0.7%MLP: 0.6%Other: 0.5%
  • ETP · 80.4% · $506M
  • Common Stock · 16.2% · $102M
  • Other · 1.6% · $10M
  • ADR · 0.7% · $4M
  • MLP · 0.6% · $4M
  • Other · 0.5% · $3M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FIRST TR EXCHANGE TRADED ALPNEW+185.9K185.9K+$8M$8M
JSMLUSDJANUS DETROIT STR TRNEW+113.5K113.5K+$8M$8M
INVESCO EXCH TRADED FD TR IINEW+66.9K66.9K+$8M$8M
BNY MELLON ETF TRUSTNEW+83.8K83.8K+$7M$7M
INVESCO EXCH TRADED FD TR IINEW+181.2K181.2K+$7M$7M
FIRST TR EXCHNG TRADED FD VINEW+193.5K193.5K+$5M$5M
MDYSPDR S&P MIDCAP 400 ETF TRNEW+7.3K7.3K+$3M$3M
FRANKLIN TEMPLETON ETF TRNEW+61.8K61.8K+$3M$3M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2021

31 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1RDVYFIRST TR EXCHANGE TRADED FDCAP STRENGTH ETF · RISNG DIVD ACHIV · PFD SECS INC ETF · FST LOW OPPT ETF · DJ INTERNT IDX · DORSEY WRT 5 ETF · TECH ALPHADEX · SENIOR LN FD9.29%$58M1.21M
2AMERICAN CENTY ETF TRFOCUSED LRG CAP · FOCUSED DYNAMIC5.35%$34M547.3K
3WISDOMTREE TREM EX ST-OWNED · CHINADIV EX FI4.23%$27M571.1K
4FIRST TR EXCHNG TRADED FD VITCW OPPORTUNIS · TCW UNCONSTRAI · TCW SECURITIZED3.62%$23M623.9K
5SPDR SERIES TRUSTPRTFLO S&P500 GW · PORTFOLIO LR ETF · PORTFOLIO LN TSR2.62%$17M345.5K
6FIRST TR EXCHANGE TRADED ALPMID CAP VAL FD · MID CP GR ALPH2.33%$15M284.2K
7INVESCO EXCH TRADED FD TR IIS&P SMALLCAP 600 · PURBTA MSCI SM2.30%$14M248.2K
8INVESCO EXCHANGE TRADED FD TS&P MDCP MOMNTUM2.23%$14M167.6K
9AAPLAPPLE INChistory →COM2.22%$14M114.2K
10ISHARES TRCORE S&P TTL STK · RUSSELL 2000 ETF · USA MIN VOL ETF2.12%$13M131.9K
11SPDR SER TRSHRT TRSRY ETF2.09%$13M429.4K
12VUGVANGUARD INDEX FDSGROWTH ETF · VALUE ETF1.91%$12M66.4K
13VANGUARD BD INDEX FD INCSHORT TRM BOND · TOTAL BND MRKT1.62%$10M122.5K
14AMZNAMAZON COM INChistory →COM1.62%$10M3.3K
15NDQINVESCO QQQ TRhistory →UNIT SER 11.59%$10M31.4K
16FIRST TR VALUE LINE DIVID INSHS1.46%$9M243
17INVESCO EXCHANGE TRADED FD TRS&P 500 REVENUE1.36%$9M122.8K
18EXCHANGE TRADED CONCEPTS TRROBO GLB ETF1.34%$8M132.4K
19FIRST TR EXCHANGE TRADED FD IMANAGD MUN ETF1.28%$8M142.2K
20JSMLUSDJANUS DETROIT STR TRhistory →HENDERSN CAP ETF1.22%$8M113.5K
21BNY MELLON ETF TRUSTUS MDCP CORE EQT1.12%$7M83.8K
22VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF0.96%$6M122.5K
23VANGUARD CHARLOTTE DDSINTL BD IDX ETF0.86%$5M94.9K
24FIDELITY COMWLTH TRNDQ CP IDX TRK0.83%$5M10.2K
25BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.71%$4M17.6K
26PROSHARES TRS&P MDCP 400 DIV0.69%$4M62.0K
27ISHARESCORE S&P500 ETF0.63%$4M10.0K
28VANGUARD SPECIALIZED PORTFOLDIV APP ETF0.62%$4M26.5K
29PIMCO ETF TRACTIVE BD ETF0.58%$4M33.3K
30MDYSPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP0.55%$3M7.3K
31EPDENTERPRISE PROD PARTNERS LCOM0.54%$3M153.6K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$1.5B589Jul 8, 202613F-HRchanges · EDGAR ↗
Q1 2026$1.3B523Apr 8, 202613F-HRchanges · EDGAR ↗
Q4 2025$1.3B533Jan 9, 202613F-HRchanges · EDGAR ↗
Q3 2025$1.2B523Nov 10, 202513F-HRchanges · EDGAR ↗
Q2 2025$1.1B503Aug 15, 202513F-HRchanges · EDGAR ↗
Q1 2025$969M439May 7, 202513F-HRchanges · EDGAR ↗
Q4 2024Under review448Feb 18, 202513F-HRchanges · EDGAR ↗
Q3 2024$929,965453Nov 5, 202413F-HRchanges · EDGAR ↗
Q2 2024$1M445Jul 25, 202413F-HRchanges · EDGAR ↗
Q1 2024$963,421422May 7, 202413F-HRchanges · EDGAR ↗
Q4 2023$829,258356Feb 8, 202413F-HRchanges · EDGAR ↗
Q3 2023Under review378Nov 9, 202313F-HRchanges · EDGAR ↗
Q2 2023$771M375Jul 26, 202313F-HRchanges · EDGAR ↗
Q1 2023$665M358Apr 17, 202313F-HRchanges · EDGAR ↗
Q4 2022$621M371Jan 13, 202313F-HRchanges · EDGAR ↗
Q3 2022$1.2B346Oct 20, 202213F-HRchanges · EDGAR ↗
Q2 2022$638M346Jul 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$646M349Apr 21, 202213F-HRchanges · EDGAR ↗
Q4 2021$2.6B369Feb 11, 202213F-HRchanges · EDGAR ↗
Q3 2021$657M386Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$660M383Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$629M386May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$602M341Jan 29, 202113F-HRchanges · EDGAR ↗
Q3 2020$528M297Oct 21, 202013F-HRchanges · EDGAR ↗
Q2 2020$507M283Jul 16, 202013F-HRchanges · EDGAR ↗
Q1 2020$388M245May 14, 202013F-HRchanges · EDGAR ↗
Q4 2019$508M291Feb 13, 202013F-HRchanges · EDGAR ↗
Q3 2019$466M287Nov 18, 201913F-HRchanges · EDGAR ↗
Q2 2019$416M282Aug 12, 201913F-HRchanges · EDGAR ↗
Q1 2019$357M274May 15, 201913F-HRchanges · EDGAR ↗
Q4 2018$268M242Feb 12, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.