SEC 13F Intelligence

Managers / Q3 2025 · view latest →

First Heartland Consultants, Inc.

CIK 0001428793 · 4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO, 63367 · 636-625-0900

Reported Value
$1.2B
Q3 2025
Positions
523
Filings on Record
31
2019–present window
Filed
Nov 10, 2025
original filing

Summary

First Heartland Consultants, Inc. reported $1.2B in U.S.-listed holdings across 523 positions for Q3 2025.

Its largest position, Etf Ser Solutions, represents 3.7% of the portfolio.

Compared with Q2 2025, the fund opened 46 new positions and exited 26.

Portfolio Metrics

Turnover
+7.7%
vs prior filed quarter
Top-10 Concentration
+25.7%
share of reported value
Largest Position
+3.7%
Etf Ser Solutions
New / Exited
46 / 26
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $268MQ4 ’18Q1 ’19: $357MQ2 ’19: $416MQ3 ’19: $466MQ4 ’19: $508MQ4 ’19Q1 ’20: $388MQ2 ’20: $507MQ3 ’20: $528MQ4 ’20: $602MQ4 ’20Q1 ’21: $629MQ2 ’21: $660MQ3 ’21: $657MQ4 ’21: $2.6BQ4 ’21Q1 ’22: $646MQ2 ’22: $638MQ3 ’22: $1.2BQ4 ’22: $621MQ4 ’22Q1 ’23: $665MQ2 ’23: $771MQ4 ’23: $829,258Q1 ’24: $963,421Q1 ’24Q2 ’24: $1MQ3 ’24: $929,965Q1 ’25: $969MQ2 ’25: $1.1BQ2 ’25Q3 ’25: $1.2BQ4 ’25: $1.3BQ1 ’26: $1.3BQ2 ’26: $1.5BQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 87.5%Common Stock: 11.3%Closed-End Fund: 0.5%Other: 0.2%REIT: 0.2%Other: 0.3%
  • ETP · 87.5% · $1.1B
  • Common Stock · 11.3% · $140M
  • Closed-End Fund · 0.5% · $6M
  • Other · 0.2% · $2M
  • REIT · 0.2% · $2M
  • Other · 0.3% · $3M

Quarter-over-Quarter Changes full breakdown →

vs Q2 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FIDELITY MERRIMACK STR TRNEW+253.7K253.7K+$12M$12M
ISHARES TRNEW+137.3K137.3K+$6M$6M
FIDELITY COVINGTON TRUSTNEW+114.9K114.9K+$4M$4M
FETHFIDELITY ETHEREUM FDNEW+64.7K64.7K+$3M$3M
ISHARES TRNEW+28.9K28.9K+$2M$2M
TCW ETF TRUSTNEW+7.8K7.8K+$765,408$765,408
VANGUARD WHITEHALL FDSNEW+10.9K10.9K+$731,418$731,418
AIM ETF PRODUCTS TRUSTNEW+21.7K21.7K+$719,005$719,005

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q3 2025

35 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ETF SER SOLUTIONSAPTUS COLLARED · APTUS DEFINED · OPUS SML CP VL7.77%$96M2.60M
2SPDR SERIES TRUSTPORTFOLIO LR ETF · PRTFLO S&P500 GW5.49%$68M796.1K
3RDVYFIRST TR EXCHANGE TRADED FDRISNG DIVD ACHIV · NASDQ CLN EDGE · CORE INVESTMENT · MID CAP RISING DIV4.86%$60M1.27M
4VUGVANGUARD INDEX FDSGROWTH ETF · S&P 500 ETF SHS · VALUE ETF · TOTAL STK MKT4.29%$53M155.1K
5NDQINVESCO QQQ TRhistory →UNIT SER 13.42%$42M70.5K
6ISHARESS&P 500 GRWT ETF · MSCI EAFE ETF · CORE S&P500 ETF3.28%$41M319.6K
7PIMCO ETF TRMULTISECTOR BD · ENHAN SHRT MA AC2.88%$36M899.7K
8SPDR S&P 500 ETF TRUNIT SER 1 S&P2.82%$35M52.5K
9ISHARES TRRUSSELL 2000 ETF · MSCI EMG MKT ETF · CORE S&P TTL STK · U.S. TECH ETF2.37%$29M256.9K
10VANGUARD BD INDEX FD INCSHORT TRM BOND2.04%$25M319.8K
11SPDR INDEX SHS FDSPORTFOLIO DEVLPD1.98%$25M573.3K
12SPDR SER TRPRTFLO S&P500 VL1.62%$20M362.7K
13FIRST TR EXCHNG TRADED FD VITCW UNCONSTRAI1.40%$17M689.4K
14AAPLAPPLE INChistory →COM1.16%$14M56.7K
15NVDANVIDIA CORPhistory →COM1.14%$14M75.5K
16CGDVUSDCAPITAL GROUP DIVIDEND VALUEhistory →ETF1.08%$13M319.1K
17FIRST TR EXCHANGE TRAD FD VIFT VEST NASDAQ 11.05%$13M560.3K
18FIDELITY MERRIMACK STR TRTOTAL BD ETF0.95%$12M253.7K
19VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF0.92%$11M190.8K
20PGIM ETF TRTOTAL RETURN BON0.89%$11M261.8K
21TIDAL ETF TRFUNDSTRAT GRANNY0.88%$11M437.1K
22AMZNAMAZON COM INChistory →COM0.88%$11M49.4K
23SPDR DOW JONES INDL AVERAGEUT SER 10.85%$11M22.7K
24CAPITAL GROUP INTERNATIONALSHS0.77%$10M310.1K
25SSGA ACTIVE ETF TRMULT ASS RLRTN0.75%$9M302.8K
26BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.69%$9M16.9K
27FRANKLIN TEMPLETON ETF TRUS TREASURY BOND0.68%$8M410.6K
28BNY MELLON ETF TRUSTCORE BOND ETF0.66%$8M192.6K
29MSFTMICROSOFT CORPCOM0.64%$8M15.4K
30VANGUARD STAR FDVG TL INTL STK F0.62%$8M104.4K
31INVESCO EXCH TRADED FD TR IIS&P 500 MOMNTM0.62%$8M63.1K
32VANGUARD BD INDEXINTERNATIONAL BOND ETF0.61%$8M153.4K
33FIDELITY BLUE CHIP GROWTHETF0.59%$7M135.4K
34BLACKROCK ETF TRUSTUS EQT FACTOR0.55%$7M114.8K
35WEDBUSH SER TRDAN IVES WEDBUSH0.51%$6M197.7K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$1.5B589Jul 8, 202613F-HRchanges · EDGAR ↗
Q1 2026$1.3B523Apr 8, 202613F-HRchanges · EDGAR ↗
Q4 2025$1.3B533Jan 9, 202613F-HRchanges · EDGAR ↗
Q3 2025$1.2B523Nov 10, 202513F-HRchanges · EDGAR ↗
Q2 2025$1.1B503Aug 15, 202513F-HRchanges · EDGAR ↗
Q1 2025$969M439May 7, 202513F-HRchanges · EDGAR ↗
Q4 2024Under review448Feb 18, 202513F-HRchanges · EDGAR ↗
Q3 2024$929,965453Nov 5, 202413F-HRchanges · EDGAR ↗
Q2 2024$1M445Jul 25, 202413F-HRchanges · EDGAR ↗
Q1 2024$963,421422May 7, 202413F-HRchanges · EDGAR ↗
Q4 2023$829,258356Feb 8, 202413F-HRchanges · EDGAR ↗
Q3 2023Under review378Nov 9, 202313F-HRchanges · EDGAR ↗
Q2 2023$771M375Jul 26, 202313F-HRchanges · EDGAR ↗
Q1 2023$665M358Apr 17, 202313F-HRchanges · EDGAR ↗
Q4 2022$621M371Jan 13, 202313F-HRchanges · EDGAR ↗
Q3 2022$1.2B346Oct 20, 202213F-HRchanges · EDGAR ↗
Q2 2022$638M346Jul 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$646M349Apr 21, 202213F-HRchanges · EDGAR ↗
Q4 2021$2.6B369Feb 11, 202213F-HRchanges · EDGAR ↗
Q3 2021$657M386Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$660M383Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$629M386May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$602M341Jan 29, 202113F-HRchanges · EDGAR ↗
Q3 2020$528M297Oct 21, 202013F-HRchanges · EDGAR ↗
Q2 2020$507M283Jul 16, 202013F-HRchanges · EDGAR ↗
Q1 2020$388M245May 14, 202013F-HRchanges · EDGAR ↗
Q4 2019$508M291Feb 13, 202013F-HRchanges · EDGAR ↗
Q3 2019$466M287Nov 18, 201913F-HRchanges · EDGAR ↗
Q2 2019$416M282Aug 12, 201913F-HRchanges · EDGAR ↗
Q1 2019$357M274May 15, 201913F-HRchanges · EDGAR ↗
Q4 2018$268M242Feb 12, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.