SEC 13F Intelligence

Managers / Q1 2026 · view latest →

First Heartland Consultants, Inc.

CIK 0001428793 · 4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO, 63367 · 636-625-0900

Reported Value
$1.3B
Q1 2026
Positions
523
Filings on Record
31
2019–present window
Filed
Apr 8, 2026
original filing

Summary

First Heartland Consultants, Inc. reported $1.3B in U.S.-listed holdings across 523 positions for Q1 2026.

Its largest position, Spdr Series, represents 3.5% of the portfolio.

Compared with Q4 2025, the fund opened 46 new positions and exited 56.

Portfolio Metrics

Turnover
+11.0%
vs prior filed quarter
Top-10 Concentration
+24.4%
share of reported value
Largest Position
+3.5%
Spdr Series
New / Exited
46 / 56
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $268MQ4 ’18Q1 ’19: $357MQ2 ’19: $416MQ3 ’19: $466MQ4 ’19: $508MQ4 ’19Q1 ’20: $388MQ2 ’20: $507MQ3 ’20: $528MQ4 ’20: $602MQ4 ’20Q1 ’21: $629MQ2 ’21: $660MQ3 ’21: $657MQ4 ’21: $2.6BQ4 ’21Q1 ’22: $646MQ2 ’22: $638MQ3 ’22: $1.2BQ4 ’22: $621MQ4 ’22Q1 ’23: $665MQ2 ’23: $771MQ4 ’23: $829,258Q1 ’24: $963,421Q1 ’24Q2 ’24: $1MQ3 ’24: $929,965Q1 ’25: $969MQ2 ’25: $1.1BQ2 ’25Q3 ’25: $1.2BQ4 ’25: $1.3BQ1 ’26: $1.3BQ2 ’26: $1.5BQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 89.5%Common Stock: 9.7%Closed-End Fund: 0.5%REIT: 0.2%ADR: 0.1%Other: 0.1%
  • ETP · 89.5% · $1.2B
  • Common Stock · 9.7% · $126M
  • Closed-End Fund · 0.5% · $6M
  • REIT · 0.2% · $2M
  • ADR · 0.1% · $1M
  • Other · 0.1% · $1M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
FIRST TR EXCHANGE-TRADED FDNEW+513.9K513.9K+$11M$11M
FIDELITY COVINGTON TRUSTNEW+93.1K93.1K+$7M$7M
ISHARES TRNEW+44.6K44.6K+$5M$5M
FIRST TR EXCHNG TRADED FD VINEW+85.3K85.3K+$4M$4M
AMERICAN CENTY ETF TRNEW+50.9K50.9K+$3M$3M
INNOVATOR ETFS TRUSTNEW+71.3K71.3K+$2M$2M
DUHPDIMENSIONAL ETF TRUSTNEW+62.6K62.6K+$2M$2M
INNOVATOR ETFS TRUSTNEW+114.5K114.5K+$2M$2M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2026

35 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ETF SER SOLUTIONSAPTUS COLLARED · APTUS DEFINED · OPUS SML CP VL7.26%$95M2.64M
2RDVYFIRST TR EXCHANGE TRADED FDRISNG DIVD ACHIV · CORE INVESTMENT · NASDQ CLN EDGE · STRUCTURED CR IN · MID CAP RISING DIV6.40%$84M2.23M
3SPDR SERIES TRUSTPORTFOLIO LR ETF · PRTFLO S&P500 GW5.33%$70M842.6K
4VUGVANGUARD INDEX FDSGROWTH ETF · S&P 500 ETF SHS · VALUE ETF · TOTAL STK MKT4.06%$53M159.6K
5PIMCO ETF TRMULTISECTOR BD · ENHAN SHRT MA AC3.10%$40M1.06M
6NDQINVESCO QQQ TRhistory →UNIT SER 12.69%$35M60.8K
7SPDR INDEX SHS FDSPORTFOLIO DEVLPD2.57%$33M733.8K
8VANGUARD BD INDEX FD INCSHORT TRM BOND · INTERMED TERM2.53%$33M423.0K
9ISHARESS&P 500 GRWT ETF · CORE S&P500 ETF2.23%$29M193.2K
10SPDR S&P 500 ETF TRUNIT SER 1 S&P1.88%$25M37.8K
11SPDR SER TRPRTFLO S&P500 VL1.82%$24M418.8K
12FIRST TR EXCHNG TRADED FD VITCW UNCONSTRAI · FT VEST NAS1.74%$23M852.3K
13ISHARES TRMSCI EMG MKT ETF · 1 3 YR TREAS BD1.64%$21M335.3K
14EA SERIES TRUSTFREEDOOM 100 EM1.64%$21M391.1K
15CGDVUSDCAPITAL GROUP DIVIDEND VALUEhistory →ETF1.28%$17M393.0K
16TIDAL ETF TRFUNDSTRAT GRANNY1.16%$15M634.4K
17CAPITAL GROUP INTERNATIONALSHS1.02%$13M400.9K
18AAPLAPPLE INChistory →COM1.00%$13M51.5K
19SPDR DOW JONES INDL AVERAGEUT SER 10.98%$13M27.7K
20PGIM ETF TRTOTAL RETURN BON0.98%$13M308.8K
21NVDANVIDIA CORPhistory →COM0.98%$13M73.3K
22VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF0.97%$13M197.9K
23SSGA ACTIVE ETF TRMULT ASS RLRTN0.82%$11M297.5K
24AMZNAMAZON COM INCCOM0.75%$10M46.8K
25VANGUARD BD INDEXINTERNATIONAL BOND ETF0.68%$9M185.8K
26BNY MELLON ETF TRUSTCORE BOND ETF0.68%$9M209.9K
27FRANKLIN TEMPLETON ETF TRUS TREASURY BOND0.68%$9M432.6K
28BLACKROCK ETF TRUSTUS EQT FACTOR0.63%$8M141.3K
29BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.62%$8M16.9K
30FIDELITY COVINGTON TRUSTMOMENTUM FACTR0.57%$7M93.1K
31FIRST TR EXCHANGE TRADED FD IMANAGD MUN ETF0.56%$7M145.1K
32TIDAL TRUST IIIFUNDSTRAT GRANNY0.55%$7M286.6K
33FIRST TR EXCHANGE TRAD FD VIFT VEST NASDAQ 10.53%$7M289.6K
34VANGUARD STAR FDVG TL INTL STK F0.53%$7M89.0K
35TBILRBB FD INCUS TREAS 3 MNTH0.52%$7M135.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$1.5B589Jul 8, 202613F-HRchanges · EDGAR ↗
Q1 2026$1.3B523Apr 8, 202613F-HRchanges · EDGAR ↗
Q4 2025$1.3B533Jan 9, 202613F-HRchanges · EDGAR ↗
Q3 2025$1.2B523Nov 10, 202513F-HRchanges · EDGAR ↗
Q2 2025$1.1B503Aug 15, 202513F-HRchanges · EDGAR ↗
Q1 2025$969M439May 7, 202513F-HRchanges · EDGAR ↗
Q4 2024Under review448Feb 18, 202513F-HRchanges · EDGAR ↗
Q3 2024$929,965453Nov 5, 202413F-HRchanges · EDGAR ↗
Q2 2024$1M445Jul 25, 202413F-HRchanges · EDGAR ↗
Q1 2024$963,421422May 7, 202413F-HRchanges · EDGAR ↗
Q4 2023$829,258356Feb 8, 202413F-HRchanges · EDGAR ↗
Q3 2023Under review378Nov 9, 202313F-HRchanges · EDGAR ↗
Q2 2023$771M375Jul 26, 202313F-HRchanges · EDGAR ↗
Q1 2023$665M358Apr 17, 202313F-HRchanges · EDGAR ↗
Q4 2022$621M371Jan 13, 202313F-HRchanges · EDGAR ↗
Q3 2022$1.2B346Oct 20, 202213F-HRchanges · EDGAR ↗
Q2 2022$638M346Jul 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$646M349Apr 21, 202213F-HRchanges · EDGAR ↗
Q4 2021$2.6B369Feb 11, 202213F-HRchanges · EDGAR ↗
Q3 2021$657M386Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$660M383Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$629M386May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$602M341Jan 29, 202113F-HRchanges · EDGAR ↗
Q3 2020$528M297Oct 21, 202013F-HRchanges · EDGAR ↗
Q2 2020$507M283Jul 16, 202013F-HRchanges · EDGAR ↗
Q1 2020$388M245May 14, 202013F-HRchanges · EDGAR ↗
Q4 2019$508M291Feb 13, 202013F-HRchanges · EDGAR ↗
Q3 2019$466M287Nov 18, 201913F-HRchanges · EDGAR ↗
Q2 2019$416M282Aug 12, 201913F-HRchanges · EDGAR ↗
Q1 2019$357M274May 15, 201913F-HRchanges · EDGAR ↗
Q4 2018$268M242Feb 12, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.