SEC 13F Intelligence

Managers / Q1 2024 · view latest →

First Heartland Consultants, Inc.

CIK 0001428793 · 4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO, 63367 · 636-625-0900

Reported Value
$963,421
Q1 2024
Positions
422
Filings on Record
31
2019–present window
Filed
May 7, 2024
original filing

Summary

First Heartland Consultants, Inc. reported $963,421 in U.S.-listed holdings across 422 positions for Q1 2024.

Its largest position, NDQ, represents 3.1% of the portfolio.

Compared with Q4 2023, the fund opened 87 new positions and exited 21.

Portfolio Metrics

Turnover
+12.3%
vs prior filed quarter
Top-10 Concentration
+21.8%
share of reported value
Largest Position
+3.1%
Invesco Qqq Tr
New / Exited
87 / 21
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $268MQ4 ’18Q1 ’19: $357MQ2 ’19: $416MQ3 ’19: $466MQ4 ’19: $508MQ4 ’19Q1 ’20: $388MQ2 ’20: $507MQ3 ’20: $528MQ4 ’20: $602MQ4 ’20Q1 ’21: $629MQ2 ’21: $660MQ3 ’21: $657MQ4 ’21: $2.6BQ4 ’21Q1 ’22: $646MQ2 ’22: $638MQ3 ’22: $1.2BQ4 ’22: $621MQ4 ’22Q1 ’23: $665MQ2 ’23: $771MQ4 ’23: $829,258Q1 ’24: $963,421Q1 ’24Q2 ’24: $1MQ3 ’24: $929,965Q1 ’25: $969MQ2 ’25: $1.1BQ2 ’25Q3 ’25: $1.2BQ4 ’25: $1.3BQ1 ’26: $1.3BQ2 ’26: $1.5BQ2 ’26filingsflow.com

Portfolio Composition

By security type
ETP: 84.6%Common Stock: 13.1%Other: 0.5%ADR: 0.5%MLP: 0.4%Other: 0.8%
  • ETP · 84.6% · $815,269
  • Common Stock · 13.1% · $126,150
  • Other · 0.5% · $5,197
  • ADR · 0.5% · $5,163
  • MLP · 0.4% · $4,100
  • Other · 0.8% · $7,542

Quarter-over-Quarter Changes full breakdown →

vs Q4 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
VICTORY PORTFOLIOS IINEW+271.6K271.6K+$12,597$12,597
SPDR INDEX SHS FDSNEW+110.6K110.6K+$6,603$6,603
ISHARES TRNEW+65.2K65.2K+$5,859$5,859
INVESCO EXCHANGE TRADED FD TNEW+37.1K37.1K+$4,084$4,084
PROSHARES TRNEW+151.9K151.9K+$3,523$3,523
VANGUARD INDEX FDSNEW+12.1K12.1K+$3,155$3,155
FIRST TR EXCH TRADED FD IIINEW+64.8K64.8K+$3,124$3,124
IYFISHARES TRNEW+29.6K29.6K+$2,836$2,836

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2024

28 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ADMEETF SER SOLUTIONSAPTUS COLLARED · OPUS SML CP VL · Aptus Enhanced Yield ETF · APTUS DEFINED · APTUS DRAWDOWN · INTL DRAWDWN MNG9.10%$87,6462.86M
2SPDR SERIES TRUSTPORTFOLIO LR ETF · PRTFLO S&P500 GW4.65%$44,835687.3K
3VUGVANGUARD INDEX FDSGROWTH ETF · VALUE ETF · EXTEND MKT ETF · SMALL CP ETF4.22%$40,681183.8K
4ISHARESS&P 500 GRWT ETF · S&P 500 VAL ETF · MSCI EAFE ETF · 20 YEAR TREASURY ETF · CORE S&P500 ETF4.20%$40,444363.9K
5ISHARES TRMSCI EMRG CHN · SP SMCP600VL ETF · CORE S&P TTL STK · U.S. REAL ES ETF3.35%$32,263397.9K
6FIRST TR EXCHNG TRADED FD VITCW UNCONSTRAI · TCW OPPORTUNIS · CBOE VEST US EQT3.27%$31,511999.1K
7NDQINVESCO QQQ TRhistory →UNIT SER 13.09%$29,81667.2K
8PIMCO ETF TRMULTISECTOR BD · ENHAN SHRT MA AC2.52%$24,248752.5K
9RDVYFIRST TR EXCHANGE TRADED FDRISNG DIVD ACHIV · MID CAP RISING DIV2.48%$23,897526.0K
10SPDR S&P 500 ETF TRUNIT SER 1 S&P2.18%$21,04240.2K
11SPDR INDEX SHS FDSPORTFOLIO DEVLPD · PRORTFLI MSCI GBL2.17%$20,930510.4K
12VANGUARD BD INDEX FD INCTOTAL BND MRKT · SHORT TRM BOND1.99%$19,161278.1K
13JANUS DETROIT STR TRHENDRSON AAA CL1.96%$18,896372.4K
14AMERICAN CENTY ETF TRFOCUSED LRG CAP1.61%$15,500238.6K
15SPDR DOW JONES INDL AVRG ETFUT SER 11.35%$13,03632.8K
16AAPLAPPLE INChistory →COM1.34%$12,89975.2K
17VICTORY PORTFOLIOS IICORE INTERMEDIAT1.31%$12,597271.6K
18AMZNAMAZON COM INChistory →COM1.19%$11,48863.7K
19VANGUARD SPECIALIZED PORTFOLDIV APP ETF0.91%$8,73147.8K
20NVDANVIDIA CORPCOM0.89%$8,5889.5K
21BNY MELLON ETF TRUSTCORE BOND ETF0.89%$8,575204.8K
22VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF0.81%$7,767154.8K
23PACER FDS TRUS CASH COWS 100 ETF0.79%$7,634131.4K
24SCHWAB STRATEGIC TRUS DIVIDEND EQ0.68%$6,54481.2K
25J P MORGAN EXCHANGE TRADED FMUNICIPAL ETF0.65%$6,257123.3K
26MSFTMICROSOFT CORPCOM0.65%$6,21714.8K
27VANGUARD BD INDEXINTERNATIONAL BOND ETF0.61%$5,913120.2K
28FIRST TR VALUE LINE DIVID INSHS0.58%$5,620133.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2026$1.5B589Jul 8, 202613F-HRchanges · EDGAR ↗
Q1 2026$1.3B523Apr 8, 202613F-HRchanges · EDGAR ↗
Q4 2025$1.3B533Jan 9, 202613F-HRchanges · EDGAR ↗
Q3 2025$1.2B523Nov 10, 202513F-HRchanges · EDGAR ↗
Q2 2025$1.1B503Aug 15, 202513F-HRchanges · EDGAR ↗
Q1 2025$969M439May 7, 202513F-HRchanges · EDGAR ↗
Q4 2024Under review448Feb 18, 202513F-HRchanges · EDGAR ↗
Q3 2024$929,965453Nov 5, 202413F-HRchanges · EDGAR ↗
Q2 2024$1M445Jul 25, 202413F-HRchanges · EDGAR ↗
Q1 2024$963,421422May 7, 202413F-HRchanges · EDGAR ↗
Q4 2023$829,258356Feb 8, 202413F-HRchanges · EDGAR ↗
Q3 2023Under review378Nov 9, 202313F-HRchanges · EDGAR ↗
Q2 2023$771M375Jul 26, 202313F-HRchanges · EDGAR ↗
Q1 2023$665M358Apr 17, 202313F-HRchanges · EDGAR ↗
Q4 2022$621M371Jan 13, 202313F-HRchanges · EDGAR ↗
Q3 2022$1.2B346Oct 20, 202213F-HRchanges · EDGAR ↗
Q2 2022$638M346Jul 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$646M349Apr 21, 202213F-HRchanges · EDGAR ↗
Q4 2021$2.6B369Feb 11, 202213F-HRchanges · EDGAR ↗
Q3 2021$657M386Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$660M383Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$629M386May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$602M341Jan 29, 202113F-HRchanges · EDGAR ↗
Q3 2020$528M297Oct 21, 202013F-HRchanges · EDGAR ↗
Q2 2020$507M283Jul 16, 202013F-HRchanges · EDGAR ↗
Q1 2020$388M245May 14, 202013F-HRchanges · EDGAR ↗
Q4 2019$508M291Feb 13, 202013F-HRchanges · EDGAR ↗
Q3 2019$466M287Nov 18, 201913F-HRchanges · EDGAR ↗
Q2 2019$416M282Aug 12, 201913F-HRchanges · EDGAR ↗
Q1 2019$357M274May 15, 201913F-HRchanges · EDGAR ↗
Q4 2018$268M242Feb 12, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.