Managers / Q4 2024 · view latest →
Heritage Wealth Management, Inc. /CA/
CIK 0002012170 · 11440 W BERNARDO CT, STE 390, SAN DIEGO, CA, 92127 · 858-613-9191
Reported Value
$139M
Q4 2024
Positions
90
Filings on Record
10
2019–present window
Filed
Feb 11, 2025
original filing
Summary
Heritage Wealth Management, Inc. /Ca/ reported $139M in U.S.-listed holdings across 90 positions for Q4 2024.
Its largest position, TLT, represents 14.3% of the portfolio.
Compared with Q3 2024, the fund opened 9 new positions and exited 9.
Portfolio Metrics
Turnover
+9.3%
vs prior filed quarter
Top-10 Concentration
+64.8%
share of reported value
Largest Position
+14.3%
Ishares Tr
New / Exited
9 / 9
positions this quarter
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
13F Reported Value
Portfolio Composition
By security type
- ETP · 78.0% · $108M
- Common Stock · 21.7% · $30M
- Closed-End Fund · 0.3% · $360,605
- Other · 0.0% · $47,235
- Equity WRT · 0.0% · $10,545
Quarter-over-Quarter Changes full breakdown →
vs Q3 2024 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| IUSGISHARES TR | NEW | +9.7K | 9.7K | +$1M | $1M |
| MUBISHARES TR | NEW | +3.7K | 3.7K | +$395,514 | $395,514 |
| AVGOBROADCOM INC | NEW | +1.5K | 1.5K | +$345,210 | $345,210 |
| VEAVANGUARD TAX-MANAGED FDS | NEW | +6.2K | 6.2K | +$295,097 | $295,097 |
| COSTCOSTCO WHSL CORP NEW | NEW | +304 | 304 | +$278,546 | $278,546 |
| VBRVANGUARD INDEX FDS | NEW | +1.4K | 1.4K | +$272,696 | $272,696 |
| VVISA INC | NEW | +784 | 784 | +$247,775 | $247,775 |
| SRESEMPRA | NEW | +2.4K | 2.4K | +$214,388 | $214,388 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q4 2024
62 positions
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | TLTISHARES TR | IBOXX INV CP ETF · 20 YR TR BD ETF · CALIF MUN BD ETF · S&P MC 400VL ETF · US TREAS BD ETF · CORE US AGGBD ET · IBOXX HI YD ETF · CORE S&P US GWT · SHRT NAT MUN ETF · NATIONAL MUN ETF · RUS 1000 GRW ETF · CORE S&P500 ETF · S&P 100 ETF | 14.26% | $20M | 276.7K |
| 2 | AMERICAN CENTY ETF TR | US LARGE CAP VLU · US SML CP VALU | 10.46% | $15M | 209.2K |
| 3 | SCHGSCHWAB STRATEGIC TR | US LCAP GR ETF · INT-TRM U.S TRES | 10.40% | $14M | 544.5K |
| 4 | DFACDIMENSIONAL ETF TRUST | US CORE EQUITY 2 · EMGR CRE EQT MNG · INTL CORE EQT MK · NATL MUN BD ETF · WORLD EX US CORE · US REAL ESTATE E · US CORE EQT MKT | 8.74% | $12M | 393.7K |
| 5 | AAPLAPPLE INChistory → | COM | 4.66% | $6M | 25.8K |
| 6 | VGSHVANGUARD SCOTTSDALE FDShistory → | SHORT TERM TREAS | 4.51% | $6M | 107.8K |
| 7 | VBKVANGUARD INDEX FDS | SML CP GRW ETF · S&P 500 ETF SHS · VALUE ETF · SM CP VAL ETF | 3.35% | $5M | 16.3K |
| 8 | TOTLSSGA ACTIVE ETF TR | SPDR TR TACTIC · BLACKSTONE SENR | 3.04% | $4M | 104.5K |
| 9 | MDYGSPDR SER TR | S&P 400 MDCP GRW · NUVEEN BLOOMBERG · NUVEEN BLMBRG SH · PRTFLO S&P500 VL | 2.80% | $4M | 84.0K |
| 10 | BNDVANGUARD BD INDEX FDShistory → | TOTAL BND MRKT | 2.54% | $4M | 49.1K |
| 11 | PLTRPALANTIR TECHNOLOGIES INChistory → | CL A | 1.58% | $2M | 29.0K |
| 12 | MSFTMICROSOFT CORPhistory → | COM | 1.50% | $2M | 4.9K |
| 13 | METAMETA PLATFORMS INC | CL A | 0.88% | $1M | 2.1K |
| 14 | NVDANVIDIA CORPORATION | COM | 0.87% | $1M | 9.0K |
| 15 | QQQINVESCO QQQ TR | UNIT SER 1 | 0.85% | $1M | 2.3K |
| 16 | GOOGLALPHABET INC | CAP STK CL A | 0.80% | $1M | 5.9K |
| 17 | HDHOME DEPOT INC | COM | 0.80% | $1M | 2.9K |
| 18 | AMZNAMAZON COM INC | COM | 0.79% | $1M | 5.0K |
| 19 | WMTWALMART INC | COM | 0.68% | $940,312 | 10.4K |
| 20 | CPNGCOUPANG INC | CL A | 0.64% | $887,047 | 40.4K |
| 21 | SYKSTRYKER CORPORATION | COM | 0.64% | $882,537 | 2.5K |
| 22 | LLYELI LILLY & CO | COM | 0.58% | $809,828 | 1.0K |
| 23 | SPYSPDR S&P 500 ETF TR | TR UNIT | 0.56% | $782,889 | 1.3K |
| 24 | QCOMQUALCOMM INC | COM | 0.54% | $755,871 | 4.9K |
| 25 | ORCLORACLE CORP | COM | 0.43% | $593,873 | 3.6K |
| 26 | UNHUNITEDHEALTH GROUP INC | COM | 0.40% | $553,917 | 1.1K |
| 27 | PEPPEPSICO INC | COM | 0.39% | $536,394 | 3.5K |
| 28 | CSCOCISCO SYS INC | COM | 0.32% | $444,090 | 7.5K |
| 29 | JNJJOHNSON & JOHNSON | COM | 0.31% | $429,130 | 3.0K |
| 30 | EXMOCEXXON MOBIL CORP | COM | 0.31% | $427,376 | 4.0K |
| 31 | AXONAXON ENTERPRISE INC | COM | 0.31% | $423,750 | 713 |
| 32 | JPMJPMORGAN CHASE & CO. | COM | 0.30% | $411,403 | 1.7K |
| 33 | RTXRTX CORPORATION | COM | 0.29% | $405,946 | 3.5K |
| 34 | HIMSHIMS & HERS HEALTH INC | COM CL A | 0.28% | $390,144 | 16.1K |
| 35 | SBUXSTARBUCKS CORP | COM | 0.26% | $364,179 | 4.0K |
| 36 | AVGOBROADCOM INC | COM | 0.25% | $345,210 | 1.5K |
| 37 | ARKKARK ETF TR | INNOVATION ETF | 0.25% | $344,197 | 6.1K |
| 38 | INTCINTEL CORP | COM | 0.25% | $341,739 | 17.0K |
| 39 | NKENIKE INC | CL B | 0.23% | $324,097 | 4.3K |
| 40 | BRK/BBERKSHIRE HATHAWAY INC DEL | CL B NEW | 0.22% | $311,403 | 687 |
| 41 | VEAVANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 0.21% | $295,097 | 6.2K |
| 42 | MCDMCDONALDS CORP | COM | 0.20% | $281,483 | 971 |
| 43 | COSTCOSTCO WHSL CORP NEW | COM | 0.20% | $278,546 | 304 |
| 44 | PGPROCTER AND GAMBLE CO | COM | 0.19% | $268,575 | 1.6K |
| 45 | CVXCHEVRON CORP NEW | COM | 0.19% | $266,759 | 1.8K |
| 46 | MRKMERCK & CO INC | COM | 0.19% | $262,627 | 2.6K |
| 47 | TSLATESLA INC | COM | 0.18% | $252,400 | 625 |
| 48 | VVISA INC | COM CL A | 0.18% | $247,775 | 784 |
| 49 | TXNTEXAS INSTRS INC | COM | 0.17% | $240,200 | 1.3K |
| 50 | ACNACCENTURE PLC IRELAND | SHS CLASS A | 0.17% | $237,106 | 674 |
| 51 | VGTVANGUARD WORLD FD | INF TECH ETF | 0.16% | $223,848 | 360 |
| 52 | EXCHANGE TRADED CONCEPTS TRU | EMQQ THE EMERGIN | 0.15% | $215,155 | 6.2K |
| 53 | SRESEMPRA | COM | 0.15% | $214,388 | 2.4K |
| 54 | MELIMERCADOLIBRE INC | COM | 0.15% | $214,255 | 126 |
| 55 | NFLXNETFLIX INC | COM | 0.15% | $210,352 | 236 |
| 56 | XAODXABRDN TOTAL DYNAMIC DIVIDEND | COM SH BEN INT | 0.11% | $155,585 | 18.5K |
| 57 | NFJVIRTUS DIVIDEND INTEREST & P | COM | 0.10% | $144,260 | 11.4K |
| 58 | NUNU HLDGS LTD | ORD SHS CL A | 0.07% | $103,600 | 10.0K |
| 59 | IGRCBRE GBL REAL ESTATE INC FD | COM | 0.04% | $60,760 | 12.6K |
| 60 | VIRTUS CONVERTIBLE & INC FD | COM | 0.03% | $40,324 | 12.9K |
| 61 | EON RESOURCES INC | *W EXP 02/04/202 | 0.01% | $10,545 | 191.7K |
| 62 | AMARIN CORP PLC | SPONS ADR NEW | 0.00% | $6,911 | 14.3K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $181M | 96 | May 11, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $157M | 91 | Feb 4, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $149M | 92 | Nov 5, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $150M | 86 | Jul 28, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $133M | 84 | Apr 30, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $139M | 90 | Feb 11, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $141M | 126 | Oct 18, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $136M | 120 | Jul 25, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $132M | 118 | May 6, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $125M | 112 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.