Managers / Q3 2024 · view latest →
Heritage Wealth Management, Inc. /CA/
CIK 0002012170 · 11440 W BERNARDO CT, STE 390, SAN DIEGO, CA, 92127 · 858-613-9191
Summary
Heritage Wealth Management, Inc. /Ca/ reported $141M in U.S.-listed holdings across 126 positions for Q3 2024.
Its largest position, American Centy Etf Tr, represents 9.3% of the portfolio.
Compared with Q2 2024, the fund opened 8 new positions and exited 2.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- ETP · 73.3% · $103M
- Common Stock · 26.0% · $37M
- Other · 0.4% · $520,349
- Closed-End Fund · 0.3% · $475,910
- Equity WRT · 0.0% · $8,099
Quarter-over-Quarter Changes full breakdown →
vs Q2 2024 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| PLTRPALANTIR TECHNOLOGIES INC | NEW | +28.9K | 28.9K | +$1M | $1M |
| HIMSHIMS & HERS HEALTH INC | NEW | +16.1K | 16.1K | +$296,765 | $296,765 |
| AXONAXON ENTERPRISE INC | NEW | +674 | 674 | +$269,330 | $269,330 |
| MLB1MERCADOLIBRE INC | NEW | +126 | 126 | +$258,547 | $258,547 |
| TSLATESLA INC | NEW | +886 | 886 | +$231,804 | $231,804 |
| AXPAMERICAN EXPRESS CO | NEW | +836 | 836 | +$226,723 | $226,723 |
| KOCOCA COLA CO | NEW | +2.8K | 2.8K | +$201,927 | $201,927 |
| NU HLDGS LTD | NEW | +10.0K | 10.0K | +$136,923 | $136,923 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q3 2024
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 20 YR TR BD ETF · IBOXX INV CP ETF · CALIF MUN BD ETF · US TREAS BD ETF · CORE US AGGBD ET · S&P MC 400VL ETF · IBOXX HI YD ETF · SHRT NAT MUN ETF | 12.47% | $18M | 254.5K |
| 2 | AMERICAN CENTY ETF TR | US LARGE CAP VLU · US SML CP VALU | 10.17% | $14M | 212.3K |
| 3 | SCHWAB STRATEGIC TR | US LCAP GR ETF · INT-TRM U.S TRES | 10.04% | $14M | 185.9K |
| 4 | DFACDIMENSIONAL ETF TRUST | US CORE EQUITY 2 · EMGR CRE EQT MNG · INTL CORE EQT MK · WORLD EX US CORE · NATL MUN BD ETF · US REAL ESTATE E | 9.46% | $13M | 424.3K |
| 5 | VGSHVANGUARD SCOTTSDALE FDShistory → | SHORT TERM TREAS | 4.31% | $6M | 103.0K |
| 6 | AAPLAPPLE INChistory → | COM | 4.13% | $6M | 25.0K |
| 7 | SSGA ACTIVE ETF TR | SPDR TR TACTIC · BLACKSTONE SENR | 2.55% | $4M | 86.7K |
| 8 | VANGUARD BD INDEX FDS | TOTAL BND MRKT | 2.45% | $3M | 45.9K |
| 9 | SPDR SER TR | S&P 400 MDCP GRW · NUVEEN BLOOMBERG | 1.79% | $3M | 60.3K |
| 10 | MSFTMICROSOFT CORPhistory → | COM | 1.37% | $2M | 4.5K |
| 11 | VANGUARD INDEX FDS | SML CP GRW ETF · S&P 500 ETF SHS | 1.26% | $2M | 5.2K |
| 12 | QCOMQUALCOMM INC | COM | 0.95% | $1M | 7.9K |
| 13 | HDHOME DEPOT INC | COM | 0.86% | $1M | 3.0K |
| 14 | METAMETA PLATFORMS INC | CL A | 0.84% | $1M | 2.1K |
| 15 | NDQINVESCO QQQ TR | UNIT SER 1 | 0.80% | $1M | 2.3K |
| 16 | CPNGCOUPANG INC | CL A | 0.79% | $1M | 45.5K |
| 17 | NVDANVIDIA CORPORATION | COM | 0.78% | $1M | 9.1K |
| 18 | PLTRPALANTIR TECHNOLOGIES INC | CL A | 0.76% | $1M | 28.9K |
| 19 | GOOGLALPHABET INC | CAP STK CL A | 0.69% | $975,696 | 5.9K |
| 20 | AMZNAMAZON COM INC | COM | 0.69% | $967,053 | 5.2K |
| 21 | SYKSTRYKER CORPORATION | COM | 0.63% | $885,141 | 2.5K |
| 22 | LLYELI LILLY & CO | COM | 0.61% | $863,792 | 975 |
| 23 | WMTWALMART INC | COM | 0.59% | $834,991 | 10.3K |
| 24 | SPDR S&P 500 ETF TR | TR UNIT | 0.46% | $651,218 | 1.1K |
| 25 | ORCLORACLE CORP | COM | 0.43% | $606,762 | 3.6K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $181M | 96 | May 11, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $157M | 91 | Feb 4, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $149M | 92 | Nov 5, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $150M | 86 | Jul 28, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $133M | 84 | Apr 30, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $139M | 90 | Feb 11, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $141M | 126 | Oct 18, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $136M | 120 | Jul 25, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $132M | 118 | May 6, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $125M | 112 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.