SEC 13F Intelligence

Managers / Q1 2021 · view latest →

Family Firm, Inc.

CIK 0001602603 · 4800 HAMPDEN LANE, #520, BETHESDA, MD, 20814 · 301-656-3999

Reported Value
$346M
Q1 2021
Positions
171
Filings on Record
30
2019–present window
Filed
May 6, 2021
original filing

Summary

Family Firm, Inc. reported $346M in U.S.-listed holdings across 171 positions for Q1 2021.

The portfolio is heavily concentrated: IWV alone accounts for 52.0% of reported value.

Compared with Q4 2020, the fund opened 7 new positions and exited 2.

Portfolio Metrics

Turnover
+1.2%
vs prior filed quarter
Top-10 Concentration
+82.2%
share of reported value
Largest Position
+52.0%
Ishares Tr
New / Exited
7 / 2
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $250MQ4 ’18Q1 ’19: $275MQ2 ’19: $283MQ3 ’19: $282MQ4 ’19: $295MQ4 ’19Q1 ’20: $235MQ2 ’20: $267MQ3 ’20: $279MQ4 ’20: $336MQ4 ’20Q1 ’21: $346MQ2 ’21: $367MQ3 ’21: $380MQ4 ’21: $387MQ4 ’21Q1 ’22: $387MQ2 ’22: $387MQ3 ’22: $382MQ4 ’22: $342MQ4 ’22Q1 ’23: $361MQ2 ’23: $378MQ3 ’23: $356MQ4 ’23: $388MQ4 ’23Q1 ’24: $410MQ2 ’24: $448MQ3 ’24: $457MQ4 ’24: $450MQ4 ’24Q1 ’25: $448MQ2 ’25: $415Mfilingsflow.com

Portfolio Composition

By security type
ETP: 88.7%Common Stock: 7.4%Closed-End Fund: 2.6%Other: 1.2%REIT: 0.1%
  • ETP · 88.7% · $307M
  • Common Stock · 7.4% · $26M
  • Closed-End Fund · 2.6% · $9M
  • Other · 1.2% · $4M
  • REIT · 0.1% · $354,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
IOOISHARES TRNEW+3.8K3.8K+$250,000$250,000
AMATAPPLIED MATLS INCNEW+1.8K1.8K+$246,000$246,000
CMCSACOMCAST CORP NEWNEW+4.2K4.2K+$227,000$227,000
PHMPULTE GROUP INCNEW+4.2K4.2K+$221,000$221,000
ELVANTHEM INCNEW+592592+$213,000$213,000
KOCOCA COLA CONEW+3.9K3.9K+$207,000$207,000
NSCNORFOLK SOUTHN CORPNEW+747747+$201,000$201,000
TANINVESCO EXCH TRADED FD TR IISOLD OUT−2.5K0−$262,000$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2021

86 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IWVISHARES TRRUSSELL 3000 ETF · CORE S&P500 ETF · 0-5 YR TIPS ETF · TIPS BD ETF · NORTH AMERN NAT · SP SMCP600VL ETF · CORE US AGGBD ET · INTL TREA BD ETF · MSCI EAFE ETF · S&P 500 GRWT ETF · CORE S&P SCP ETF · EUROPE ETF · GLOBAL ENERG ETF · RUS 1000 ETF · S&P MC 400VL ETF · U.S. FIN SVC ETF · 1 3 YR TREAS BD · BARCLAYS 7 10 YR · INTL DEV RE ETF · COHEN STEER REIT · MICRO-CAP ETF · S&P SML 600 GWT · U.S. UTILITS ETF · NASDAQ BIOTECH · CORE S&P MCP ETF · RUS 2000 VAL ETF · MSCI EMG MKT ETF · EAFE SML CP ETF · S&P 500 VAL ETF · RUSSELL 2000 ETF · GLOB HLTHCRE ETF · CORE S&P US GWT · US REGNL BKS ETF · 3YRTB ETF · S&P MC 400GR ETF · 20 YR TR BD ETF · EXPND TEC SC ETF · US TELECOM ETF · US HOME CONS ETF · U.S. PHARMA ETF · MSCI UK ETF NEW · GLOBAL FINLS ETF · U.S. CNSM GD ETF · JPX NIKKEI 400 · GBL COMM SVC ETF · U.S. ENERGY ETF · LATN AMER 40 ETF · EAFE VALUE ETF · SHRT NAT MUN ETF · U.S. BAS MTL ETF · RUS 1000 GRW ETF · GLOB UTILITS ETF · GLOBAL 100 ETF · US INDUSTRIALS · US HLTHCARE ETF · US OIL EQ&SV ETF51.96%$180M1.89M
2VEAVANGUARD TAX-MANAGED INTL FDhistory →FTSE DEV MKT ETF7.85%$27M553.6K
3BNDVANGUARD BD INDEX FDShistory →TOTAL BND MRKT6.71%$23M274.6K
4SCHBSCHWAB STRATEGIC TRUS BRD MKT ETF · US SML CAP ETF · INTL EQTY ETF3.14%$11M116.2K
5VNQVANGUARD INDEX FDSREAL ESTATE ETF · SM CP VAL ETF · SMALL CP ETF · SML CP GRW ETF · MID CAP ETF · TOTAL STK MKT · MCAP GR IDXVIP2.93%$10M83.8K
6VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · FTSE SMCAP ETF · TT WRLD ST ETF · FTSE EUROPE ETF2.33%$8M108.2K
7VTHRVANGUARD SCOTTSDALE FDShistory →VNG RUS3000IDX1.90%$7M35.6K
8TOTLSSGA ACTIVE ETF TRhistory →SPDR TR TACTIC1.88%$7M135.0K
9FLTRVANECK VECTORS ETF TRINVT GRADE FLTG · GOLD MINERS ETF1.80%$6M244.3K
10PICKISHARES INCMSCI GBL ETF NEW · MSCI CDA ETF · MSCI GBL GOLD MN · MSCI BRAZIL ETF · MSCI AUST ETF · MSCI PAC JP ETF · MSCI JPN ETF NEW1.73%$6M173.0K
11WIPSPDR SER TRFTSE INT GVT ETF · S&P METALS MNG1.59%$6M106.8K
12XLESELECT SECTOR SPDR TRENERGY · SBI CONS DISCR · SBI HEALTHCARE · SBI CONS STPLS · TECHNOLOGY · SBI INT-INDS · SBI INT-FINL · SBI MATERIALS · SBI INT-UTILS1.33%$5M63.0K
13VOOVVANGUARD ADMIRAL FDS INChistory →500 VAL IDX FD1.25%$4M31.6K
14PBWINVESCO EXCHANGE TRADED FD Thistory →WILDERHIL CLAN1.04%$4M36.7K
15AAPLAPPLE INCCOM0.83%$3M23.7K
16TEMPLETON GLOBAL INCOME FDCOM0.82%$3M534.5K
17RMTROYCE MICRO-CAP TR INCCOM0.77%$3M235.6K
18VDEVANGUARD WORLD FDSENERGY ETF · COMM SRVC ETF · HEALTH CAR ETF0.76%$3M34.3K
19EMFTEMPLETON EMERGING MKTS FDCOM0.75%$3M136.9K
20BHKBLACKROCK CORE BD TRSHS BEN INT0.58%$2M128.2K
21XFFCXFLAHERTY & CRUMRINE PFD SECSCOM0.41%$1M60.8K
22ABERDEEN ASIA-PACIFIC INCOMECOM0.37%$1M316.5K
23GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.30%$1M501
24NVDANVIDIA CORPORATIONCOM0.29%$993,0001.9K
25BONDPIMCO ETF TRACTIVE BD ETF0.23%$784,0007.2K
26MRKMERCK & CO. INCCOM0.22%$753,0009.8K
27CABOCABLE ONE INCCOM0.22%$750,000410
28MSFTMICROSOFT CORPCOM0.21%$734,0003.1K
29BABOEING COCOM0.19%$673,0002.6K
30LAM RESEARCH CORPCOM0.19%$671,0001.1K
31BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.19%$654,0002.6K
32COSTCOSTCO WHSL CORP NEWCOM0.18%$635,0001.8K
33MMM3M COCOM0.18%$611,0003.2K
34SPYSPDR S&P 500 ETF TRTR UNIT0.16%$560,0001.4K
35JPMJPMORGAN CHASE & COCOM0.16%$555,0003.6K
36AMZNAMAZON COM INCCOM0.15%$511,000165
37DISDISNEY WALT COCOM0.14%$502,0002.7K
38JNJJOHNSON & JOHNSONCOM0.14%$494,0003.0K
39BACBK OF AMERICA CORPCOM0.14%$493,00012.8K
40ABBVABBVIE INCCOM0.14%$477,0004.4K
41PEPPEPSICO INCCOM0.14%$475,0003.4K
42ABTABBOTT LABSCOM0.13%$435,0003.6K
43HDHOME DEPOT INCCOM0.12%$410,0001.3K
44WTWWILLIS TOWERS WATSON PLC LTDSHS0.11%$389,0001.7K
45CSCOCISCO SYS INCCOM0.11%$384,0007.4K
46MARMARRIOTT INTL INC NEWCL A0.11%$384,0002.6K
47DDOMINION ENERGY INCCOM0.11%$376,0005.0K
48UNPUNION PAC CORPCOM0.11%$365,0001.7K
49IBMINTERNATIONAL BUSINESS MACHSCOM0.10%$360,0002.7K
50VNOVORNADO RLTY TRSH BEN INT0.10%$354,0007.8K
51BDXBECTON DICKINSON & COCOM0.10%$345,0001.4K
52PGPROCTER AND GAMBLE COCOM0.10%$341,0002.5K
53CICIGNA CORP NEWCOM0.09%$314,0001.3K
54LOWLOWES COS INCCOM0.09%$313,0001.6K
55ADPAUTOMATIC DATA PROCESSING INCOM0.09%$311,0001.6K
56SANDY SPRING BANCORP INCCOM0.09%$304,0007.0K
57NEOGNEOGEN CORPCOM0.09%$303,0003.4K
58ACNACCENTURE PLC IRELANDSHS CLASS A0.09%$297,0001.1K
59PNCPNC FINL SVCS GROUP INCCOM0.08%$293,0001.7K
60MUMICRON TECHNOLOGY INCCOM0.08%$290,0003.3K
61FDXFEDEX CORPCOM0.08%$279,000984
62INTUINTUITCOM0.08%$278,000725
63RTXRAYTHEON TECHNOLOGIES CORPCOM0.08%$277,0003.6K
64SBUXSTARBUCKS CORPCOM0.08%$274,0002.5K
65XJQCXNUVEEN CR STRATEGIES INCOMECOM SHS0.08%$270,00041.6K
66YUMYUM BRANDS INCCOM0.08%$266,0002.5K
67WFCWELLS FARGO CO NEWCOM0.08%$265,0006.8K
68ODFLOLD DOMINION FREIGHT LINE INCOM0.08%$263,0001.1K
69COPCONOCOPHILLIPSCOM0.07%$253,0004.8K
70MCKMCKESSON CORPCOM0.07%$251,0001.3K
71VVISA INCCOM CL A0.07%$249,0001.2K
72AMATAPPLIED MATLS INCCOM0.07%$246,0001.8K
73GHCGRAHAM HLDGS COCOM CL B0.07%$245,000435
74VXUSVANGUARD STAR FDSVG TL INTL STK F0.07%$244,0003.9K
75CMCSACOMCAST CORP NEWCL A0.07%$227,0004.2K
76XILINX INCCOM0.06%$225,0001.8K
77MLMMARTIN MARIETTA MATLS INCCOM0.06%$224,000666
78PHMPULTE GROUP INCCOM0.06%$221,0004.2K
79UNHUNITEDHEALTH GROUP INCCOM0.06%$218,000585
80EXMOCEXXON MOBIL CORPCOM0.06%$218,0003.9K
81MCDMCDONALDS CORPCOM0.06%$216,000965
82CVXCHEVRON CORP NEWCOM0.06%$216,0002.1K
83ELVANTHEM INCCOM0.06%$213,000592
84KOCOCA COLA COCOM0.06%$207,0003.9K
85NSCNORFOLK SOUTHN CORPCOM0.06%$201,000747
86GENERAL ELECTRIC COCOM0.04%$142,00010.8K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2025$415M87Aug 8, 202513F-HRchanges · EDGAR ↗
Q1 2025$448M214May 1, 202513F-HRchanges · EDGAR ↗
Q4 2024$450M212Feb 10, 202513F-HRchanges · EDGAR ↗
Q3 2024$457M211Oct 17, 202413F-HRchanges · EDGAR ↗
Q2 2024$448M892Jul 24, 202413F-HRchanges · EDGAR ↗
Q1 2024$410M196May 1, 202413F-HRchanges · EDGAR ↗
Q4 2023$388M188Feb 5, 202413F-HRchanges · EDGAR ↗
Q3 2023$356M174Oct 19, 202313F-HRchanges · EDGAR ↗
Q2 2023$378M184Aug 8, 202313F-HRchanges · EDGAR ↗
Q1 2023$361M180May 1, 202313F-HRchanges · EDGAR ↗
Q4 2022$342M178Feb 7, 202313F-HRchanges · EDGAR ↗
Q3 2022$382M174Nov 30, 2022RESTATEMENTchanges · EDGAR ↗
Q2 2022$387M180Jul 29, 202213F-HRchanges · EDGAR ↗
Q1 2022$387M180May 9, 202213F-HRchanges · EDGAR ↗
Q4 2021$387M180Feb 2, 202213F-HRchanges · EDGAR ↗
Q3 2021$380M178Oct 22, 202113F-HRchanges · EDGAR ↗
Q2 2021$367M174Jul 21, 202113F-HRchanges · EDGAR ↗
Q1 2021$346M171May 6, 202113F-HRchanges · EDGAR ↗
Q4 2020$336M166Jan 20, 202113F-HRchanges · EDGAR ↗
Q3 2020$279M141Nov 4, 202013F-HRchanges · EDGAR ↗
Q2 2020$267M139Aug 10, 202013F-HRchanges · EDGAR ↗
Q1 2020$235M129Apr 29, 202013F-HRchanges · EDGAR ↗
Q4 2019$295M147Feb 4, 202013F-HRchanges · EDGAR ↗
Q3 2019$282M140Nov 12, 201913F-HRchanges · EDGAR ↗
Q2 2019$283M141Aug 6, 201913F-HRchanges · EDGAR ↗
Q1 2019$275M138May 6, 201913F-HRchanges · EDGAR ↗
Q4 2018$250M132Feb 5, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.