SEC 13F Intelligence

Managers / Q1 2021 · view latest →

First Personal Financial Services

CIK 0001633869 · 2150 PARK DR., CHARLOTTE, NC, 28204 · 9805853390

Reported Value
$366M
Q1 2021
Positions
306
Filings on Record
24
2019–present window
Filed
Apr 29, 2021
original filing

Summary

First Personal Financial Services reported $366M in U.S.-listed holdings across 306 positions for Q1 2021.

Its largest position, IJH, represents 11.5% of the portfolio.

Compared with Q4 2020, the fund opened 11 new positions and exited 23.

Portfolio Metrics

Turnover
+3.4%
vs prior filed quarter
Top-10 Concentration
+36.9%
share of reported value
Largest Position
+11.5%
Ishares Tr
New / Exited
11 / 23
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $290MQ4 ’18Q1 ’19: $328MQ2 ’19: $350MQ3 ’19: $322MQ3 ’19Q4 ’19: $308MQ1 ’20: $259MQ2 ’20: $293MQ2 ’20Q3 ’20: $314MQ4 ’20: $351MQ1 ’21: $366MQ1 ’21Q2 ’21: $392MQ3 ’21: $402MQ4 ’21: $447MQ4 ’21Q1 ’22: $429MQ2 ’22: $357MQ3 ’22: $344MQ3 ’22Q4 ’22: $369MQ1 ’23: $386MQ2 ’23: $403MQ2 ’23Q3 ’23: $384MQ4 ’23: $411MQ1 ’24: $431MQ1 ’24Q2 ’24: $442MQ3 ’24: $473Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 64.5%ETP: 24.4%ADR: 5.2%REIT: 3.5%Other: 2.4%Other: 0.0%
  • Common Stock · 64.5% · $236M
  • ETP · 24.4% · $89M
  • ADR · 5.2% · $19M
  • REIT · 3.5% · $13M
  • Other · 2.4% · $9M
  • Other · 0.0% · $118,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
EAELECTRONIC ARTS INCNEW+27.3K27.3K+$4M$4M
CERNER CORPNEW+13.0K13.0K+$932,000$932,000
VNOVORNADO RLTY TRNEW+17.0K17.0K+$770,000$770,000
MASMASCO CORPNEW+4.0K4.0K+$240,000$240,000
KELKELLOGG CONEW+325325+$21,000$21,000
AHQAMERICAN WOODMARK CORPORATIONEW+200200+$20,000$20,000
BCEBCE INCNEW+250250+$11,000$11,000
FEFIRSTENERGY CORPNEW+300300+$10,000$10,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2021

261 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IJHISHARES TRCORE S&P MCP ETF · CORE S&P500 ETF · S&P MC 400GR ETF · ISHS 5-10YR INVT · TIPS BD ETF · S&P 500 GRWT ETF · ISHS 1-5YR INVS · CONSER ALLOC ETF · MSCI USA ESG SLC · RUS 1000 VAL ETF · RUS 1000 GRW ETF · NASDAQ BIOTECH · CORE MSCI EAFE · RUS MID CAP ETF · MSCI USA QLT FCT · RUSSELL 2000 ETF · U.S. TECH ETF · SELECT DIVID ETF · US HOME CONS ETF · US HLTHCARE ETF · CORE S&P SCP ETF · U.S. FINLS ETF11.45%$42M331.8K
2DEDEERE & COhistory →COM3.68%$13M35.9K
3GOOGLALPHABET INCCAP STK CL A · CAP STK CL C3.28%$12M5.8K
4ACNACCENTURE PLC IRELANDhistory →SHS CLASS A3.14%$11M41.6K
5AKXANSYS INChistory →COM2.98%$11M32.1K
6NOBLPROSHARES TRS&P 500 DV ARIST · ULTRASHRT S&P5002.94%$11M157.0K
7MSFTMICROSOFT CORPhistory →COM2.48%$9M38.5K
8AWKAMERICAN WTR WKS CO INC NEWhistory →COM2.34%$9M57.1K
9NUENUCOR CORPhistory →COM2.33%$9M106.3K
10WMWASTE MGMT INC DELhistory →COM2.23%$8M63.3K
11PGPROCTER AND GAMBLE COhistory →COM2.22%$8M60.1K
12MKCMCCORMICK & CO INChistory →COM NON VTG2.22%$8M91.1K
13UNILEVER PLCSPON ADR NEW2.04%$7M133.3K
14EWLISHARES INChistory →MSCI SWITZERLAND2.03%$7M167.8K
15PSAPUBLIC STORAGEhistory →COM1.93%$7M28.6K
16SBUXSTARBUCKS CORPhistory →COM1.91%$7M63.9K
17TSMTAIWAN SEMICONDUCTOR MFG LTDhistory →SPONSORED ADS1.80%$7M55.5K
18VDCVANGUARD WORLD FDSCONSUM STP ETF · UTILITIES ETF · ENERGY ETF · INF TECH ETF1.77%$6M40.0K
19WMTWALMART INChistory →COM1.71%$6M46.1K
20ORCLORACLE CORPhistory →COM1.64%$6M85.4K
21CLCOLGATE PALMOLIVE COhistory →COM1.64%$6M75.9K
22DEODIAGEO PLChistory →SPON ADR NEW1.62%$6M36.1K
23TMOTHERMO FISHER SCIENTIFIC INChistory →COM1.58%$6M12.6K
24PFEPFIZER INChistory →COM1.56%$6M157.9K
25SPDR INDEX SHS FDSMSCI ACWI EXUS1.56%$6M197.6K
26TGTTARGET CORPhistory →COM1.50%$5M27.6K
27BMIBADGER METER INChistory →COM1.50%$5M58.8K
28CTSHCOGNIZANT TECHNOLOGY SOLUTIOhistory →CL A1.37%$5M64.1K
29SCHGSCHWAB STRATEGIC TRUS LCAP GR ETF · US DIVIDEND EQ · SCHWB FDT INT SC1.35%$5M39.9K
30PEPPEPSICO INChistory →COM1.28%$5M33.1K
31MCDMCDONALDS CORPhistory →COM1.25%$5M20.4K
32JPMJPMORGAN CHASE & COhistory →COM1.25%$5M29.9K
33INFYINFOSYS LTDhistory →SPONSORED ADR1.24%$5M242.2K
34CLXCLOROX CO DELhistory →COM1.23%$4M23.2K
35EQIXEQUINIX INChistory →COM1.19%$4M6.4K
36BNDVANGUARD BD INDEX FDSTOTAL BND MRKT · INTERMED TERM · SHORT TRM BOND1.13%$4M48.8K
37VZVERIZON COMMUNICATIONS INChistory →COM1.12%$4M70.2K
38COSTCOSTCO WHSL CORP NEWhistory →COM1.11%$4M11.5K
39AAPLAPPLE INChistory →COM1.11%$4M33.2K
40CSCOCISCO SYS INChistory →COM1.03%$4M72.6K
41EAELECTRONIC ARTS INChistory →COM1.01%$4M27.3K
42VNQVANGUARD INDEX FDSREAL ESTATE ETF · LARGE CAP ETF · SMALL CP ETF · MID CAP ETF · TOTAL STK MKT · MCAP GR IDXVIP0.99%$4M36.5K
43CALMCAL MAINE FOODS INCCOM NEW0.93%$3M88.5K
44ACTIVISION BLIZZARD INCCOM0.82%$3M32.4K
45INTCINTEL CORPCOM0.80%$3M45.8K
46DAKTDAKTRONICS INCCOM0.55%$2M319.1K
47PWVINVESCO EXCHANGE TRADED FD TDYNMC LRG VALU · FTSE RAFI 10000.52%$2M42.2K
48FDSFACTSET RESH SYS INCCOM0.51%$2M6.1K
49KOCOCA COLA COCOM0.47%$2M32.9K
50EXMOCEXXON MOBIL CORPCOM0.47%$2M30.9K
51WTRGESSENTIAL UTILS INCCOM0.45%$2M36.5K
52VVISA INCCOM CL A0.45%$2M7.7K
53FCXFREEPORT-MCMORAN INCCL B0.38%$1M42.7K
54NEENEXTERA ENERGY INCCOM0.34%$1M16.2K
55BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.33%$1M4.8K
56CHRWC H ROBINSON WORLDWIDE INCCOM NEW0.33%$1M12.5K
57HAEHAEMONETICS CORP MASSCOM0.32%$1M10.5K
58SPHDINVESCO EXCH TRADED FD TR IIS&P500 HDL VOL · S&P MIDCP LOW · S&P500 LOW VOL · S&P SMLCP LOW · SOLAR ETF0.31%$1M23.6K
59ABEVAMBEV SASPONSORED ADR0.27%$982,000358.5K
60DISDISNEY WALT COCOM0.26%$946,0005.1K
61CERNER CORPCOM0.25%$932,00013.0K
62JNJJOHNSON & JOHNSONCOM0.24%$887,0005.4K
63LABORATORY CORP AMER HLDGSCOM NEW0.23%$854,0003.4K
64DUKDUKE ENERGY CORP NEWCOM NEW0.23%$829,0008.6K
65VNOVORNADO RLTY TRSH BEN INT0.21%$770,00017.0K
66LOWLOWES COS INCCOM0.20%$714,0003.8K
67ABTABBOTT LABSCOM0.17%$632,0005.3K
68CNICANADIAN NATL RY COCOM0.17%$614,0005.3K
69WATWATERS CORPCOM0.15%$562,0002.0K
70VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.15%$553,0003.8K
71MMM3M COCOM0.15%$547,0002.8K
72SPYSPDR S&P 500 ETF TRTR UNIT0.12%$446,0001.1K
73EMREMERSON ELEC COCOM0.12%$430,0004.8K
74RYROYAL BK CDACOM0.12%$426,0004.6K
75IBMINTERNATIONAL BUSINESS MACHSCOM0.11%$405,0003.0K
76MRKMERCK & CO. INCCOM0.11%$389,0005.0K
77MCKMCKESSON CORPCOM0.11%$388,0002.0K
78AMZNAMAZON COM INCCOM0.10%$365,000118
79NVSNOVARTIS AGSPONSORED ADR0.10%$363,0004.2K
80METAFACEBOOK INCCL A0.09%$346,0001.2K
81PNCPNC FINL SVCS GROUP INCCOM0.09%$342,0001.9K
82ADBEADOBE SYSTEMS INCORPORATEDCOM0.09%$330,000694
83CSXCSX CORPCOM0.09%$329,0003.4K
84WFCWELLS FARGO CO NEWCOM0.09%$321,0008.2K
85UNPUNION PAC CORPCOM0.09%$318,0001.4K
86KRESPDR SER TRS&P REGL BKG · DJ REIT ETF0.09%$315,0004.7K
87ABBNYABB LTDSPONSORED ADR0.08%$307,00010.1K
88LLYLILLY ELI & COCOM0.08%$304,0001.6K
89TXNTEXAS INSTRS INCCOM0.08%$301,0001.6K
90MDTMEDTRONIC PLCSHS0.08%$299,0002.5K
91BLACKROCK INCCOM0.07%$273,000362
92CATCATERPILLAR INCCOM0.07%$270,0001.2K
93MARMARRIOTT INTL INC NEWCL A0.07%$267,0001.8K
94TAPMOLSON COORS BEVERAGE COCL B0.07%$254,0005.0K
95ORLYOREILLY AUTOMOTIVE INCCOM0.07%$243,000480
96MASMASCO CORPCOM0.07%$240,0004.0K
97UNHUNITEDHEALTH GROUP INCCOM0.06%$233,000625
98USBUS BANCORP DELCOM NEW0.06%$226,0004.1K
99FITBFIFTH THIRD BANCORPCOM0.06%$218,0005.8K
100ITMVANECK VECTORS ETF TRINTRMDT MUNI ETF · GOLD MINERS ETF · JR GOLD MINERS E0.06%$215,0005.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2024$473M571Nov 1, 202413F-HRchanges · EDGAR ↗
Q2 2024$442M360Jul 30, 202413F-HRchanges · EDGAR ↗
Q1 2024$431M363Apr 26, 202413F-HRchanges · EDGAR ↗
Q4 2023$411M386Jan 29, 202413F-HRchanges · EDGAR ↗
Q3 2023$384M390Oct 19, 202313F-HRchanges · EDGAR ↗
Q2 2023$403M382Jul 28, 202313F-HRchanges · EDGAR ↗
Q1 2023$386M406Apr 24, 202313F-HRchanges · EDGAR ↗
Q4 2022$369M395Jan 27, 202313F-HRchanges · EDGAR ↗
Q3 2022$344M441Oct 27, 202213F-HRchanges · EDGAR ↗
Q2 2022$357M341Jul 25, 202213F-HRchanges · EDGAR ↗
Q1 2022$429M335May 2, 202213F-HRchanges · EDGAR ↗
Q4 2021$447M357Feb 4, 202213F-HRchanges · EDGAR ↗
Q3 2021$402M316Nov 4, 202113F-HRchanges · EDGAR ↗
Q2 2021$392M322Aug 2, 202113F-HRchanges · EDGAR ↗
Q1 2021$366M306Apr 29, 202113F-HRchanges · EDGAR ↗
Q4 2020$351M318Feb 1, 202113F-HRchanges · EDGAR ↗
Q3 2020$314M291Nov 2, 202013F-HRchanges · EDGAR ↗
Q2 2020$293M304Aug 3, 202013F-HRchanges · EDGAR ↗
Q1 2020$259M297Apr 22, 202013F-HRchanges · EDGAR ↗
Q4 2019$308M549Jan 24, 202013F-HRchanges · EDGAR ↗
Q3 2019$322M555Oct 15, 201913F-HRchanges · EDGAR ↗
Q2 2019$350M822Jul 29, 201913F-HRchanges · EDGAR ↗
Q1 2019$328M701Apr 22, 201913F-HRchanges · EDGAR ↗
Q4 2018$290M680Jan 30, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.