SEC 13F Intelligence

Managers / Q4 2020 · view latest →

First Personal Financial Services

CIK 0001633869 · 2150 PARK DR., CHARLOTTE, NC, 28204 · 9805853390

Reported Value
$351M
Q4 2020
Positions
318
Filings on Record
24
2019–present window
Filed
Feb 1, 2021
original filing

Summary

First Personal Financial Services reported $351M in U.S.-listed holdings across 318 positions for Q4 2020.

Its largest position, IJH, represents 11.7% of the portfolio.

Compared with Q3 2020, the fund opened 34 new positions and exited 7.

Portfolio Metrics

Turnover
+2.7%
vs prior filed quarter
Top-10 Concentration
+37.0%
share of reported value
Largest Position
+11.7%
Ishares Tr
New / Exited
34 / 7
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $290MQ4 ’18Q1 ’19: $328MQ2 ’19: $350MQ3 ’19: $322MQ3 ’19Q4 ’19: $308MQ1 ’20: $259MQ2 ’20: $293MQ2 ’20Q3 ’20: $314MQ4 ’20: $351MQ1 ’21: $366MQ1 ’21Q2 ’21: $392MQ3 ’21: $402MQ4 ’21: $447MQ4 ’21Q1 ’22: $429MQ2 ’22: $357MQ3 ’22: $344MQ3 ’22Q4 ’22: $369MQ1 ’23: $386MQ2 ’23: $403MQ2 ’23Q3 ’23: $384MQ4 ’23: $411MQ1 ’24: $431MQ1 ’24Q2 ’24: $442MQ3 ’24: $473Mfilingsflow.com

Portfolio Composition

By security type
Common Stock: 63.3%ETP: 26.1%ADR: 5.4%REIT: 2.6%Other: 2.5%Other: 0.0%
  • Common Stock · 63.3% · $222M
  • ETP · 26.1% · $92M
  • ADR · 5.4% · $19M
  • REIT · 2.6% · $9M
  • Other · 2.5% · $9M
  • Other · 0.0% · $105,000

Quarter-over-Quarter Changes full breakdown →

vs Q3 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
VOVANGUARD INDEX FDSNEW+210210+$43,000$43,000
CRMSALESFORCE COM INCNEW+146146+$32,000$32,000
ASMLASML HOLDING N VNEW+5858+$28,000$28,000
VTRSVIATRIS INCNEW+1.5K1.5K+$28,000$28,000
HDHOME DEPOT INCNEW+9292+$24,000$24,000
MAMASTERCARD INCORPORATEDNEW+6565+$23,000$23,000
RIORIO TINTO PLCNEW+289289+$22,000$22,000
SAPSAP SENEW+154154+$20,000$20,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2020

271 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1IJHISHARES TRCORE S&P MCP ETF · CORE S&P500 ETF · S&P MC 400GR ETF · ISHS 5-10YR INVT · TIPS BD ETF · S&P 500 GRWT ETF · ISHS 1-5YR INVS · CONSER ALLOC ETF · MSCI USA ESG SLC · RUS 1000 VAL ETF · RUS 1000 GRW ETF · NASDAQ BIOTECH · CORE MSCI EAFE · RUS MID CAP ETF · MSCI USA QLT FCT · U.S. TECH ETF · RUSSELL 2000 ETF · SELECT DIVID ETF · US HLTHCARE ETF · US HOME CONS ETF · CORE S&P SCP ETF · U.S. FINLS ETF · MSCI EURO FL ETF11.72%$41M345.8K
2AKXANSYS INChistory →COM3.34%$12M32.2K
3DEDEERE & COhistory →COM3.20%$11M41.7K
4ACNACCENTURE PLC IRELANDhistory →SHS CLASS A3.11%$11M41.7K
5NOBLPROSHARES TRS&P 500 DV ARIST · ULTRASHRT S&P5003.11%$11M168.7K
6GOOGLALPHABET INCCAP STK CL A · CAP STK CL C2.96%$10M5.9K
7AWKAMERICAN WTR WKS CO INC NEWhistory →COM2.52%$9M57.6K
8MSFTMICROSOFT CORPhistory →COM2.44%$9M38.5K
9MKCMCCORMICK & CO INChistory →COM NON VTG2.40%$8M88.2K
10EWLISHARES INChistory →MSCI SWITZERLAND2.23%$8M174.8K
11PGPROCTER AND GAMBLE COhistory →COM2.21%$8M55.8K
12UNILEVER PLCSPON ADR NEW2.10%$7M122.0K
13WMWASTE MGMT INC DELhistory →COM2.06%$7M61.2K
14TSMTAIWAN SEMICONDUCTOR MFG LTDhistory →SPONSORED ADS2.03%$7M65.2K
15SBUXSTARBUCKS CORPhistory →COM1.94%$7M63.5K
16ORCLORACLE CORPhistory →COM1.93%$7M104.7K
17VDCVANGUARD WORLD FDSCONSUM STP ETF · UTILITIES ETF · ENERGY ETF · INF TECH ETF1.92%$7M43.7K
18WMTWALMART INChistory →COM1.89%$7M46.1K
19PSAPUBLIC STORAGEhistory →COM1.75%$6M26.6K
20CLCOLGATE PALMOLIVE COhistory →COM1.70%$6M69.7K
21TMOTHERMO FISHER SCIENTIFIC INChistory →COM1.69%$6M12.7K
22BMIBADGER METER INChistory →COM1.63%$6M60.9K
23PFEPFIZER INChistory →COM1.63%$6M155.1K
24SPDR INDEX SHS FDSMSCI ACWI EXUS1.63%$6M206.5K
25NUENUCOR CORPhistory →COM1.59%$6M104.6K
26DEODIAGEO PLChistory →SPON ADR NEW1.58%$6M35.0K
27SCHGSCHWAB STRATEGIC TRUS LCAP GR ETF · US DIVIDEND EQ · SCHWB FDT INT SC1.48%$5M42.3K
28CTSHCOGNIZANT TECHNOLOGY SOLUTIOhistory →CL A1.48%$5M63.2K
29TGTTARGET CORPhistory →COM1.43%$5M28.4K
30PEPPEPSICO INChistory →COM1.37%$5M32.5K
31CLXCLOROX CO DELhistory →COM1.37%$5M23.7K
32BNDVANGUARD BD INDEX FDSTOTAL BND MRKT · INTERMED TERM · SHORT TRM BOND1.31%$5M51.9K
33AAPLAPPLE INChistory →COM1.31%$5M34.6K
34MCDMCDONALDS CORPhistory →COM1.26%$4M20.6K
35COSTCOSTCO WHSL CORP NEWhistory →COM1.23%$4M11.5K
36INFYINFOSYS LTDhistory →SPONSORED ADR1.19%$4M247.0K
37PWVINVESCO EXCHANGE TRADED FD TDYNMC LRG VALU · FTSE RAFI 10001.16%$4M104.0K
38JPMJPMORGAN CHASE & COhistory →COM1.09%$4M30.1K
39VZVERIZON COMMUNICATIONS INChistory →COM1.01%$4M60.3K
40CALMCAL MAINE FOODS INCCOM NEW0.95%$3M89.1K
41CSCOCISCO SYS INCCOM0.92%$3M72.2K
42VNQVANGUARD INDEX FDSREAL ESTATE ETF · LARGE CAP ETF · SMALL CP ETF · MID CAP ETF · TOTAL STK MKT · MCAP GR IDXVIP0.89%$3M33.7K
43ACTIVISION BLIZZARD INCCOM0.84%$3M31.7K
44EQIXEQUINIX INCCOM0.64%$2M3.1K
45INTCINTEL CORPCOM0.63%$2M44.5K
46FDSFACTSET RESH SYS INCCOM0.58%$2M6.2K
47KOCOCA COLA COCOM0.51%$2M32.9K
48VVISA INCCOM CL A0.51%$2M8.1K
49WTRGESSENTIAL UTILS INCCOM0.47%$2M34.9K
50DAKTDAKTRONICS INCCOM0.42%$1M314.5K
51FCXFREEPORT-MCMORAN INCCL B0.40%$1M53.5K
52EXMOCEXXON MOBIL CORPCOM0.39%$1M33.0K
53NEENEXTERA ENERGY INCCOM0.37%$1M16.9K
54CHRWC H ROBINSON WORLDWIDE INCCOM NEW0.34%$1M12.6K
55BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.32%$1M4.8K
56SPHDINVESCO EXCH TRADED FD TR IIS&P500 HDL VOL · S&P MIDCP LOW · S&P500 LOW VOL · S&P SMLCP LOW · SOLAR ETF0.30%$1M24.4K
57DISDISNEY WALT COCOM0.27%$948,0005.2K
58ABEVAMBEV SASPONSORED ADR0.26%$901,000294.3K
59JNJJOHNSON & JOHNSONCOM0.25%$861,0005.5K
60DUKDUKE ENERGY CORP NEWCOM NEW0.23%$811,0008.9K
61HAEHAEMONETICS CORPCOM0.22%$778,0006.6K
62SPYSPDR S&P 500 ETF TRTR UNIT0.21%$747,0002.0K
63LABORATORY CORP AMER HLDGSCOM NEW0.21%$731,0003.6K
64ABTABBOTT LABSCOM0.19%$667,0006.1K
65CNICANADIAN NATL RY COCOM0.18%$633,0005.8K
66MMM3M COCOM0.17%$597,0003.4K
67VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.17%$587,0004.2K
68LOWLOWES COS INCCOM0.16%$566,0003.5K
69WATWATERS CORPCOM0.14%$506,0002.0K
70AMZNAMAZON COM INCCOM0.13%$453,000139
71TXNTEXAS INSTRS INCCOM0.12%$436,0002.7K
72NVSNOVARTIS AGSPONSORED ADR0.12%$413,0004.4K
73EMREMERSON ELEC COCOM0.12%$410,0005.1K
74RYROYAL BK CDACOM0.11%$397,0004.8K
75MRKMERCK & CO. INCCOM0.11%$395,0004.8K
76IBMINTERNATIONAL BUSINESS MACHSCOM0.11%$390,0003.1K
77ADBEADOBE SYSTEMS INCORPORATEDCOM0.11%$372,000744
78TAPMOLSON COORS BEVERAGE COCL B0.10%$366,0008.1K
79MCKMCKESSON CORPCOM0.10%$363,0002.1K
80UNPUNION PAC CORPCOM0.09%$325,0001.6K
81METAFACEBOOK INCCL A0.09%$321,0001.2K
82KRESPDR SER TRS&P REGL BKG · DJ REIT ETF0.09%$320,0006.0K
83MDTMEDTRONIC PLCSHS0.09%$319,0002.7K
84NOWSERVICENOW INCCOM0.09%$308,000560
85ABBNYABB LTDSPONSORED ADR0.09%$302,00010.8K
86PNCPNC FINL SVCS GROUP INCCOM0.08%$291,0001.9K
87CSXCSX CORPCOM0.08%$286,0003.2K
88CTASCINTAS CORPCOM0.08%$283,000800
89LLYLILLY ELI & COCOM0.08%$274,0001.6K
90BLACKROCK INCCOM0.07%$261,000362
91ITMVANECK VECTORS ETF TRINTRMDT MUNI ETF · GOLD MINERS ETF · JR GOLD MINERS E0.07%$253,0005.5K
92WFCWELLS FARGO CO NEWCOM0.07%$248,0008.2K
93FITBFIFTH THIRD BANCORPCOM0.07%$248,0009.0K
94MARMARRIOTT INTL INC NEWCL A0.07%$237,0001.8K
95UNHUNITEDHEALTH GROUP INCCOM0.07%$234,000667
96NHINATIONAL HEALTH INVS INCCOM0.06%$222,0003.2K
97ORLYOREILLY AUTOMOTIVE INCCOM0.06%$217,000480
98CATCATERPILLAR INCCOM0.06%$212,0001.2K
99CHINA MOBILE LIMITEDSPONSORED ADR0.06%$212,0007.4K
100BXBLACKSTONE GROUP INCCOM CL A0.06%$199,0003.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q3 2024$473M571Nov 1, 202413F-HRchanges · EDGAR ↗
Q2 2024$442M360Jul 30, 202413F-HRchanges · EDGAR ↗
Q1 2024$431M363Apr 26, 202413F-HRchanges · EDGAR ↗
Q4 2023$411M386Jan 29, 202413F-HRchanges · EDGAR ↗
Q3 2023$384M390Oct 19, 202313F-HRchanges · EDGAR ↗
Q2 2023$403M382Jul 28, 202313F-HRchanges · EDGAR ↗
Q1 2023$386M406Apr 24, 202313F-HRchanges · EDGAR ↗
Q4 2022$369M395Jan 27, 202313F-HRchanges · EDGAR ↗
Q3 2022$344M441Oct 27, 202213F-HRchanges · EDGAR ↗
Q2 2022$357M341Jul 25, 202213F-HRchanges · EDGAR ↗
Q1 2022$429M335May 2, 202213F-HRchanges · EDGAR ↗
Q4 2021$447M357Feb 4, 202213F-HRchanges · EDGAR ↗
Q3 2021$402M316Nov 4, 202113F-HRchanges · EDGAR ↗
Q2 2021$392M322Aug 2, 202113F-HRchanges · EDGAR ↗
Q1 2021$366M306Apr 29, 202113F-HRchanges · EDGAR ↗
Q4 2020$351M318Feb 1, 202113F-HRchanges · EDGAR ↗
Q3 2020$314M291Nov 2, 202013F-HRchanges · EDGAR ↗
Q2 2020$293M304Aug 3, 202013F-HRchanges · EDGAR ↗
Q1 2020$259M297Apr 22, 202013F-HRchanges · EDGAR ↗
Q4 2019$308M549Jan 24, 202013F-HRchanges · EDGAR ↗
Q3 2019$322M555Oct 15, 201913F-HRchanges · EDGAR ↗
Q2 2019$350M822Jul 29, 201913F-HRchanges · EDGAR ↗
Q1 2019$328M701Apr 22, 201913F-HRchanges · EDGAR ↗
Q4 2018$290M680Jan 30, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.