SEC 13F Intelligence

Managers / Q2 2025 · view latest →

Asset Planning,Inc

CIK 0002048547 · 4281 KATELLA AVENUE, SUITE 203, LOS ALAMITOS, CA, 90720 · 714-827-5794

Reported Value
$133M
Q2 2025
Positions
291
Filings on Record
6
2019–present window
Filed
Jul 25, 2025
original filing

Summary

Asset Planning,Inc reported $133M in U.S.-listed holdings across 291 positions for Q2 2025.

Its largest position, AMZN, represents 10.6% of the portfolio.

Compared with Q1 2025, the fund opened 4 new positions and exited 19.

Portfolio Metrics

Turnover
+4.1%
vs prior filed quarter
Top-10 Concentration
+54.1%
share of reported value
Largest Position
+10.6%
Amazon Com
New / Exited
4 / 19
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’24: $131MQ4 ’24Q1 ’25: $127MQ1 ’25Q2 ’25: $133MQ2 ’25Q3 ’25: $138MQ3 ’25Q4 ’25: $142MQ4 ’25Q1 ’26: $141MQ1 ’26filingsflow.com

Portfolio Composition

By security type
Common Stock: 90.2%REIT: 5.4%Other: 3.1%ADR: 0.7%ETP: 0.5%Other: 0.2%
  • Common Stock · 90.2% · $120M
  • REIT · 5.4% · $7M
  • Other · 3.1% · $4M
  • ADR · 0.7% · $878,884
  • ETP · 0.5% · $675,197
  • Other · 0.2% · $308,965

Quarter-over-Quarter Changes full breakdown →

vs Q1 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
HOODRobinhood Markets Inc Class ANEW+4.3K4.3K+$399,800$399,800
BKHBlack Hills CorpNEW+1.4K1.4K+$79,127$79,127
Howard Hughes HoldingsNEW+200200+$13,500$13,500
Xtrackers Msci EafeNEW+193193+$8,444$8,444
Bank of America Corporation 4SOLD OUT15.8K0$275,022$0
Pinnacle Financial Partners DeSOLD OUT4.3K0$104,187$0
Bank Of America PfdSOLD OUT4.2K0$76,872$0
Wells Fargo & Pfd 4.25SOLD OUT2.1K0$37,744$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2025

49 positions
#IssuerClass% PortfolioValueShares
1AMZNAmazon.Com Inc.history →AMZN10.63%$14M64.3K
2T7DTransdigm Group Inchistory →TDG10.10%$13M8.8K
3LLYEli Lilly & Cohistory →LLY8.21%$11M14.0K
4COSTCostco Wholesale Corp - Newhistory →COST5.52%$7M7.4K
5ALSAlphabet (Google Inc) CL AGOOGL5.13%$7M38.6K
6AAPLApple Computer Inchistory →AAPL4.85%$6M31.4K
7MCDMc Donalds Corphistory →MCD2.90%$4M13.2K
8NVDANVIDIA Corphistory →NVDA2.89%$4M24.3K
9WELLWelltower Inchistory →WELL2.34%$3M20.2K
10MOAltria Group Inc.history →MO2.21%$3M50.0K
11NFLXNetflix Inchistory →NFLX2.18%$3M2.2K
12MSFTMicrosoft Corphistory →MSFT1.79%$2M4.8K
13BACVerizon Communicationshistory →VZ1.76%$2M53.9K
14EWEdwards Lifesciences Cphistory →EW1.65%$2M27.9K
15ORealty Income Corphistory →O1.63%$2M37.6K
16BRK/BBerkshire Hathaway Cl Bhistory →BRKB1.40%$2M3.8K
17MAMastercard Inc Ahistory →MA1.15%$2M2.7K
18SRESempra Energyhistory →SRE1.14%$2M20.0K
19PGProcter & Gamble Cohistory →PG1.13%$1M9.4K
20SBUXStarbucks Corphistory →SBUX1.09%$1M15.8K
21CHVChevrontexaco Corphistory →CVX1.04%$1M9.6K
22Chubb LimitedCB0.97%$1M4.5K
23SOSouthern Co.SO0.89%$1M12.9K
24Royal Caribbean CruisesRCL0.78%$1M3.3K
25BMYBristol Myers Squibb Co.BMY0.70%$929,31320.1K
26KMBKimberly Clark CorpKMB0.68%$904,0417.0K
27HONGBPHoneywell International IncHON0.67%$891,9363.8K
28EDConsolidated Edison IncED0.66%$877,6178.7K
29JNJJohnson & JohnsonJNJ0.60%$790,9005.2K
30LMTLockheed Martin CorpLMT0.59%$784,7961.7K
31EXMOCExxon Mobil CorporationXOM0.57%$760,6827.1K
32WMWaste ManagementWM0.55%$732,8763.2K
33JPMJ P Morgan Chase & Co.JPM0.55%$732,5342.5K
34TSLATesla Motors IncTSLA0.55%$728,3942.3K
35RTXRaytheon Technologies CoRTX0.54%$721,0334.9K
36EIXEdison InternationalEIX0.54%$715,33113.9K
37HDHome Depot Inc.HD0.53%$709,3711.9K
38CSCOCisco Systems IncCSCO0.52%$695,38410.0K
39TRVCCitigroup Inc.C0.52%$686,9188.1K
40UNHUnitedhealth Group IncUNH0.45%$592,6591.9K
41METAMeta Platforms Inc Com Cl AMETA0.41%$541,272733
42Lowes Companies IncLOW0.38%$500,0952.3K
43MARMarriott International Inc ClMAR0.36%$483,5821.8K
44CATCaterpillar IncCAT0.36%$477,6421.2K
45KOCoca Cola CompanyKO0.35%$470,9886.7K
46IBMIntl Business MachinesIBM0.35%$459,4601.6K
47NEENextEra Energy IncNEE0.34%$456,4456.6K
48DISDisney Walt Hldg CoDIS0.33%$434,8043.5K
49UHALU Haul Holding CoUHAL0.32%$429,9767.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$141M301Apr 23, 202613F-HRchanges · EDGAR ↗
Q4 2025$142M296Feb 3, 202613F-HRchanges · EDGAR ↗
Q3 2025$138M296Oct 23, 202513F-HRchanges · EDGAR ↗
Q2 2025$133M291Jul 25, 202513F-HRchanges · EDGAR ↗
Q1 2025$127M306May 8, 202513F-HRchanges · EDGAR ↗
Q4 2024$131M317Jan 30, 202513F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.