SEC 13F Intelligence

Managers / Q4 2024 · view latest →

Asset Planning,Inc

CIK 0002048547 · 4281 KATELLA AVENUE, SUITE 203, LOS ALAMITOS, CA, 90720 · 714-827-5794

Reported Value
$131M
Q4 2024
Positions
317
Filings on Record
6
2019–present window
Filed
Jan 30, 2025
original filing

Summary

Asset Planning,Inc reported $131M in U.S.-listed holdings across 317 positions for Q4 2024.

Its largest position, AMZN, represents 11.0% of the portfolio.

Portfolio Metrics

Top-10 Concentration
+53.7%
share of reported value
Largest Position
+11.0%
Amazon Com

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’24: $131MQ4 ’24Q1 ’25: $127MQ1 ’25Q2 ’25: $133MQ2 ’25Q3 ’25: $138MQ3 ’25Q4 ’25: $142MQ4 ’25Q1 ’26: $141MQ1 ’26filingsflow.com

Portfolio Composition

By security type
Common Stock: 91.1%REIT: 4.8%Other: 2.8%ADR: 0.6%ETP: 0.5%Other: 0.2%
  • Common Stock · 91.1% · $120M
  • REIT · 4.8% · $6M
  • Other · 2.8% · $4M
  • ADR · 0.6% · $776,769
  • ETP · 0.5% · $648,373
  • Other · 0.2% · $297,863

Quarter-over-Quarter Changes full breakdown →

IssuerMoveShare ΔShares nowValue ΔValue now
AMZNAmazon.Com Inc.NEW+65.6K65.6K+$14M$14M
T7DTransdigm Group IncNEW+8.9K8.9K+$11M$11M
LLYEli Lilly & CoNEW+14.3K14.3K+$11M$11M
AAPLApple Computer IncNEW+32.3K32.3K+$8M$8M
COSTCostco Wholesale Corp - NewNEW+7.5K7.5K+$7M$7M
ALSAlphabet (Google Inc) CL ANEW+33.5K33.5K+$6M$6M
MCDMc Donalds CorpNEW+13.3K13.3K+$4M$4M
NVDANVIDIA CorpNEW+25.1K25.1K+$3M$3M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2024

49 positions
#IssuerClass% PortfolioValueShares
1AMZNAmazon.Com Inc.history →AMZN10.96%$14M65.6K
2T7DTransdigm Group Inchistory →TDG8.63%$11M8.9K
3LLYEli Lilly & Cohistory →LLY8.39%$11M14.3K
4AAPLApple Computer Inchistory →AAPL6.16%$8M32.3K
5ALSAlphabet (Google Inc) CL AGOOGL5.60%$7M38.8K
6COSTCostco Wholesale Corp - Newhistory →COST5.23%$7M7.5K
7MCDMc Donalds Corphistory →MCD2.94%$4M13.3K
8NVDANVIDIA Corphistory →NVDA2.57%$3M25.1K
9MOAltria Group Inc.history →MO2.02%$3M50.8K
10WELLWelltower Inchistory →WELL1.98%$3M20.6K
11BACVerizon Communicationshistory →VZ1.76%$2M57.8K
12MSFTMicrosoft Corphistory →MSFT1.53%$2M4.8K
13EWEdwards Lifesciences Cphistory →EW1.52%$2M26.9K
14ORealty Income Corphistory →O1.48%$2M36.4K
15GISGeneral Mills Inc.history →GIS1.47%$2M30.4K
16NFLXNetflix Inchistory →NFLX1.46%$2M2.2K
17SRESempra Energyhistory →SRE1.35%$2M20.2K
18BRK/BBerkshire Hathaway Cl Bhistory →BRKB1.32%$2M3.8K
19PGProcter & Gamble Cohistory →PG1.19%$2M9.4K
20SBUXStarbucks Corphistory →SBUX1.11%$1M16.0K
21MAMastercard Inc Ahistory →MA1.09%$1M2.7K
22EIXEdison Internationalhistory →EIX1.07%$1M17.5K
23CHVChevrontexaco CorpCVX0.99%$1M9.0K
24Chubb LimitedCB0.93%$1M4.4K
25BMYBristol Myers Squibb Co.BMY0.89%$1M20.7K
26SOSouthern Co.SO0.81%$1M12.8K
27UNHUnitedhealth Group IncUNH0.81%$1M2.1K
28TSLATesla Motors IncTSLA0.72%$949,0232.4K
29KMBKimberly Clark CorpKMB0.70%$918,5917.0K
30HONGBPHoneywell International IncHON0.67%$885,7973.9K
31LMTLockheed Martin CorpLMT0.65%$859,1811.8K
32JNJJohnson & JohnsonJNJ0.61%$795,0275.5K
33Royal Caribbean CruisesRCL0.60%$784,3913.4K
34EXMOCExxon Mobil CorporationXOM0.59%$779,1867.2K
35EDConsolidated Edison IncED0.59%$778,2378.7K
36PFEPfizer Inc.PFE0.57%$753,80328.4K
37HDHome Depot Inc.HD0.52%$685,8301.8K
38WMWaste ManagementWM0.49%$642,3913.2K
39RTXRaytheon Technologies CoRTX0.47%$619,0855.3K
40CSCOCisco Systems IncCSCO0.47%$617,01110.4K
41JPMJ P Morgan Chase & Co.JPM0.47%$611,2532.5K
42NEENextEra Energy IncNEE0.43%$559,5807.8K
43Lowes Companies IncLOW0.42%$556,2872.3K
44DYHTarget CorpTGT0.40%$519,6783.8K
45Diageo PLC-Sponsored ARD New RDEO0.38%$499,4643.9K
46MARMarriott International Inc ClMAR0.38%$493,7241.8K
47UHALU Haul Holding CoUHAL0.37%$490,5397.1K
48SPGSimon Property Group Inc.SPG0.33%$436,5522.5K
49METAMeta Platforms Inc Com Cl AMETA0.32%$420,497718

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$141M301Apr 23, 202613F-HRchanges · EDGAR ↗
Q4 2025$142M296Feb 3, 202613F-HRchanges · EDGAR ↗
Q3 2025$138M296Oct 23, 202513F-HRchanges · EDGAR ↗
Q2 2025$133M291Jul 25, 202513F-HRchanges · EDGAR ↗
Q1 2025$127M306May 8, 202513F-HRchanges · EDGAR ↗
Q4 2024$131M317Jan 30, 202513F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.