SEC 13F Intelligence

Managers / Q1 2026

Center for Financial Planning, Inc.

CIK 0001803557 · 24800 DENSO DRIVE, SUITE 300, SOUTHFIED, MI, 48033 · 248-948-7900

Reported Value
$958M
Q1 2026
Positions
663
Filings on Record
27
2019–present window
Filed
May 4, 2026
original filing

Summary

Center For Financial Planning, Inc. reported $958M in U.S.-listed holdings across 663 positions for Q1 2026.

The portfolio is heavily concentrated: VOO alone accounts for 48.7% of reported value.

Compared with Q4 2025, the fund opened 34 new positions and exited 78.

Portfolio Metrics

Turnover
+9.1%
vs prior filed quarter
Top-10 Concentration
+85.2%
share of reported value
Largest Position
+48.7%
Vanguard Index Fds
New / Exited
34 / 78
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $399MQ4 ’19Q1 ’20: $296MQ2 ’20: $286MQ3 ’20: $311MQ4 ’20: $353MQ4 ’20Q1 ’21: $383MQ2 ’21: $406MQ3 ’21: $411MQ4 ’21: $488MQ4 ’21Q1 ’22: $488MQ2 ’22: $394MQ3 ’22: $375MQ4 ’22: $411MQ4 ’22Q1 ’23: $434MQ2 ’23: $476MQ3 ’23: $463MQ4 ’23: $544MQ4 ’23Q1 ’24: $669MQ2 ’24: $692MQ3 ’24: $737MQ4 ’24: $749MQ4 ’24Q1 ’25: $783MQ2 ’25: $872MQ3 ’25: $936MQ4 ’25: $961MQ4 ’25Q1 ’26: $958Mfilingsflow.com

Portfolio Composition

By security type
ETP: 82.8%Common Stock: 16.9%REIT: 0.2%ADR: 0.0%Closed-End Fund: 0.0%Other: 0.0%
  • ETP · 82.8% · $794M
  • Common Stock · 16.9% · $162M
  • REIT · 0.2% · $2M
  • ADR · 0.0% · $453,563
  • Closed-End Fund · 0.0% · $163,786
  • Other · 0.0% · $128,053

Quarter-over-Quarter Changes full breakdown →

vs Q4 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
RBB FUND TRUSTNEW+2.6K2.6K+$133,719$133,719
ICOPISHARES TRNEW+2.6K2.6K+$125,843$125,843
AZNASTRAZENECA PLCNEW+528528+$104,133$104,133
WTAIWISDOMTREE TRNEW+2.0K2.0K+$56,573$56,573
NVRNVR INCNEW+88+$52,719$52,719
IBITISHARES BITCOIN TRUST ETFNEW+1.3K1.3K+$49,946$49,946
MTDRMATADOR RES CONEW+650650+$41,067$41,067
ETHWBITWISE ETHEREUM ETFNEW+2.6K2.6K+$39,000$39,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2026

395 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VOOVANGUARD INDEX FDSS&P 500 ETF SHS · SMALL CP ETF · MID CAP ETF · SM CP VAL ETF · GROWTH ETF · SML CP GRW ETF · TOTAL STK MKT · VALUE ETF · LARGE CAP ETF · REAL ESTATE ETF · MCAP VL IDXVIP · EXTEND MKT ETF · MCAP GR IDXVIP48.68%$466M1.07M
2AGGISHARES TRCORE US AGGBD ET · CORE MSCI EAFE · MSCI USA QLT FCT · CORE S&P MCP ETF · ESG AWR US AGRGT · CORE S&P SCP ETF · CORE S&P500 ETF · CORE 1 5 YR USD · RUS MID CAP ETF · RUSSELL 2000 ETF · RUS 2000 VAL ETF · SP SMCP600VL ETF · MSCI EAFE ETF · EAFE VALUE ETF · U.S. TECH ETF · NATIONAL MUN ETF · FUTURE AI & TECH · TIPS BD ETF · RUS 1000 GRW ETF · CORE S&P TTL STK · CORE 60/40 BALAN · U.S. REAL ES ETF · RUS 2000 GRW ETF · MSCI EMG MKT ETF · S&P 500 GRWT ETF · 7-10 YR TRSY BD · RUS TP200 GR ETF · COPPER & METALS · S&P MC 400VL ETF · ESG AWR MSCI USA · RUSSELL 3000 ETF · ESG AW MSCI EAFE · GLOBAL 100 ETF · RUS 1000 VAL ETF · U.S. FINLS ETF · CORE MSCI INTL · RUS MDCP VAL ETF · ULTRA SHORT DUR · IBOXX INV CP ETF · EAFE GRWTH ETF · ESG AWARE MSCI18.66%$179M1.78M
3SPDWSPDR INDEX SHS FDShistory →STATE STREET SPD7.68%$74M1.61M
4VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · FTSE SMCAP ETF · ALLWRLD EX US · TT WRLD ST ETF3.72%$36M609.4K
5BRK/ABERKSHIRE HATHAWAY INC DELCL A · CL B NEW2.18%$21M15.1K
6VXUSVANGUARD STAR FDShistory →VG TL INTL STK F1.06%$10M131.3K
7MSFTMICROSOFT CORPhistory →COM1.02%$10M26.5K
8AAPLAPPLE INCCOM0.84%$8M31.8K
9GOOGALPHABET INCCAP STK CL C · CAP STK CL A0.74%$7M24.6K
10LMBSFIRST TR EXCHANGE-TRADED FDFST LOW OPPT EFT · LIMITED DURATION · SHS · NY ARCA BIOTECH0.62%$6M199.9K
11AMZNAMAZON COM INCCOM0.54%$5M24.8K
12JPMJPMORGAN CHASE & COCOM0.53%$5M17.4K
13VGTVANGUARD WORLD FDINF TECH ETF · ENERGY ETF · HEALTH CAR ETF · UTILITIES ETF · CONSUM DIS ETF · MEGA CAP INDEX · FINANCIALS ETF0.48%$5M12.7K
14FIRST TR EXCHNG TRADED FD VIFT VEST LADDERED · FT VEST NAS · FT VEST US EQT0.42%$4M125.0K
15JNJJOHNSON & JOHNSONCOM0.41%$4M15.9K
16ABBVABBVIE INCCOM0.40%$4M17.4K
17NEENEXTERA ENERGY INCCOM0.34%$3M35.2K
18AVGOBROADCOM INCCOM0.32%$3M9.8K
19MCKMCKESSON CORPCOM0.30%$3M3.3K
20SPYSTATE STR SPDR S&P 500 ETF TTR UNIT0.30%$3M4.4K
21RJFRAYMOND JAMES FINL INCCOM0.29%$3M19.1K
22PGPROCTER & GAMBLE COCOM0.28%$3M18.4K
23EXMOCEXXON MOBIL CORPCOM0.28%$3M15.6K
24CVXCHEVRON CORPORATIONCOM0.27%$3M12.3K
25MSIMOTOROLA SOLUTIONS INCCOM NEW0.23%$2M5.1K
26PEPPEPSICO INCCOM0.22%$2M13.3K
27TMOTHERMO FISHER SCIENTIFIC INCCOM0.20%$2M4.0K
28AXPAMERICAN EXPRESS COCOM0.20%$2M6.4K
29NVDANVIDIA CORPORATIONCOM0.20%$2M10.8K
30CLCOLGATE PALMOLIVE COCOM0.19%$2M21.5K
31ABTABBOTT LABORATORIESCOM0.19%$2M17.7K
32KOCOCA COLA COCOM0.19%$2M23.4K
33CRMSALESFORCE INCCOM0.18%$2M9.5K
34DFUSDIMENSIONAL ETF TRUSTUS EQUITY MARKET · US MKTWIDE VALUE · US SMALL CAP ETF · US TARGETED VLU0.18%$2M28.2K
35SYKSTRYKER CORPORATIONCOM0.17%$2M5.1K
36MCDMCDONALDS CORPCOM0.17%$2M5.3K
37HDHOME DEPOT INCCOM0.17%$2M4.9K
38WMTWALMART INCCOM0.16%$2M12.7K
39ETNEATON CORP PLCSHS0.16%$2M4.3K
40MRKMERCK & CO INCCOM0.14%$1M11.5K
41PRFINVESCO EXCHANGE TRADED FD TRAFI US 1000 ETF · RAFI US 1500 · S&P500 EQL WGT · S&P500 QUALITY · INTL DIVI ACHI · WATER RES ETF0.13%$1M26.6K
42VTEBVANGUARD MUN BD FDSTAX EXEMPT BD0.13%$1M24.8K
43MPCMARATHON PETE CORPCOM0.13%$1M5.0K
44UNPUNION PAC CORPCOM0.12%$1M4.8K
45DTEDTE ENERGY COCOM0.11%$1M7.5K
46TSLATESLA INCCOM0.11%$1M3.0K
47VIGVANGUARD SPECIALIZED FUNDSDIV APP ETF0.11%$1M5.0K
48MMM3M COCOM0.11%$1M7.4K
49QQQINVESCO QQQ TRUNIT SER 10.11%$1M1.8K
50ITWILLINOIS TOOL WKS INCCOM0.10%$994,0483.8K
51PMPHILIP MORRIS INTL INCCOM0.10%$982,9475.9K
52VEAVANGUARD TAX-MANAGED FDSVAN FTSE DEV MKT0.10%$970,92215.2K
53AMTAMERICAN TOWER CORPCOM0.09%$874,2915.1K
54LLYELI LILLY & COCOM0.09%$841,590915
55EMREMERSON ELEC COCOM0.08%$814,0286.2K
56GEVGE VERNOVA INCCOM0.08%$808,306926
57DANDANA INCCOM0.08%$807,60024.0K
58DALDELTA AIR LINES INCCOM NEW0.08%$795,89912.0K
59ADIANALOG DEVICES INCCOM0.08%$793,1242.5K
60CSCOCISCO SYS INCCOM0.08%$766,4359.9K
61IBMINTERNATIONAL BUSINESS MACHSCOM0.08%$762,9083.1K
62SCHVSCHWAB STRATEGIC TRUS LCAP VA ETF · US DIVIDEND EQ · INTL EQTY ETF · US LCAP GR ETF · SHT TM US TRES0.08%$761,74325.4K
63OMCOMNICOM GROUP INCCOM0.08%$739,3949.8K
64METAMETA PLATFORMS INCCL A0.08%$739,2411.3K
65CBCHUBB LTD SWITZCOM0.08%$735,0012.3K
66AMDADVANCED MICRO DEVICES INCCOM0.07%$714,6503.5K
67CMECME GROUP INCCOM0.07%$656,8942.2K
68SDYSPDR SERIES TRUSTSTATE STREET SPD · BLOOMBERG INTL T0.07%$645,0777.1K
69DOVDOVER CORPCOM0.07%$640,7763.1K
70TTTRANE TECHNOLOGIES PLCSHS0.07%$636,3041.5K
71FFORD MTR COCOM0.07%$633,15054.9K
72PGRPROGRESSIVE CORPCOM0.07%$628,6203.2K
73VVISA INCCOM CL A0.06%$606,1332.0K
74VZVERIZON COMMUNICATIONS INCCOM0.06%$597,84911.9K
75RTXRTX CORPORATIONCOM0.06%$582,7513.0K
76APDAIR PRODUCTS AND CHEMICALS ICOM0.06%$582,1422.0K
77DHRDANAHER CORP DELCOM0.06%$579,6083.1K
78NFLXNETFLIX INC.COM0.06%$533,6335.5K
79DRIDARDEN RESTAURANTS INCCOM0.05%$517,3502.6K
80JCIJOHNSON CONTROLS INTERNATIONSHS0.05%$509,5273.9K
81MORGAN STANLEY ETF TRUSTEATON VANCE SHOR0.05%$499,7229.8K
82ADBEADOBE INCCOM0.05%$487,6192.0K
83CMICUMMINS INCCOM0.05%$480,990894
84TJXTJX COS INC NEWCOM0.05%$478,4183.0K
85AMGNAMGEN INCCOM0.05%$474,8041.3K
86OREALTY INCOME CORPCOM0.05%$441,8427.2K
87AMATAPPLIED MATLS INCCOM0.05%$433,1101.3K
88SPGIS&P GLOBAL INCCOM0.04%$422,363993
89GISGENERAL MILLS INCCOM0.04%$408,67611.0K
90ANETARISTA NETWORKS INCCOM SHS0.04%$399,0353.3K
91PFEPFIZER INCCOM0.04%$383,84213.7K
92YUMYUM BRANDS INCCOM0.04%$381,9942.5K
93DISDISNEY WALT COCOM0.04%$373,9733.9K
94MOALTRIA GROUP INCCOM0.04%$363,3855.5K
95ETRENTERGY CORP NEWCOM0.04%$355,5083.2K
96NXPINXP SEMICONDUCTORS N VCOM0.04%$351,1741.8K
97ZTSZOETIS INCCL A0.04%$345,2922.9K
98ALLALLSTATE CORPCOM0.04%$342,8031.7K
99MDLZMONDELEZ INTL INCCL A0.04%$341,8485.9K
100TAT&T INCCOM0.04%$341,44511.8K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$958M663May 4, 202613F-HRchanges · EDGAR ↗
Q4 2025$961M712Feb 5, 202613F-HRchanges · EDGAR ↗
Q3 2025$936M662Nov 6, 202513F-HRchanges · EDGAR ↗
Q2 2025$872M647Aug 4, 202513F-HRchanges · EDGAR ↗
Q1 2025$783M700Apr 22, 202513F-HRchanges · EDGAR ↗
Q4 2024$749M675Jan 30, 202513F-HRchanges · EDGAR ↗
Q3 2024$737M580Oct 16, 202413F-HRchanges · EDGAR ↗
Q2 2024$692M585Jul 18, 202413F-HRchanges · EDGAR ↗
Q1 2024$669M608Apr 25, 202413F-HRchanges · EDGAR ↗
Q4 2023$544M524Jan 29, 202413F-HRchanges · EDGAR ↗
Q3 2023$463M518Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$476M572Aug 9, 202313F-HRchanges · EDGAR ↗
Q1 2023$434M543May 2, 202313F-HRchanges · EDGAR ↗
Q4 2022$411M543Jan 27, 202313F-HRchanges · EDGAR ↗
Q3 2022$375M665Oct 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$394M557Aug 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$488M555May 3, 202213F-HRchanges · EDGAR ↗
Q4 2021$488M548Feb 8, 202213F-HRchanges · EDGAR ↗
Q3 2021$411M511Nov 17, 2021RESTATEMENTchanges · EDGAR ↗
Q2 2021$406M508Jul 29, 202113F-HRchanges · EDGAR ↗
Q1 2021$383M531May 10, 202113F-HRchanges · EDGAR ↗
Q4 2020$353M476Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$311M457Nov 12, 202013F-HRchanges · EDGAR ↗
Q2 2020$286M464Aug 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$296M591May 11, 202013F-HRchanges · EDGAR ↗
Q4 2019$399M472Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.