SEC 13F Intelligence

Managers / Q1 2024 · view latest →

Center for Financial Planning, Inc.

CIK 0001803557 · 24800 DENSO DRIVE, SUITE 300, SOUTHFIED, MI, 48033 · 248-948-7900

Reported Value
$669M
Q1 2024
Positions
608
Filings on Record
27
2019–present window
Filed
Apr 25, 2024
original filing

Summary

Center For Financial Planning, Inc. reported $669M in U.S.-listed holdings across 608 positions for Q1 2024.

The portfolio is heavily concentrated: Vanguard Index Fds alone accounts for 36.3% of reported value.

Compared with Q4 2023, the fund opened 99 new positions and exited 15.

Portfolio Metrics

Turnover
+0.4%
vs prior filed quarter
Top-10 Concentration
+76.8%
share of reported value
Largest Position
+36.3%
Vanguard Index Fds
New / Exited
99 / 15
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $399MQ4 ’19Q1 ’20: $296MQ2 ’20: $286MQ3 ’20: $311MQ4 ’20: $353MQ4 ’20Q1 ’21: $383MQ2 ’21: $406MQ3 ’21: $411MQ4 ’21: $488MQ4 ’21Q1 ’22: $488MQ2 ’22: $394MQ3 ’22: $375MQ4 ’22: $411MQ4 ’22Q1 ’23: $434MQ2 ’23: $476MQ3 ’23: $463MQ4 ’23: $544MQ4 ’23Q1 ’24: $669MQ2 ’24: $692MQ3 ’24: $737MQ4 ’24: $749MQ4 ’24Q1 ’25: $783MQ2 ’25: $872MQ3 ’25: $936MQ4 ’25: $961MQ4 ’25Q1 ’26: $958Mfilingsflow.com

Portfolio Composition

By security type
ETP: 79.0%Common Stock: 19.8%Other: 0.7%REIT: 0.4%ADR: 0.1%Other: 0.0%
  • ETP · 79.0% · $528M
  • Common Stock · 19.8% · $133M
  • Other · 0.7% · $4M
  • REIT · 0.4% · $3M
  • ADR · 0.1% · $591,164
  • Other · 0.0% · $302,979

Quarter-over-Quarter Changes full breakdown →

vs Q4 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ANETEURARISTA NETWORKS INCNEW+800800+$231,984$231,984
EOGEOG RES INCNEW+1.0K1.0K+$128,735$128,735
ISHARES TRNEW+332332+$95,626$95,626
MPBMID PENN BANCORP INCNEW+3.9K3.9K+$77,919$77,919
RMERESMED INCNEW+300300+$59,409$59,409
HWMHOWMET AEROSPACE INCNEW+700700+$47,901$47,901
VEEVVEEVA SYS INCNEW+200200+$46,338$46,338
TRMKTRUSTMARK CORPNEW+1.5K1.5K+$42,165$42,165

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2024

36 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VUGVANGUARD INDEX FDSS&P 500 ETF SHS · SM CP VAL ETF · SMALL CP ETF · SML CP GRW ETF · GROWTH ETF · VALUE ETF · TOTAL STK MKT · LARGE CAP ETF · MID CAP ETF50.01%$335M941.0K
2ISHARES TRCORE MSCI EAFE · CORE US AGGBD ET · MSCI USA QLT FCT · CORE S&P MCP ETF · ESG AWR US AGRGT20.96%$140M1.63M
3VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · FTSE SMCAP ETF3.49%$23M539.7K
4BRK/ABERKSHIRE HATHAWAY INC DELCL A · CL B NEW2.66%$18M13.7K
5MSFTMICROSOFT CORPhistory →COM1.94%$13M30.8K
6VANGUARD STAR FDSVG TL INTL STK F1.29%$9M143.2K
7AAPLAPPLE INCCOM0.79%$5M30.9K
8AMZNAMAZON COM INCCOM0.70%$5M25.8K
9JPMJPMORGAN CHASE & COCOM0.54%$4M18.0K
10GOOGALPHABET INCCAP STK CL C0.50%$3M22.0K
11SPDR S&P 500 ETF TRTR UNIT0.50%$3M6.3K
12PGPROCTER AND GAMBLE COCOM0.48%$3M19.8K
13RJFRAYMOND JAMES FINL INCCOM0.46%$3M24.2K
14ABBVABBVIE INCCOM0.41%$3M14.9K
15JNJJOHNSON & JOHNSONCOM0.37%$2M15.4K
16TMOTHERMO FISHER SCIENTIFIC INCCOM0.36%$2M4.1K
17CRMSALESFORCE INCCOM0.35%$2M7.7K
18NEENEXTERA ENERGY INCCOM0.32%$2M34.0K
19CHVCHEVRON CORP NEWCOM0.32%$2M13.7K
20ABTABBOTT LABSCOM0.30%$2M17.8K
21VANGUARD WORLD FDINF TECH ETF0.30%$2M3.8K
22CLCOLGATE PALMOLIVE COCOM0.30%$2M22.3K
23MRKMERCK & CO INCCOM0.30%$2M15.0K
24HDHOME DEPOT INCCOM0.29%$2M5.1K
25SYKSTRYKER CORPORATIONCOM0.28%$2M5.3K
26MSIMOTOROLA SOLUTIONS INCCOM NEW0.28%$2M5.2K
27EXMOCEXXON MOBIL CORPCOM0.27%$2M15.7K
28PEPPEPSICO INCCOM0.27%$2M10.4K
29MCKMCKESSON CORPCOM0.27%$2M3.4K
30AXPAMERICAN EXPRESS COCOM0.25%$2M7.2K
31CSCOCISCO SYS INCCOM0.22%$2M30.1K
32KOCOCA COLA COCOM0.22%$1M24.1K
33EATON CORP PLCSHS0.21%$1M4.5K
34AVGOBROADCOM INCCOM0.20%$1M1.0K
35ITWILLINOIS TOOL WKS INCCOM0.20%$1M4.9K
36UNPUNION PAC CORPCOM0.19%$1M5.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$958M663May 4, 202613F-HRchanges · EDGAR ↗
Q4 2025$961M712Feb 5, 202613F-HRchanges · EDGAR ↗
Q3 2025$936M662Nov 6, 202513F-HRchanges · EDGAR ↗
Q2 2025$872M647Aug 4, 202513F-HRchanges · EDGAR ↗
Q1 2025$783M700Apr 22, 202513F-HRchanges · EDGAR ↗
Q4 2024$749M675Jan 30, 202513F-HRchanges · EDGAR ↗
Q3 2024$737M580Oct 16, 202413F-HRchanges · EDGAR ↗
Q2 2024$692M585Jul 18, 202413F-HRchanges · EDGAR ↗
Q1 2024$669M608Apr 25, 202413F-HRchanges · EDGAR ↗
Q4 2023$544M524Jan 29, 202413F-HRchanges · EDGAR ↗
Q3 2023$463M518Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$476M572Aug 9, 202313F-HRchanges · EDGAR ↗
Q1 2023$434M543May 2, 202313F-HRchanges · EDGAR ↗
Q4 2022$411M543Jan 27, 202313F-HRchanges · EDGAR ↗
Q3 2022$375M665Oct 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$394M557Aug 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$488M555May 3, 202213F-HRchanges · EDGAR ↗
Q4 2021$488M548Feb 8, 202213F-HRchanges · EDGAR ↗
Q3 2021$411M511Nov 17, 2021RESTATEMENTchanges · EDGAR ↗
Q2 2021$406M508Jul 29, 202113F-HRchanges · EDGAR ↗
Q1 2021$383M531May 10, 202113F-HRchanges · EDGAR ↗
Q4 2020$353M476Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$311M457Nov 12, 202013F-HRchanges · EDGAR ↗
Q2 2020$286M464Aug 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$296M591May 11, 202013F-HRchanges · EDGAR ↗
Q4 2019$399M472Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.