SEC 13F Intelligence

Managers / Q1 2020 · view latest →

Center for Financial Planning, Inc.

CIK 0001803557 · 24800 DENSO DRIVE, SUITE 300, SOUTHFIED, MI, 48033 · 248-948-7900

Reported Value
$296M
Q1 2020
Positions
591
Filings on Record
27
2019–present window
Filed
May 11, 2020
original filing

Summary

Center For Financial Planning, Inc. reported $296M in U.S.-listed holdings across 591 positions for Q1 2020.

The portfolio is heavily concentrated: AGG alone accounts for 45.0% of reported value.

Compared with Q4 2019, the fund opened 151 new positions and exited 32.

Portfolio Metrics

Turnover
+3.8%
vs prior filed quarter
Top-10 Concentration
+81.3%
share of reported value
Largest Position
+45.0%
Ishares Tr
New / Exited
151 / 32
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $399MQ4 ’19Q1 ’20: $296MQ2 ’20: $286MQ3 ’20: $311MQ4 ’20: $353MQ4 ’20Q1 ’21: $383MQ2 ’21: $406MQ3 ’21: $411MQ4 ’21: $488MQ4 ’21Q1 ’22: $488MQ2 ’22: $394MQ3 ’22: $375MQ4 ’22: $411MQ4 ’22Q1 ’23: $434MQ2 ’23: $476MQ3 ’23: $463MQ4 ’23: $544MQ4 ’23Q1 ’24: $669MQ2 ’24: $692MQ3 ’24: $737MQ4 ’24: $749MQ4 ’24Q1 ’25: $783MQ2 ’25: $872MQ3 ’25: $936MQ4 ’25: $961MQ4 ’25Q1 ’26: $958Mfilingsflow.com

Portfolio Composition

By security type
ETP: 76.3%Common Stock: 22.9%REIT: 0.5%Other: 0.2%ADR: 0.1%Other: 0.1%
  • ETP · 76.3% · $226M
  • Common Stock · 22.9% · $68M
  • REIT · 0.5% · $1M
  • Other · 0.2% · $541,000
  • ADR · 0.1% · $253,000
  • Other · 0.1% · $171,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2019 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
IJSISHARES TRNEW+8.2K8.2K+$823,000$823,000
EFVISHARES TRNEW+18.0K18.0K+$641,000$641,000
EEMVISHARES INCNEW+6.3K6.3K+$297,000$297,000
VDEVANGUARD WORLD FDSNEW+6.7K6.7K+$257,000$257,000
IWNISHARES TRNEW+2.6K2.6K+$210,000$210,000
VFQYVANGUARD WELLINGTON FDNEW+2.9K2.9K+$186,000$186,000
BSVVANGUARD BD INDEX FDSNEW+840840+$69,000$69,000
ISHARES TRNEW+315315+$39,000$39,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2020

418 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1AGGISHARES TRCORE US AGGBD ET · CORE MSCI EAFE · USA QUALITY FCTR · SP SMCP600VL ETF · CORE S&P SCP ETF · EAFE VALUE ETF · RUS MID CAP ETF · CORE S&P MCP ETF · RUSSELL 2000 ETF · MSCI EAFE ETF · RUS 2000 GRW ETF · CORE S&P500 ETF · U.S. REAL ES ETF · MSCI EMG MKT ETF · RUS 2000 VAL ETF · RUS 1000 GRW ETF · S&P 100 ETF · U.S. TECH ETF · SELECT DIVID ETF · MBS ETF · RUS TP200 GR ETF · S&P MC 400VL ETF · IBOXX INV CP ETF · USD INV GRDE ETF · S&P 500 VAL ETF · PFD AND INCM SEC · RUS MDCP VAL ETF · SH TR CRPORT ETF · RUS 1000 VAL ETF · 1 3 YR TREAS BD · U.S. FINLS ETF · MIN VOL EAFE ETF · BROAD USD HIGH · INTRM TR CRP ETF · AGENCY BOND ETF · NATIONAL MUN ETF · RUSSELL 3000 ETF · MSCI USA ESG SLC · BARCLAYS 7 10 YR45.04%$133M1.77M
2VOOVANGUARD INDEX FDSS&P 500 ETF SHS · SM CP VAL ETF · SMALL CP ETF · GROWTH ETF · TOTAL STK MKT · SML CP GRW ETF · LARGE CAP ETF · MID CAP ETF · VALUE ETF · MCAP VL IDXVIP · REAL ESTATE ETF · EXTEND MKT ETF27.02%$80M612.8K
3BRK/ABERKSHIRE HATHAWAY INC DELCL A · CL B NEW2.50%$7M12.2K
4MSFTMICROSOFT CORPhistory →COM1.58%$5M29.5K
5VXUSVANGUARD STAR FDShistory →VG TL INTL STK F1.54%$5M108.3K
6VWOVANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF · FTSE SMCAP ETF · ALLWRLD EX US1.09%$3M78.9K
7PGPROCTER & GAMBLE COCOM0.75%$2M20.3K
8NEENEXTERA ENERGY INCCOM0.68%$2M8.3K
9TMOTHERMO FISHER SCIENTIFIC INCCOM0.58%$2M6.1K
10AMZNAMAZON COM INCCOM0.56%$2M846
11JNJJOHNSON & JOHNSONCOM0.56%$2M12.5K
12PEPPEPSICO INCCOM0.55%$2M13.5K
13AAPLAPPLE INCCOM0.54%$2M6.3K
14JPMJPMORGAN CHASE & COCOM0.49%$1M16.0K
15CACCCREDIT ACCEP CORP MICHCOM0.45%$1M5.2K
16VGTVANGUARD WORLD FDSINF TECH ETF · ENERGY ETF · HEALTH CAR ETF · INDUSTRIAL ETF · FINANCIALS ETF0.43%$1M11.6K
17GOOGALPHABET INCCAP STK CL C · CAP STK CL A0.42%$1M1.1K
18SYKSTRYKER CORPCOM0.42%$1M7.4K
19MMM3M COCOM0.41%$1M8.8K
20RJFRAYMOND JAMES FINANCIAL INCCOM0.38%$1M17.8K
21KOCOCA COLA COCOM0.38%$1M25.2K
22ABTABBOTT LABSCOM0.37%$1M14.0K
23CVXCHEVRON CORP NEWCOM0.37%$1M15.2K
24MRKMERCK & CO. INCCOM0.36%$1M13.9K
25MCDMCDONALDS CORPCOM0.36%$1M6.3K
26OMCOMNICOM GROUP INCCOM0.34%$1M18.5K
27AMTAMERICAN TOWER CORP NEWCOM0.34%$1M4.6K
28SPYSPDR S&P 500 ETF TRTR UNIT0.33%$989,0003.8K
29CLCOLGATE PALMOLIVE COCOM0.33%$988,00014.9K
30VZVERIZON COMMUNICATIONS INCCOM0.30%$898,00016.7K
31CERNER CORPCOM0.30%$882,00014.0K
32ABBVABBVIE INCCOM0.28%$829,00010.9K
33CRMSALESFORCE COM INCCOM0.27%$807,0005.6K
34AXPAMERICAN EXPRESS COCOM0.25%$751,0008.8K
35ITWILLINOIS TOOL WKS INCCOM0.24%$724,0005.1K
36CVSCVS HEALTH CORPCOM0.24%$707,00011.9K
37GISGENERAL MLS INCCOM0.23%$679,00012.9K
38UNPUNION PAC CORPCOM0.22%$652,0004.6K
39EXMOCEXXON MOBIL CORPCOM0.22%$642,00016.9K
40PFEPFIZER INCCOM0.21%$624,00019.1K
41MCKMCKESSON CORPCOM0.21%$616,0004.6K
42TAT&T INCCOM0.20%$605,00020.7K
43MCHPMICROCHIP TECHNOLOGY INCCOM0.19%$563,0008.3K
44MSIMOTOROLA SOLUTIONS INCCOM NEW0.18%$531,0004.0K
45CSCOCISCO SYS INCCOM0.18%$523,00013.3K
46EMREMERSON ELEC COCOM0.15%$435,0009.1K
47DHRDANAHER CORPORATIONCOM0.14%$428,0003.1K
48SPGIS&P GLOBAL INCCOM0.14%$426,0001.7K
49ZBHZIMMER BIOMET HOLDINGS INCCOM0.14%$415,0004.1K
50DTEDTE ENERGY COCOM0.14%$410,0004.3K
51FFORD MTR CO DELCOM0.14%$406,00084.0K
52CBCHUBB LIMITEDCOM0.13%$391,0003.5K
53SOSOUTHERN COCOM0.13%$384,0007.1K
54EEMVISHARES INCMIN VOL EMRG MKT · CORE MSCI EMKT · MSCI BRIC INDX0.13%$378,0008.4K
55HDHOME DEPOT INCCOM0.13%$372,0002.0K
56DUKDUKE ENERGY CORP NEWCOM NEW0.12%$367,0004.5K
57DISDISNEY WALT COCOM DISNEY0.12%$347,0003.6K
58IBMINTERNATIONAL BUSINESS MACHSCOM0.11%$331,0003.0K
59VEAVANGUARD TAX-MANAGED INTL FDFTSE DEV MKT ETF0.11%$327,0009.8K
60PRFINVESCO EXCHANGE TRADED FD TFTSE RAFI 1000 · WILDERHIL CLAN0.11%$327,0003.6K
61PMPHILIP MORRIS INTL INCCOM0.11%$318,0004.4K
62SWKSTANLEY BLACK & DECKER INCCOM0.11%$318,0003.2K
63SDYSPDR SER TRS&P DIVID ETF · FTSE INT GVT ETF · DJ REIT ETF · BLOOMBERG BRCLYS · SPDR BLOOMBERG · NUVEEN BRC MUNIC · BLOMBERG BRC INV · PORTFOLIO INTRMD0.11%$312,0004.6K
64AON PLCSHS CL A0.10%$286,0001.7K
65BMYBRISTOL-MYERS SQUIBB COCOM0.10%$285,0005.1K
66MOALTRIA GROUP INCCOM0.10%$283,0007.3K
67UPSUNITED PARCEL SERVICE INCCL B0.09%$277,0003.0K
68UTXZUNITED TECHNOLOGIES CORPCOM0.09%$276,0002.9K
69USBUS BANCORP DELCOM NEW0.09%$275,0008.0K
70DOVDOVER CORPCOM0.09%$258,0003.1K
71APDAIR PRODS & CHEMS INCCOM0.09%$255,0001.3K
72WMTWALMART INCCOM0.09%$254,0002.2K
73MDLZMONDELEZ INTL INCCL A0.08%$251,0005.0K
74BABOEING COCOM0.08%$251,0001.7K
75PGRPROGRESSIVE CORP OHIOCOM0.08%$247,0003.3K
76NFLXNETFLIX INCCOM0.08%$240,000639
77ESEVERSOURCE ENERGYCOM0.08%$238,0003.0K
78WFCWELLS FARGO CO NEWCOM0.08%$237,0008.2K
79SCHRSCHWAB STRATEGIC TRINTRM TRM TRES · INTL EQTY ETF · SCHWAB FDT US LG · US LRG CAP ETF · US DIVIDEND EQ · US AGGREGATE B · US SML CAP ETF · INTL SCEQT ETF0.08%$232,0006.1K
80LMTLOCKHEED MARTIN CORPCOM0.08%$227,000670
81MDTMEDTRONIC PLCSHS0.08%$225,0002.5K
82HBANHUNTINGTON BANCSHARES INCCOM0.07%$194,00023.6K
83ETNEATON CORP PLCSHS0.07%$193,0002.5K
84CMCSACOMCAST CORP NEWCL A0.06%$187,0005.4K
85DANDANA INCORPORATEDCOM0.06%$187,00024.0K
86VFQYVANGUARD WELLINGTON FDUS QUALITY0.06%$186,0002.9K
87ROKROCKWELL AUTOMATION INCCOM0.06%$180,0001.2K
88HSICHENRY SCHEIN INCCOM0.06%$172,0003.4K
89QQQINVESCO QQQ TRUNIT SER 10.05%$162,000850
90AMGNAMGEN INCCOM0.05%$161,000793
91COPCONOCOPHILLIPSCOM0.05%$154,0005.0K
92CMECME GROUP INCCOM0.05%$149,000859
93PSAPUBLIC STORAGECOM0.05%$147,000741
94HONHONEYWELL INTL INCCOM0.05%$142,0001.1K
95TSLATESLA INCCOM0.05%$136,000260
96PSXPHILLIPS 66COM0.04%$132,0002.5K
97NSCNORFOLK SOUTHERN CORPCOM0.04%$131,000900
98YUMYUM BRANDS INCCOM0.04%$123,0001.8K
99TXNTEXAS INSTRS INCCOM0.04%$121,0001.2K
100CNICANADIAN NATL RY COCOM0.04%$117,0001.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$958M663May 4, 202613F-HRchanges · EDGAR ↗
Q4 2025$961M712Feb 5, 202613F-HRchanges · EDGAR ↗
Q3 2025$936M662Nov 6, 202513F-HRchanges · EDGAR ↗
Q2 2025$872M647Aug 4, 202513F-HRchanges · EDGAR ↗
Q1 2025$783M700Apr 22, 202513F-HRchanges · EDGAR ↗
Q4 2024$749M675Jan 30, 202513F-HRchanges · EDGAR ↗
Q3 2024$737M580Oct 16, 202413F-HRchanges · EDGAR ↗
Q2 2024$692M585Jul 18, 202413F-HRchanges · EDGAR ↗
Q1 2024$669M608Apr 25, 202413F-HRchanges · EDGAR ↗
Q4 2023$544M524Jan 29, 202413F-HRchanges · EDGAR ↗
Q3 2023$463M518Oct 24, 202313F-HRchanges · EDGAR ↗
Q2 2023$476M572Aug 9, 202313F-HRchanges · EDGAR ↗
Q1 2023$434M543May 2, 202313F-HRchanges · EDGAR ↗
Q4 2022$411M543Jan 27, 202313F-HRchanges · EDGAR ↗
Q3 2022$375M665Oct 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$394M557Aug 12, 202213F-HRchanges · EDGAR ↗
Q1 2022$488M555May 3, 202213F-HRchanges · EDGAR ↗
Q4 2021$488M548Feb 8, 202213F-HRchanges · EDGAR ↗
Q3 2021$411M511Nov 17, 2021RESTATEMENTchanges · EDGAR ↗
Q2 2021$406M508Jul 29, 202113F-HRchanges · EDGAR ↗
Q1 2021$383M531May 10, 202113F-HRchanges · EDGAR ↗
Q4 2020$353M476Feb 9, 202113F-HRchanges · EDGAR ↗
Q3 2020$311M457Nov 12, 202013F-HRchanges · EDGAR ↗
Q2 2020$286M464Aug 6, 202013F-HRchanges · EDGAR ↗
Q1 2020$296M591May 11, 202013F-HRchanges · EDGAR ↗
Q4 2019$399M472Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.