Managers / Q4 2024 · view latest →
HF Advisory Group, LLC
CIK 0001963169 · 166 DEFENSE HWY, SUITE 102, ANNAPOLIS, MD, 21401 · 410-571-1415
Summary
Hf Advisory Group, LLC reported $218M in U.S.-listed holdings across 159 positions for Q4 2024.
Its largest position, Ishares Tr, represents 2.8% of the portfolio.
Compared with Q3 2024, the fund opened 1 new position and exited 6.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 58.4% · $127M
- ETP · 32.1% · $70M
- ADR · 5.8% · $13M
- Other · 1.9% · $4M
- REIT · 1.2% · $3M
- Other · 0.6% · $1M
Quarter-over-Quarter Changes full breakdown →
vs Q3 2024 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| UPSUNITED PARCEL SERVICE INC | NEW | +10.3K | 10.3K | +$1M | $1M |
| PEPPEPSICO INC | ADDED | +10.0K | 12.3K | +$1M | $2M |
| FISFIDELITY NATL INFORMATION SV | SOLD OUT | −13.9K | 0 | −$1M | $0 |
| CHVCHEVRON CORP NEW | SOLD OUT | −4.3K | 0 | −$639,377 | $0 |
| INTCINTEL CORP | SOLD OUT | −16.4K | 0 | −$384,554 | $0 |
| ISHARES TR | SOLD OUT | −988 | 0 | −$227,764 | $0 |
| ISHARES TR | SOLD OUT | −2.4K | 0 | −$225,192 | $0 |
| VANGUARD WHITEHALL FDS | SOLD OUT | −1.7K | 0 | −$212,995 | $0 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q4 2024
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | SPDR SER TR | SSGA US LRG ETF · PORTFOLIO S&P500 · PORTFLI HIGH YLD · BBG CONV SEC ETF · RUSSELL LOW VOL | 6.78% | $15M | 241.8K |
| 2 | ISHARES TR | CORE DIV GRWTH · FALN ANGLS USD · ESG AWR MSCI USA | 6.03% | $13M | 285.1K |
| 3 | GOOGALPHABET INChistory → | CAP STK CL C | 2.49% | $5M | 28.4K |
| 4 | MSFTMICROSOFT CORPhistory → | COM | 2.33% | $5M | 12.0K |
| 5 | VANGUARD WORLD FD | MEGA CAP INDEX · INF TECH ETF | 2.26% | $5M | 17.1K |
| 6 | AMZNAMAZON COM INChistory → | COM | 2.11% | $5M | 21.0K |
| 7 | METAMETA PLATFORMS INChistory → | CL A | 1.96% | $4M | 7.3K |
| 8 | BKNGBOOKING HOLDINGS INChistory → | COM | 1.92% | $4M | 842 |
| 9 | BRK/BBERKSHIRE HATHAWAY INC DELhistory → | CL B NEW | 1.85% | $4M | 8.9K |
| 10 | VVISA INChistory → | COM CL A | 1.63% | $4M | 11.2K |
| 11 | JPMJPMORGAN CHASE & CO.history → | COM | 1.51% | $3M | 13.7K |
| 12 | DOUBLELINE ETF TRUST | SHILLER CAPE U S | 1.50% | $3M | 108.7K |
| 13 | AAPLAPPLE INChistory → | COM | 1.38% | $3M | 12.0K |
| 14 | NDQINVESCO QQQ TRhistory → | UNIT SER 1 | 1.35% | $3M | 5.8K |
| 15 | BACVERIZON COMMUNICATIONS INChistory → | COM | 1.34% | $3M | 73.1K |
| 16 | TSMTAIWAN SEMICONDUCTOR MFG LTDhistory → | SPONSORED ADS | 1.33% | $3M | 14.6K |
| 17 | SCHWSCHWAB CHARLES CORPhistory → | COM | 1.29% | $3M | 37.9K |
| 18 | WFCWELLS FARGO CO NEWhistory → | COM | 1.23% | $3M | 37.9K |
| 19 | PAGPEURPLAINS GP HLDGS L Phistory → | LTD PARTNR INT A | 1.17% | $3M | 138.1K |
| 20 | ORCLORACLE CORPhistory → | COM | 1.16% | $3M | 15.1K |
| 21 | TRPTC ENERGY CORPhistory → | COM | 1.12% | $2M | 52.3K |
| 22 | KVUEKENVUE INChistory → | COM | 1.12% | $2M | 113.7K |
| 23 | PFEPFIZER INChistory → | COM | 1.11% | $2M | 91.4K |
| 24 | KMXCARMAX INChistory → | COM | 1.08% | $2M | 28.8K |
| 25 | NVDANVIDIA CORPORATIONhistory → | COM | 1.01% | $2M | 16.4K |
| 26 | TSLATESLA INC | COM | 0.97% | $2M | 5.2K |
| 27 | CRMSALESFORCE INC | COM | 0.97% | $2M | 6.3K |
| 28 | EXMOCEXXON MOBIL CORP | COM | 0.96% | $2M | 19.4K |
| 29 | TAT&T INC | COM | 0.94% | $2M | 89.6K |
| 30 | MAMASTERCARD INCORPORATED | CL A | 0.90% | $2M | 3.7K |
| 31 | IQVIQVIA HLDGS INC | COM | 0.89% | $2M | 9.9K |
| 32 | WISDOMTREE TR | US MIDCAP DIVID | 0.87% | $2M | 37.2K |
| 33 | PEPPEPSICO INC | COM | 0.86% | $2M | 12.3K |
| 34 | ELVELEVANCE HEALTH INC | COM | 0.86% | $2M | 5.1K |
| 35 | SHELSHELL PLC | SPON ADS | 0.85% | $2M | 29.6K |
| 36 | SOSOUTHERN CO | COM | 0.84% | $2M | 22.2K |
| 37 | 4I1PHILIP MORRIS INTL INC | COM | 0.83% | $2M | 15.0K |
| 38 | RTXRTX CORPORATION | COM | 0.78% | $2M | 14.7K |
| 39 | NINISOURCE INC | COM | 0.77% | $2M | 45.5K |
| 40 | COPCONOCOPHILLIPS | COM | 0.74% | $2M | 16.3K |
| 41 | TXNTEXAS INSTRS INC | COM | 0.74% | $2M | 8.5K |
| 42 | KRCKILROY RLTY CORP | COM | 0.73% | $2M | 39.0K |
| 43 | TFCTRUIST FINL CORP | COM | 0.70% | $2M | 35.1K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q2 2026 | $323M | 168 | Jul 9, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q1 2026 | $293M | 166 | Apr 21, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $287M | 168 | Jan 23, 2026 | RESTATEMENT | changes · EDGAR ↗ |
| Q3 2025 | $272M | 166 | Oct 6, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $253M | 164 | Jul 10, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $229M | 160 | Apr 10, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $218M | 159 | Jan 15, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $215M | 164 | Oct 30, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $193M | 164 | Jul 18, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $179M | 155 | Apr 22, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $157M | 151 | Jan 31, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $135M | 148 | Oct 31, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $127M | 135 | Jul 20, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $113M | 134 | Apr 19, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $99M | 131 | Feb 7, 2023 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.