SEC 13F Intelligence

Managers / Q1 2020

Willingdon Wealth Management

CIK 0001577773 · 13801 REESE BLVD, STE 155, HUNTERSVILLE, NC, 28078 · 704-659-7810

Reported Value
$397M
Q1 2020
Positions
307
Filings on Record
5
2019–present window
Filed
Apr 21, 2020
original filing

Summary

Willingdon Wealth Management reported $397M in U.S.-listed holdings across 307 positions for Q1 2020.

Its largest position, PFF, represents 11.0% of the portfolio.

Compared with Q4 2019, the fund opened 17 new positions and exited 100.

Portfolio Metrics

Turnover
+12.8%
vs prior filed quarter
Top-10 Concentration
+42.1%
share of reported value
Largest Position
+11.0%
Ishares Tr
New / Exited
17 / 100
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’19: $407MQ1 ’19Q2 ’19: $431MQ2 ’19Q3 ’19: $455MQ3 ’19Q4 ’19: $486MQ4 ’19Q1 ’20: $397MQ1 ’20filingsflow.com

Portfolio Composition

By security type
Common Stock: 71.2%ETP: 20.9%REIT: 5.3%ADR: 2.0%Other: 0.6%Other: 0.0%
  • Common Stock · 71.2% · $283M
  • ETP · 20.9% · $83M
  • REIT · 5.3% · $21M
  • ADR · 2.0% · $8M
  • Other · 0.6% · $2M
  • Other · 0.0% · $11,000

Quarter-over-Quarter Changes full breakdown →

vs Q4 2019 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
IEFISHARES TRNEW+46.5K46.5K+$6M$6M
SHVISHARES TRNEW+50.0K50.0K+$6M$6M
TTTRANE TECHNOLOGIES PLCNEW+5.6K5.6K+$461,000$461,000
VOOVANGUARD INDEX FDSNEW+896896+$212,000$212,000
IESCIES HLDGS INCNEW+11.7K11.7K+$207,000$207,000
DIASPDR DOW JONES INDL AVRG ETFNEW+903903+$198,000$198,000
IRINGERSOLL RAND INCNEW+4.9K4.9K+$122,000$122,000
WECWEC ENERGY GROUP INCNEW+1.0K1.0K+$92,000$92,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2020

262 positions (from 300 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1PFFISHARES TRPFD AND INCM SEC · CORE S&P500 ETF · IBOXX INV CP ETF · BARCLAYS 7 10 YR · SHORT TREAS BD · CORE DIV GRWTH · CORE US AGGBD ET · SELECT DIVID ETF · EXPONENTIAL TECH · US AER DEF ETF · PHLX SEMICND ETF · IBOXX HI YD ETF · RUS 1000 VAL ETF · JPMORGAN USD EMG · MSCI EAFE ETF · CORE S&P MCP ETF · CORE S&P SCP ETF · RUS 2000 VAL ETF · CORE TOTAL USD · U.S. MED DVC ETF · CORE MSCI EAFE11.04%$44M634.0K
2MSFTMICROSOFT CORPhistory →COM7.22%$29M181.8K
3GLDSPDR GOLD TRUSThistory →GOLD SHS4.68%$19M125.4K
4AAPLAPPLE INChistory →COM4.43%$18M69.1K
5PSAPUBLIC STORAGEhistory →COM3.40%$13M67.9K
6RSGREPUBLIC SVCS INChistory →COM2.50%$10M132.2K
7WMWASTE MGMT INC DELhistory →COM2.43%$10M104.3K
8ORCLORACLE CORPhistory →COM2.28%$9M187.0K
9GOOGALPHABET INCCAP STK CL C · CAP STK CL A2.08%$8M7.1K
10VZVERIZON COMMUNICATIONS INChistory →COM2.06%$8M152.4K
11AMZNAMAZON COM INChistory →COM2.05%$8M4.2K
12BRK/BBERKSHIRE HATHAWAY INC DELhistory →CL B NEW1.94%$8M42.2K
13SPYSPDR S&P 500 ETF TRhistory →TR UNIT1.84%$7M28.3K
14CHTRCHARTER COMMUNICATIONS INC Nhistory →CL A1.78%$7M16.2K
15COSTCOSTCO WHSL CORP NEWhistory →COM1.76%$7M24.5K
16FDXFEDEX CORPhistory →COM1.61%$6M52.8K
17HDHOME DEPOT INChistory →COM1.59%$6M33.8K
18CCICROWN CASTLE INTL CORP NEWhistory →COM1.58%$6M43.4K
19PFEPFIZER INChistory →COM1.50%$6M182.5K
20SPGIS&P GLOBAL INChistory →COM1.44%$6M23.3K
21URIUNITED RENTALS INChistory →COM1.41%$6M54.3K
22BDXBECTON DICKINSON & COhistory →COM1.39%$6M24.1K
23EXPDEXPEDITORS INTL WASH INChistory →COM1.39%$6M82.6K
24VVISA INChistory →COM CL A1.22%$5M30.1K
25ABBVABBVIE INChistory →COM1.21%$5M63.1K
26NVONOVO-NORDISK A Shistory →ADR1.20%$5M79.2K
27NEARISHARES U S ETF TRhistory →SHT MAT BD ETF1.08%$4M88.3K
28KOCOCA COLA COhistory →COM1.06%$4M95.1K
29DGDOLLAR GEN CORP NEWhistory →COM1.06%$4M27.8K
30STZCONSTELLATION BRANDS INChistory →CL A1.01%$4M28.1K
31SUSUNCOR ENERGY INC NEWhistory →COM1.00%$4M251.8K
32IBMINTERNATIONAL BUSINESS MACHShistory →COM1.00%$4M35.8K
33JNJJOHNSON & JOHNSONCOM1.00%$4M30.3K
34SCHWSCHWAB CHARLES CORPCOM0.99%$4M116.7K
35UNHUNITEDHEALTH GROUP INCCOM0.90%$4M14.3K
36METAFACEBOOK INCCL A0.90%$4M21.4K
37RAYTHEON COCOM NEW0.84%$3M25.5K
38ULTAULTA BEAUTY INCCOM0.83%$3M18.7K
39QQQINVESCO QQQ TRUNIT SER 10.74%$3M15.4K
40CSCOCISCO SYS INCCOM0.72%$3M72.8K
41PEPPEPSICO INCCOM0.71%$3M23.5K
42TAT&T INCCOM0.71%$3M96.6K
43CVXCHEVRON CORP NEWCOM0.67%$3M36.8K
44GISGENERAL MLS INCCOM0.67%$3M50.5K
45CNQCANADIAN NAT RES LTDCOM0.66%$3M192.6K
46FDLOFIDELITY COVINGTON TRLOW VOLITY ETF · MSCI FINLS IDX · MSCI INFO TECH I0.62%$2M79.4K
47AMGNAMGEN INCCOM0.60%$2M11.8K
48MMM3M COCOM0.57%$2M16.5K
49BCEBCE INCCOM NEW0.55%$2M53.6K
50LOWLOWES COS INCCOM0.53%$2M24.4K
51DDOMINION ENERGY INCCOM0.53%$2M28.9K
52SHWSHERWIN WILLIAMS COCOM0.52%$2M4.5K
53INTCINTEL CORPCOM0.46%$2M33.6K
54MRSHMARSH & MCLENNAN COS INCCOM0.45%$2M20.8K
55DEODIAGEO P L CSPON ADR NEW0.44%$2M13.8K
56UPSUNITED PARCEL SERVICE INCCL B0.43%$2M18.3K
57ZZILLOW GROUP INCCL C CAP STK · CL A0.42%$2M45.9K
58TUTELUS CORPORATIONCOM0.41%$2M102.4K
59DGXQUEST DIAGNOSTICS INCCOM0.38%$1M18.6K
60XLUSELECT SECTOR SPDR TRSBI INT-UTILS · SBI CONS DISCR · TECHNOLOGY · SBI INT-FINL0.38%$1M26.7K
61MOALTRIA GROUP INCCOM0.38%$1M38.6K
62GLPIGAMING & LEISURE PPTYS INCCOM0.35%$1M50.8K
63LABORATORY CORP AMER HLDGSCOM NEW0.35%$1M11.0K
64CVSCVS HEALTH CORPCOM0.35%$1M23.1K
65LMTLOCKHEED MARTIN CORPCOM0.32%$1M3.8K
66CCEPCOCA COLA EUROPEAN PARTNERSSHS0.31%$1M32.3K
67DHRDANAHER CORPORATIONCOM0.30%$1M8.7K
68BUDANHEUSER BUSCH INBEV SA/NVSPONSORED ADR0.30%$1M27.3K
69MCDMCDONALDS CORPCOM0.30%$1M7.2K
70BIIBBIOGEN INCCOM0.29%$1M3.7K
71RDFNREDFIN CORPCOM0.27%$1M69.0K
72EMREMERSON ELEC COCOM0.23%$933,00019.6K
73MAMASTERCARD INCCL A0.22%$863,0003.6K
74AEPAMERICAN ELEC PWR CO INCCOM0.22%$859,00010.7K
75ACNACCENTURE PLC IRELANDSHS CLASS A0.20%$795,0004.9K
76DUKDUKE ENERGY CORP NEWCOM NEW0.18%$711,0008.8K
77AFLAFLAC INCCOM0.16%$641,00018.7K
78TFCTRUIST FINL CORPCOM0.15%$615,00019.9K
79BMYBRISTOL-MYERS SQUIBB COCOM0.15%$581,00010.4K
80BACBK OF AMERICA CORPCOM0.12%$475,00022.4K
81TTTRANE TECHNOLOGIES PLCSHS0.12%$461,0005.6K
82SKYYFIRST TR EXCHANGE TRADED FDCLOUD COMPUTING · DJ INTERNT IDX0.12%$459,0006.2K
83ETF MANAGERS TRPRIME CYBR SCRTY · PRIME MOBILE PAY · AI POWERED EQT0.11%$440,00012.1K
84LIBERTY GLOBAL PLCSHS CL C0.11%$418,00026.6K
85ABTABBOTT LABSCOM0.10%$416,0005.3K
86DISDISNEY WALT COCOM DISNEY0.09%$353,0003.7K
87PGRPROGRESSIVE CORP OHIOCOM0.09%$343,0004.6K
88PMPHILIP MORRIS INTL INCCOM0.09%$338,0004.6K
89DDDUPONT DE NEMOURS INCCOM0.08%$312,0009.1K
90MRKMERCK & CO. INCCOM0.08%$302,0003.9K
91ECLECOLAB INCCOM0.07%$273,0001.8K
92FCNCAFIRST CTZNS BANCSHARES INC NCL A0.07%$266,000800
93CGWINVESCO EXCHANGE-TRADED FD TS&P GBL WATER · S&P500 PUR VAL · S&P500 LOW VOL0.07%$264,0007.8K
94DOWDOW INCCOM0.06%$257,0008.8K
95WPMWHEATON PRECIOUS METALS CORPCOM0.06%$249,0009.1K
96VOOVANGUARD INDEX FDSS&P 500 ETF SHS · REAL ESTATE ETF · TOTAL STK MKT0.06%$235,0001.2K
97EXMOCEXXON MOBIL CORPCOM0.06%$227,0006.0K
98BABOEING COCOM0.06%$226,0001.5K
99SBIOALPS ETF TRMED BREAKTHGH · ALERIAN MLP0.05%$218,0007.0K
100LLYLILLY ELI & COCOM0.05%$215,0001.5K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2020$397M307Apr 21, 202013F-HRchanges · EDGAR ↗
Q4 2019$486M386Feb 10, 202013F-HRchanges · EDGAR ↗
Q3 2019$455M554Nov 1, 201913F-HRchanges · EDGAR ↗
Q2 2019$431M317Aug 1, 201913F-HRchanges · EDGAR ↗
Q1 2019$407M372May 9, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.