SEC 13F Intelligence

Managers / Q4 2018 · view latest →

High Falls Advisors, Inc

CIK 0001569139 · 180 SOUTH CLINTON AVE, SUITE 300, ROCHESTER, NY, 14604 · 585-935-5300

Reported Value
$259M
Q4 2018
Positions
77
Filings on Record
29
2019–present window
Filed
Feb 15, 2019
original filing

Summary

High Falls Advisors, Inc reported $259M in U.S.-listed holdings across 77 positions for Q4 2018.

Its largest position, Ishares Tr, represents 14.5% of the portfolio.

Portfolio Metrics

Top-10 Concentration
+74.5%
share of reported value
Largest Position
+14.5%
Ishares Tr

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $259MQ4 ’18Q1 ’19: $292MQ2 ’19: $308MQ3 ’19: $323MQ4 ’19: $356MQ4 ’19Q1 ’20: $251MQ2 ’20: $268MQ1 ’21: $348MQ2 ’21: $372MQ2 ’21Q3 ’21: $368MQ4 ’21: $392MQ1 ’22: $373MQ2 ’22: $322MQ2 ’22Q3 ’22: $305MQ4 ’22: $321MQ1 ’23: $336MQ2 ’23: $351MQ2 ’23Q3 ’23: $333MQ4 ’23: $374MQ1 ’24: $397MQ2 ’24: $412MQ2 ’24Q3 ’24: $437MQ4 ’24: $431MQ1 ’25: $426MQ2 ’25: $452MQ2 ’25Q3 ’25: $486MQ4 ’25: $494Mfilingsflow.com

Portfolio Composition

By security type
ETP: 93.2%Common Stock: 6.5%REIT: 0.2%Other: 0.0%Closed-End Fund: 0.0%
  • ETP · 93.2% · $241M
  • Common Stock · 6.5% · $17M
  • REIT · 0.2% · $396,000
  • Other · 0.0% · $124,000
  • Closed-End Fund · 0.0% · $102,000

Quarter-over-Quarter Changes full breakdown →

IssuerMoveShare ΔShares nowValue ΔValue now
ISHARES TRNEW+746.9K746.9K+$38M$38M
ISHARES TRNEW+380.7K380.7K+$32M$32M
SPDR S&P 500 ETF TRNEW+76.0K76.0K+$19M$19M
ISHARES TRNEW+343.0K343.0K+$18M$18M
ISHARES TRNEW+218.9K218.9K+$18M$18M
ISHARES TRNEW+190.7K190.7K+$17M$17M
INVESCO EXCHANGE TRADED FD TNEW+174.9K174.9K+$16M$16M
ISHARES TRNEW+118.4K118.4K+$13M$13M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2018

30 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ISHARES TRFLTG RATE NT ETF · 1 3 YR TREAS BD · MIN VOL USA ETF · IBOXX HI YD ETF · SELECT DIVID ETF · CORE US AGGBD ET · MBS ETF · U.S. REAL ES ETF · CORE S&P SCP ETF · CORE MSCI EAFE · IBOXX INV CP ETF · CORE S&P MCP ETF · S&P US PFD STK · BARCLAYS 7 10 YR · TIPS BD ETF · EXPND TEC SC ETF · RUS 2000 GRW ETF69.58%$180M2.58M
2SPDR S&P 500 ETF TRTR UNIT7.33%$19M76.0K
3INVESCO EXCHANGE TRADED FD TS&P500 EQL WGT · INTL DIVI ACHI · ZACKS MULT AST6.68%$17M255.0K
4ISHARES INCMIN VOL GBL ETF4.44%$11M141.3K
5XLUSELECT SECTOR SPDR TRSBI INT-UTILS · SBI HEALTHCARE · SBI CONS STPLS1.08%$3M46.8K
6AAPLAPPLE INCCOM0.73%$2M11.9K
7SPDR SERIES TRUSTS&P DIVID ETF0.71%$2M20.4K
8NDQINVESCO QQQ TRUNIT SER 10.59%$2M9.9K
9MDYSPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP0.54%$1M4.7K
10EXMOCEXXON MOBIL CORPCOM0.48%$1M18.2K
11IBMINTERNATIONAL BUSINESS MACHSCOM0.45%$1M10.3K
12SPDR DOW JONES INDL AVRG ETFUT SER 10.37%$964,0004.1K
13JPMJPMORGAN CHASE & COCOM0.35%$915,0009.4K
14MCDMCDONALDS CORPCOM0.33%$858,0004.8K
15JNJJOHNSON & JOHNSONCOM0.33%$846,0006.6K
16MSFTMICROSOFT CORPCOM0.31%$795,0007.8K
17BRK/BBERKSHIRE HATHAWAY INC DELCL B NEW0.30%$778,0003.8K
18PAYXPAYCHEX INCCOM0.29%$760,00011.7K
19INVESCO DB US DLR INDEX TRBULLISH FD0.28%$727,00028.6K
20FIRST TR MORNINGSTAR DIV LEASHS0.27%$688,00025.3K
21BABOEING COCOM0.27%$687,0002.1K
22VANGUARD SCOTTSDALE FDSSHRT TRM CORP BD0.26%$678,0008.7K
23INVESCO EXCHNG TRADED FD TRS&P500 LOW VOL0.26%$668,00014.3K
24VVISA INCCOM CL A0.25%$660,0005.0K
25AMGNAMGEN INCCOM0.22%$571,0002.9K
26KOCOCA COLA COCOM0.20%$530,00011.2K
27PGPROCTER AND GAMBLE COCOM0.17%$432,0004.7K
28PFEPFIZER INCCOM0.16%$415,0009.5K
29BACVERIZON COMMUNICATIONS INCCOM0.14%$359,0006.4K
30CHVCHEVRON CORP NEWCOM0.13%$344,0003.2K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q4 2025$494M144Feb 18, 202613F-HRchanges · EDGAR ↗
Q3 2025$486M146Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$452M142Aug 15, 202513F-HRchanges · EDGAR ↗
Q1 2025$426M125May 13, 202513F-HRchanges · EDGAR ↗
Q4 2024$431M116Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$437M120Nov 15, 202413F-HRchanges · EDGAR ↗
Q2 2024$412M123Aug 15, 202413F-HRchanges · EDGAR ↗
Q1 2024$397M123May 16, 202413F-HRchanges · EDGAR ↗
Q4 2023$374M110Feb 15, 202413F-HRchanges · EDGAR ↗
Q3 2023$333M102Nov 15, 202313F-HRchanges · EDGAR ↗
Q2 2023$351M111Aug 15, 202313F-HRchanges · EDGAR ↗
Q1 2023$336M105May 15, 202313F-HRchanges · EDGAR ↗
Q4 2022$321M114Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$305M108Nov 14, 202213F-HRchanges · EDGAR ↗
Q2 2022$322M109Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$373M117May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$392M130Feb 15, 202213F-HRchanges · EDGAR ↗
Q3 2021$368M117Nov 15, 202113F-HRchanges · EDGAR ↗
Q2 2021$372M118Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$348M113May 14, 202113F-HRchanges · EDGAR ↗
Q4 2020Under review104Feb 16, 202113F-HRchanges · EDGAR ↗
Q3 2020Under review44Nov 16, 202013F-HRchanges · EDGAR ↗
Q2 2020$268M91Aug 13, 202013F-HRchanges · EDGAR ↗
Q1 2020$251M80May 15, 202013F-HRchanges · EDGAR ↗
Q4 2019$356M97Feb 14, 202013F-HRchanges · EDGAR ↗
Q3 2019$323M95Nov 21, 201913F-HRchanges · EDGAR ↗
Q2 2019$308M97Aug 15, 201913F-HRchanges · EDGAR ↗
Q1 2019$292M94May 16, 201913F-HRchanges · EDGAR ↗
Q4 2018$259M77Feb 15, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.