Managers / Q4 2025
High Falls Advisors, Inc
CIK 0001569139 · 180 SOUTH CLINTON AVE, SUITE 300, ROCHESTER, NY, 14604 · 585-935-5300
Summary
High Falls Advisors, Inc reported $494M in U.S.-listed holdings across 144 positions for Q4 2025.
Its largest position, Ishares Tr, represents 9.0% of the portfolio.
Compared with Q3 2025, the fund opened 7 new positions and exited 9.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- ETP · 91.2% · $450M
- Common Stock · 8.4% · $42M
- ADR · 0.4% · $2M
- Closed-End Fund · 0.0% · $245,477
Quarter-over-Quarter Changes full breakdown →
vs Q3 2025 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| ISHARES TR | NEW | +13.6K | 13.6K | +$1M | $1M |
| INVESCO EXCH TRADED FD TR II | NEW | +2.5K | 2.5K | +$294,720 | $294,720 |
| ISHARES TR | NEW | +10.2K | 10.2K | +$228,731 | $228,731 |
| J P MORGAN EXCHANGE TRADED F | NEW | +3.8K | 3.8K | +$219,921 | $219,921 |
| ISHARES TR | NEW | +1.5K | 1.5K | +$207,576 | $207,576 |
| VANECK ETF TRUST | NEW | +7.9K | 7.9K | +$203,436 | $203,436 |
| GEVGE VERNOVA INC | NEW | +307 | 307 | +$200,652 | $200,652 |
| ISHARES TR | ADDED | +6.5K | 9.4K | +$562,192 | $819,203 |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q4 2025
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | TLHISHARES TR | CORE UNIVRSL USD · CORE S&P500 ETF · S&P 500 VAL ETF · S&P 500 GRWT ETF · S&P 100 ETF · EAFE VALUE ETF · 10-20 YR TRS ETF · MSCI USA QLT FCT · MBS ETF · MSCI USA MMENTM · CORE INTL AGGR · NATIONAL MUN ETF · US AER DEF ETF · JPMORGAN USD EMG · ESG AWR MSCI USA · U.S. TECH ETF · US TREAS BD ETF · EAFE GRWTH ETF · RUS 1000 GRW ETF · SYSTEMATIC BD ET · MSCI INTL VLU FT · CORE 80/20 AGGRE · EUROPE ETF · SELECT DIVID ETF · MSCI USA MIN VOL · 20 YR TR BD ETF | 60.62% | $299M | 2.79M |
| 2 | BLACKROCK ETF TRUST | ISHARES US EQUIT · ISHARES US THEMA · ISHARES A I INNO | 12.23% | $60M | 1.29M |
| 3 | ISHARES INC | CORE MSCI EMKT | 5.53% | $27M | 406.2K |
| 4 | AAPLAPPLE INChistory → | COM | 3.01% | $15M | 54.7K |
| 5 | BLACKROCK ETF TRUST II | ISHARES FLEXIBLE · ISHARES HIGH YIE | 2.35% | $12M | 222.1K |
| 6 | IAU*ISHARES GOLD TRhistory → | ISHARES NEW | 2.02% | $10M | 122.9K |
| 7 | VANGUARD MUN BD FDS | TAX EXEMPT BD | 1.27% | $6M | 124.2K |
| 8 | NDQINVESCO QQQ TR | UNIT SER 1 | 0.82% | $4M | 6.6K |
| 9 | NVDANVIDIA CORPORATION | COM | 0.69% | $3M | 18.2K |
| 10 | MSFTMICROSOFT CORP | COM | 0.68% | $3M | 7.0K |
| 11 | CATCATERPILLAR INC | COM | 0.62% | $3M | 5.3K |
| 12 | SPDR S&P 500 ETF TR | TR UNIT | 0.60% | $3M | 4.4K |
| 13 | VVISA INC | COM CL A | 0.47% | $2M | 6.6K |
| 14 | JPMJPMORGAN CHASE & CO. | COM | 0.38% | $2M | 5.8K |
| 15 | SPDR SERIES TRUST | STATE STREET SPD | 0.30% | $1M | 10.5K |
| 16 | TSMTAIWAN SEMICONDUCTOR MFG LTD | SPONSORED ADS | 0.25% | $1M | 4.0K |
| 17 | MDYSPDR S&P MIDCAP 400 ETF TR | UTSER1 S&PDCRP | 0.23% | $1M | 1.9K |
| 18 | EXMOCEXXON MOBIL CORP | COM | 0.20% | $993,113 | 8.3K |
| 19 | AMZNAMAZON COM INC | COM | 0.20% | $972,335 | 4.2K |
| 20 | WMTWALMART INC | COM | 0.19% | $960,260 | 8.6K |
| 21 | AVGOBROADCOM INC | COM | 0.19% | $917,642 | 2.7K |
| 22 | MUMICRON TECHNOLOGY INC | COM | 0.18% | $897,983 | 3.1K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q4 2025 | $494M | 144 | Feb 18, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $486M | 146 | Nov 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $452M | 142 | Aug 15, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $426M | 125 | May 13, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $431M | 116 | Feb 14, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q3 2024 | $437M | 120 | Nov 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $412M | 123 | Aug 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $397M | 123 | May 16, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $374M | 110 | Feb 15, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $333M | 102 | Nov 15, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q2 2023 | $351M | 111 | Aug 15, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $336M | 105 | May 15, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $321M | 114 | Feb 14, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $305M | 108 | Nov 14, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $322M | 109 | Aug 15, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $373M | 117 | May 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q4 2021 | $392M | 130 | Feb 15, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q3 2021 | $368M | 117 | Nov 15, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $372M | 118 | Aug 16, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $348M | 113 | May 14, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | Under review | 104 | Feb 16, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | Under review | 44 | Nov 16, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $268M | 91 | Aug 13, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $251M | 80 | May 15, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $356M | 97 | Feb 14, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q3 2019 | $323M | 95 | Nov 21, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q2 2019 | $308M | 97 | Aug 15, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q1 2019 | $292M | 94 | May 16, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q4 2018 | $259M | 77 | Feb 15, 2019 | 13F-HR | changes · EDGAR ↗ |
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.