SEC 13F Intelligence

Managers / Q4 2020 · view latest →

Willis Investment Counsel

CIK 0001310929 · 710 GREEN STREET, GAINESVILLE, GA, 30501 · 770-718-0706

Reported Value
$1.5B
Q4 2020
Positions
106
Filings on Record
33
2019–present window
Filed
Feb 11, 2021
original filing

Summary

Willis Investment Counsel reported $1.5B in U.S.-listed holdings across 106 positions for Q4 2020.

Its largest position, JNJ, represents 3.5% of the portfolio.

Compared with Q3 2020, the fund opened 9 new positions and exited 9.

Portfolio Metrics

Turnover
+7.3%
vs prior filed quarter
Top-10 Concentration
+27.9%
share of reported value
Largest Position
+3.5%
Johnson And Johnson
New / Exited
9 / 9
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $1.3BQ4 ’18Q1 ’19: $1.5BQ2 ’19: $1.5BQ3 ’19: $1.5BQ4 ’19: $1.5BQ4 ’19Q1 ’20: $1.2BQ2 ’20: $1.3BQ3 ’20: $1.1BQ4 ’20: $1.5BQ4 ’20Q1 ’21: $1.6BQ2 ’21: $1.7BQ3 ’21: $1.8BQ4 ’21: $1.9BQ4 ’21Q1 ’22: $1.9BQ2 ’22: $1.6BQ3 ’22: $1.4BQ4 ’22: $1.6BQ4 ’22Q1 ’23: $1.6BQ2 ’23: $1.6BQ3 ’23: $1.3BQ4 ’23: $1.4BQ4 ’23Q1 ’24: $1.5BQ2 ’24: $1.4BQ3 ’24: $1.5BQ4 ’24: $1.5BQ4 ’24Q1 ’25: $1.5BQ2 ’25: $1.7BQ3 ’25: $1.8BQ4 ’25: $1.9BQ4 ’25Q1 ’26: $1.8Bfilingsflow.com

Portfolio Composition

By security type
Common Stock: 83.3%Other: 10.6%ADR: 4.4%REIT: 1.8%ETP: 0.0%Other: 0.0%
  • Common Stock · 83.3% · $1.2B
  • Other · 10.6% · $155M
  • ADR · 4.4% · $64M
  • REIT · 1.8% · $26M
  • ETP · 0.0% · $344,000
  • Other · 0.0% · $95,000

Quarter-over-Quarter Changes full breakdown →

vs Q3 2020 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
CLXClorox Co Del ComNEW+142.8K142.8K+$29M$29M
LLYEli Lilly & CoNEW+160.0K160.0K+$27M$27M
HDHome Depot IncNEW+92.6K92.6K+$25M$25M
Xcel Energy IncNEW+152.1K152.1K+$10M$10M
WMTWal-Mart Stores IncNEW+43.2K43.2K+$6M$6M
VLOValero Energy CorpNEW+65.3K65.3K+$4M$4M
Ampio Pharmaceuticals, IncNEW+1.21M1.21M+$2M$2M
ATKRAtkore International GroupNEW+16.6K16.6K+$682,000$682,000

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2020

50 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1JNJJohnson And Johnsonhistory →COM3.47%$51M322.2K
2Accenture PLCCOM3.18%$47M178.2K
3TXNTexas Instruments Inchistory →COM2.93%$43M261.0K
4Medtronic IncCOM2.80%$41M349.1K
5BACVerizon Communications Comhistory →COM2.79%$41M693.3K
6CSCOCisco Systems Inchistory →COM2.66%$39M868.2K
7PFEPfizer Inchistory →COM2.61%$38M1.04M
8PAYXPaychex Inchistory →COM2.60%$38M407.5K
9MMM3m Companyhistory →COM2.52%$37M211.1K
10INTCIntel Corphistory →COM2.40%$35M704.5K
11MSFTMicrosoft Corphistory →COM2.37%$35M155.9K
12KRKroger Cohistory →COM2.28%$33M1.05M
13LMTLockheed Martin Corphistory →COM2.10%$31M86.6K
14CHUBB LTDCOM2.06%$30M196.0K
15KMBKimberly Clark Corphistory →COM2.02%$30M219.1K
16AFLAflac Inchistory →COM2.00%$29M656.7K
17CLXClorox Co Del Comhistory →COM1.97%$29M142.8K
18MRKMerck & Company, Inchistory →COM1.96%$29M350.5K
19PGProcter & Gamble Cohistory →COM1.93%$28M203.2K
20LLYEli Lilly & Cohistory →COM1.85%$27M160.0K
21BHP Billiton LtdCOM1.80%$26M403.4K
22PEPPepsico Inchistory →COM1.78%$26M175.2K
23HRUSDHealthcare Realty TR REIThistory →COM1.76%$26M871.1K
24HDHome Depot Inchistory →COM1.68%$25M92.6K
25TAT&T Corphistory →COM1.61%$24M817.3K
26DGXQuest Diagnostics, Inc.history →COM1.57%$23M193.2K
27CATCaterpillar Inc Delhistory →COM1.43%$21M115.0K
28TROWPrice T Rowe Group Inchistory →COM1.42%$21M137.3K
29JPMJP Morgan Chase & Cohistory →COM1.36%$20M156.3K
30ALSAllstatehistory →COM1.35%$20M179.5K
31DYHTarget Corp Comhistory →COM1.20%$18M99.8K
32AEPAmerican Electric Power Cohistory →COM1.16%$17M203.9K
33TFCTruist Financial Corphistory →COM1.11%$16M339.9K
34GDGeneral Dynamics Corphistory →COM1.09%$16M107.4K
35SYYSysco Corporationhistory →COM1.05%$15M207.6K
36DUKDuke Energy Corp Newhistory →COM1.02%$15M163.7K
37GPCGenuine Parts Cohistory →COM1.01%$15M147.3K
38TRVTravelers Cos Inchistory →COM0.97%$14M100.6K
39RDS/AUSDRoyal Dutch Shellhistory →COM0.94%$14M391.8K
40SOSouthern Companyhistory →COM0.90%$13M213.1K
41Lab Corp Of AmerCOM0.89%$13M64.1K
42EXMOCExxon Mobil Corphistory →COM0.83%$12M295.7K
43DGDollar General Corphistory →COM0.82%$12M57.1K
44RGAReinsurance Group Americahistory →COM0.80%$12M101.1K
45AXPAmerican Expresshistory →COM0.80%$12M96.5K
46USBUs Bancorp (new)history →COM0.80%$12M250.2K
47JWNUSDNordstrom Inchistory →COM0.79%$12M371.7K
48GLGlobe Life Inchistory →COM0.79%$12M121.9K
49COPConocophillipshistory →COM0.76%$11M279.5K
50TSCOTractor Supply Cohistory →COM0.74%$11M77.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$1.8B123May 5, 202613F-HRchanges · EDGAR ↗
Q4 2025$1.9B130Jan 22, 202613F-HRchanges · EDGAR ↗
Q3 2025$1.8B127Nov 5, 202513F-HRchanges · EDGAR ↗
Q2 2025$1.7B118Aug 12, 202513F-HRchanges · EDGAR ↗
Q1 2025$1.5B117Apr 16, 202513F-HRchanges · EDGAR ↗
Q4 2024$1.5B116Jan 24, 202513F-HRchanges · EDGAR ↗
Q3 2024$1.5B113Oct 11, 202413F-HRchanges · EDGAR ↗
Q2 2024$1.4B107Jul 24, 202413F-HRchanges · EDGAR ↗
Q1 2024$1.5B107Apr 24, 202413F-HRchanges · EDGAR ↗
Q4 2023$1.4B113Jan 11, 202413F-HRchanges · EDGAR ↗
Q3 2023$1.3B110Oct 17, 202313F-HRchanges · EDGAR ↗
Q2 2023$1.6B111Jul 11, 202313F-HRchanges · EDGAR ↗
Q1 2023$1.6B111Apr 18, 202313F-HRchanges · EDGAR ↗
Q4 2022$1.6B113Jan 18, 202313F-HRchanges · EDGAR ↗
Q3 2022$1.4B111Oct 12, 202213F-HRchanges · EDGAR ↗
Q2 2022$1.6B115Aug 8, 202213F-HRchanges · EDGAR ↗
Q1 2022$1.9B116May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$1.9B109Feb 14, 202213F-HRchanges · EDGAR ↗
Q3 2021$1.8B110Nov 17, 202113F-HRchanges · EDGAR ↗
Q2 2021$1.7B114Aug 13, 202113F-HRchanges · EDGAR ↗
Q1 2021$1.6B116May 17, 202113F-HRchanges · EDGAR ↗
Q4 2020$1.5B106Feb 11, 202113F-HRchanges · EDGAR ↗
Q3 2020$1.1B106Nov 12, 202013F-HRchanges · EDGAR ↗
Q2 2020$1.3B108Aug 14, 202013F-HRchanges · EDGAR ↗
Q1 2020$1.2B109May 13, 202013F-HRchanges · EDGAR ↗
Q4 2019$1.5B96Feb 13, 202013F-HRchanges · EDGAR ↗
Q3 2019$1.5B101Nov 15, 201913F-HRchanges · EDGAR ↗
Q2 2019$1.5B106Aug 14, 201913F-HRchanges · EDGAR ↗
Q1 2019$1.5B117May 14, 201913F-HRchanges · EDGAR ↗
Q4 2018$1.3B120Feb 14, 201913F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.