SEC 13F Intelligence

Managers / Q4 2023 · view latest →

My Personal CFO, LLC

CIK 0001916366 · 1220 MAIN STREET, SUITE 400, VANCOUVER, WA, 98660 · 503-912-2090

Reported Value
$154M
Q4 2023
Positions
90
Filings on Record
20
2019–present window
Filed
Jan 23, 2024
original filing

Summary

My Personal Cfo, LLC reported $154M in U.S.-listed holdings across 90 positions for Q4 2023.

Its largest position, Vanguard Index Fds, represents 12.2% of the portfolio.

Compared with Q3 2023, the fund opened 10 new positions and exited 3.

Portfolio Metrics

Turnover
+1.5%
vs prior filed quarter
Top-10 Concentration
+51.5%
share of reported value
Largest Position
+12.2%
Vanguard Index Fds
New / Exited
10 / 3
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q1 ’22: $97MQ1 ’22Q2 ’22: $78MQ3 ’22: $66MQ4 ’22: $108MQ4 ’22Q1 ’23: $117MQ2 ’23: $127MQ3 ’23: $124MQ3 ’23Q4 ’23: $154MQ1 ’24: $174MQ2 ’24: $187MQ2 ’24Q3 ’24: $182MQ4 ’24: $195MQ1 ’25: $199MQ1 ’25Q2 ’25: $220MQ3 ’25: $258MQ4 ’25: $240MQ4 ’25Q1 ’26: $228Mfilingsflow.com

Portfolio Composition

By security type
ETP: 67.4%Common Stock: 32.5%Other: 0.0%
  • ETP · 67.4% · $104M
  • Common Stock · 32.5% · $50M
  • Other · 0.0% · $63,300

Quarter-over-Quarter Changes full breakdown →

vs Q3 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
METAMETA PLATFORMS INCNEW+2.7K2.7K+$965,957$965,957
SCHWAB STRATEGIC TRNEW+9.0K9.0K+$683,590$683,590
GOOGALPHABET INCNEW+3.0K3.0K+$426,842$426,842
SCHWAB STRATEGIC TRNEW+6.4K6.4K+$355,620$355,620
VANGUARD STAR FDSNEW+5.3K5.3K+$305,937$305,937
VANGUARD INDEX FDSNEW+1.4K1.4K+$301,701$301,701
DIMENSIONAL ETF TRUSTNEW+5.0K5.0K+$296,848$296,848
BACBANK AMERICA CORPNEW+7.0K7.0K+$237,306$237,306

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q4 2023

28 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1VANGUARD INDEX FDSTOTAL STK MKT · REAL ESTATE ETF · MID CAP ETF15.22%$23M116.9K
2INNOVATOR ETFS TRUS EQTY BUF DEC · US EQTY BUFR FEB · US EQT BUFR APR · INTRNL DEV JAN · US EQTY BUF NOV · GRWT100 PWR BF · US EQTY BUFR JAN · US EQTY BUFR JUL · US EQTY BUFR MAR · EMRGNG MKT JAN · US EQTY BUFR JUN · US EQTY BUF OCT · US EQTY PWR BUF13.12%$20M550.3K
3ISHARES TREAFE SML CP ETF · SELECT DIVID ETF · CORE S&P500 ETF · MSCI INTL QUALTY · US HLTHCARE ETF · CORE S&P TTL STK · ISHARES BIOTECH8.37%$13M148.2K
4OKTAOKTA INChistory →CL A7.08%$11M120.1K
5MSFTMICROSOFT CORPhistory →COM6.75%$10M27.6K
6STGWSTAGWELL INChistory →COM CL A5.76%$9M1.33M
7AMERICAN CENTY ETF TRUS EQT ETF4.62%$7M87.1K
8NDQINVESCO QQQ TRhistory →UNIT SER 13.99%$6M15.0K
9AAPLAPPLE INChistory →COM3.45%$5M27.5K
10DFAUDIMENSIONAL ETF TRUSTUS CORE EQT MKT · INTL CORE EQT MK3.31%$5M158.5K
11SPDR S&P 500 ETF TRTR UNIT2.65%$4M8.6K
12BRK/BBERKSHIRE HATHAWAY INC DELhistory →CL B NEW2.06%$3M8.9K
13VANGUARD WORLD FDESG US STK ETF1.54%$2M27.7K
14VANGUARD BD INDEX FDSTOTAL BND MRKT · SHORT TRM BOND1.46%$2M29.9K
15AMJEURJPMORGAN CHASE & COhistory →ALERIAN ML ETN1.31%$2M79.3K
16VANGUARD WHITEHALL FDSHIGH DIV YLD1.25%$2M17.2K
17VDEVANGUARD WORLD FDShistory →ENERGY ETF1.20%$2M15.7K
18SPDR SER TRPORTFOLIO S&P5001.09%$2M30.0K
19NKENIKE INCCL B0.85%$1M12.1K
20AMATAPPLIED MATLS INCCOM0.75%$1M7.1K
21UNHUNITEDHEALTH GROUP INCCOM0.67%$1M2.0K
22AMDADVANCED MICRO DEVICES INCCOM0.64%$988,9746.7K
23METAMETA PLATFORMS INCCL A0.63%$965,9572.7K
24VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF0.52%$791,75819.3K
25AMZNAMAZON COM INCCOM0.50%$762,2835.0K
26HDHOME DEPOT INCCOM0.48%$730,8742.1K
27JNJJOHNSON & JOHNSONCOM0.46%$713,1674.5K
28SCHWAB STRATEGIC TRUS DIVIDEND EQ0.45%$683,5909.0K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$228M88Apr 22, 202613F-HRchanges · EDGAR ↗
Q4 2025$240M93Jan 15, 202613F-HRchanges · EDGAR ↗
Q3 2025$258M94Oct 21, 202513F-HRchanges · EDGAR ↗
Q2 2025$220M92Jul 22, 202513F-HRchanges · EDGAR ↗
Q1 2025$199M87Apr 24, 202513F-HRchanges · EDGAR ↗
Q4 2024$195M88Jan 24, 202513F-HRchanges · EDGAR ↗
Q3 2024$182M88Oct 21, 202413F-HRchanges · EDGAR ↗
Q2 2024$187M101Jul 26, 202413F-HRchanges · EDGAR ↗
Q1 2024$174M97Apr 24, 202413F-HRchanges · EDGAR ↗
Q4 2023$154M90Jan 23, 202413F-HRchanges · EDGAR ↗
Q3 2023$124M83Nov 6, 202313F-HRchanges · EDGAR ↗
Q2 2023$127M82Jul 13, 202313F-HRchanges · EDGAR ↗
Q1 2023$117M75Apr 21, 202313F-HRchanges · EDGAR ↗
Q4 2022$108M895Jan 11, 202313F-HRchanges · EDGAR ↗
Q3 2022$66M59Oct 20, 2022RESTATEMENTchanges · EDGAR ↗
Q2 2022$78M56Aug 3, 2022RESTATEMENTchanges · EDGAR ↗
Q1 2022$97M56May 12, 202213F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.