Managers / Q3 2025 · view latest →
M Holdings Securities, Inc.
CIK 0001569638 · 1125 NW COUCH STREET, PORTLAND, OR, 97209 · 5034147264
Summary
M Holdings Securities, Inc. reported $473M in U.S.-listed holdings across 87 positions for Q3 2025.
The portfolio is heavily concentrated: AAPL alone accounts for 21.2% of reported value.
Compared with Q2 2025, the fund opened 45 new positions and exited 115.
Portfolio Metrics
Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.
Reported Value by Quarter
Portfolio Composition
- Common Stock · 45.6% · $216M
- ETP · 44.0% · $208M
- REIT · 9.1% · $43M
- Other · 1.1% · $5M
- MLP · 0.1% · $553,000
- Other · 0.1% · $503,000
Quarter-over-Quarter Changes full breakdown →
vs Q2 2025 (amended baseline)
| Issuer | Move | Share Δ | Shares now | Value Δ | Value now |
|---|---|---|---|---|---|
| AAPLAPPLEINC | NEW | +393.5K | 393.5K | +$100M | $100M |
| NHCNATIONALHEALTHCARECORP | NEW | +463.2K | 463.2K | +$56M | $56M |
| IVVISHARESTR | NEW | +80.3K | 80.3K | +$54M | $54M |
| QQQINVESCOQQQTR | NEW | +19.2K | 19.2K | +$12M | $12M |
| PGPROCTERANDGAMBLECO | NEW | +72.7K | 72.7K | +$11M | $11M |
| VTIVANGUARDINDEXFDS | NEW | +28.6K | 28.6K | +$9M | $9M |
| AMZNAMAZONCOMINC | NEW | +33.8K | 33.8K | +$7M | $7M |
| MSFTMICROSOFTCORP | NEW | +13.6K | 13.6K | +$7M | $7M |
Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.
Holdings — Q3 2025
| # | Issuer | Class | % Portfolio | Value ↓ | Shares |
|---|---|---|---|---|---|
| 1 | AAPLAPPLEINChistory → | COM | 21.18% | $100M | 393.5K |
| 2 | DFAXDIMENSIONALETFTRUST | WORLDEXUSCORE · USCOREEQUITY2 · USCOREEQTMKT · USTARGETEDVLU · USLARGECAPVEC · USHIGHPROFITAB · INTLHIGHPROFIT · USLARGECAPVAL · USCOREEQUITY1 · EMERGINGMKTSCO · USREALESTATEE · EMERGINGMKTSHI · USMKTWIDEVALUE · EMGRCREEQTMNG · INTLCOREEQTMK | 12.66% | $60M | 1.52M |
| 3 | IVVISHARESTR | CORES&P500ETF · COREMSCIEAFE · 7-10YRTRSYBD · NATIONALMUNETF · EAFEVALUEETF | 12.61% | $60M | 146.3K |
| 4 | NHCNATIONALHEALTHCARECORPhistory → | COM | 11.90% | $56M | 463.2K |
| 5 | NHINATIONALHEALTHINVSINChistory → | COM | 8.68% | $41M | 516.8K |
| 6 | VTIVANGUARDINDEXFDS | TOTALSTKMKT · VALUEETF · REALESTATEETF | 3.55% | $17M | 80.2K |
| 7 | QQQINVESCOQQQTRhistory → | UNITSER1 | 2.43% | $12M | 19.2K |
| 8 | PGPROCTERANDGAMBLECOhistory → | COM | 2.36% | $11M | 72.7K |
| 9 | SPYSPDRS&P500ETFTRhistory → | TRUNIT | 2.26% | $11M | 16.1K |
| 10 | AMZNAMAZONCOMINChistory → | COM | 1.57% | $7M | 33.8K |
| 11 | MSFTMICROSOFTCORPhistory → | COM | 1.49% | $7M | 13.6K |
| 12 | VIGVANGUARDSPECIALIZEDFUNDShistory → | DIVAPPETF | 1.35% | $6M | 29.6K |
| 13 | BRK/BBERKSHIREHATHAWAYINCDELhistory → | CLBNEW | 1.26% | $6M | 11.8K |
| 14 | VEUVANGUARDINTLEQUITYINDEXF | ALLWRLDEXUS · FTSESMCAPETF · TTWRLDSTETF | 1.19% | $6M | 56.7K |
| 15 | VYMVANGUARDWHITEHALLFDS | HIGHDIVYLD · INTLHIGHETF | 1.09% | $5M | 41.5K |
| 16 | PINNACLEFINLPARTNERSINC | COM | 1.07% | $5M | 54.2K |
| 17 | SPSBSPDRSERIESTRUST | PORTFOLIOSHORT · PORTFOLIOS&P500 · PORTFOLIOS&P400 · PORTFOLIOS&P600 | 1.04% | $5M | 107.1K |
| 18 | ACWVISHARESINC | MSCIGBLMINVOL | 0.96% | $5M | 37.7K |
| 19 | RSPINVESCOEXCHANGETRADEDFDT | S&P500EQLWGT · S&P500QUALITY | 0.79% | $4M | 29.9K |
| 20 | EASERIESTRUST | ALPHAARCHITECT | 0.76% | $4M | 66.5K |
| 21 | IBMINTERNATIONALBUSINESSMACHS | COM | 0.74% | $4M | 12.5K |
| 22 | BACBANKAMERICACORP | COM | 0.71% | $3M | 65.1K |
| 23 | JNJJOHNSON&JOHNSON | COM | 0.63% | $3M | 15.9K |
| 24 | WMTWALMARTINC | COM | 0.52% | $2M | 23.8K |
| 25 | CINFCINCINNATIFINLCORP | COM | 0.51% | $2M | 15.3K |
| 26 | SMBVANECKETFTRUST | VANECKSHRTMUNI · FALLENANGELHG | 0.50% | $2M | 125.0K |
| 27 | DUKDUKEENERGYCORPNEW | COMNEW | 0.46% | $2M | 17.4K |
| 28 | VEAVANGUARDTAX-MANAGEDFDS | VANFTSEDEVMKT | 0.44% | $2M | 34.7K |
| 29 | AFGAMERICANFINLGROUPINCOHIO | COM | 0.43% | $2M | 13.9K |
| 30 | IAUISHARESGOLDTR | ISHARESNEW | 0.37% | $2M | 24.4K |
| 31 | KOCOCACOLACO | COM | 0.35% | $2M | 24.8K |
| 32 | VCITVANGUARDSCOTTSDALEFDS | INT-TERMCORP | 0.33% | $2M | 18.7K |
| 33 | DBEINVESCODBMULTI-SECTORCOMM | ENERGYFD · AGRICULTUREFD | 0.31% | $1M | 71.1K |
| 34 | EBAYEBAYINC. | COM | 0.31% | $1M | 16.2K |
| 35 | SOSOUTHERNCO | COM | 0.25% | $1M | 12.7K |
| 36 | BONDPIMCOETFTR | ACTIVEBDETF | 0.21% | $999,000 | 10.7K |
| 37 | OREALTYINCOMECORP | COM | 0.21% | $982,000 | 16.1K |
| 38 | FBKFBFINLCORP | COM | 0.21% | $975,000 | 17.5K |
| 39 | SCHZSCHWABSTRATEGICTR | USAGGREGATEB · INTLEQTYETF | 0.20% | $965,000 | 41.3K |
| 40 | CGUSCAPITALGROUPCOREEQUITYET | SHSCREATIONUNI | 0.20% | $960,000 | 24.3K |
| 41 | PIEINVESCOEXCHTRADEDFDTRII | DORSEYWRGTEMRG | 0.20% | $957,000 | 39.2K |
| 42 | NEMNEWMONTCORP | COM | 0.19% | $918,000 | 10.9K |
| 43 | CGGRCAPITALGROUPGROWTHETF | SHSCREATIONUNI | 0.14% | $663,000 | 15.1K |
| 44 | USBUSBANCORPDEL | COMNEW | 0.14% | $658,000 | 13.6K |
| 45 | PINSPINTERESTINC | CLA | 0.13% | $624,000 | 19.4K |
| 46 | XTENBONDBLOXXETFTRUST | BLOOMBERGTENYR | 0.12% | $569,000 | 12.2K |
| 47 | SWANAMPLIFYETFTR | BLACKSWANGRWT | 0.12% | $558,000 | 17.4K |
| 48 | EPDENTERPRISEPRODSPARTNERSL | COM | 0.12% | $553,000 | 17.7K |
| 49 | BNDXVANGUARDCHARLOTTEFDS | TOTALINTBDETF | 0.12% | $551,000 | 11.1K |
| 50 | GBDCGOLUBCAPBDCINC | COM | 0.11% | $521,000 | 38.0K |
| 51 | PFEPFIZERINC | COM | 0.09% | $441,000 | 17.3K |
| 52 | SBRASABRAHEALTHCAREREITINC | COM | 0.08% | $401,000 | 21.5K |
| 53 | PECOPHILLIPSEDISON&COINC | COMMONSTOCK | 0.08% | $393,000 | 11.4K |
| 54 | RFREGIONSFINANCIALCORPNEW | COM | 0.07% | $339,000 | 12.9K |
| 55 | GSGISHARESS&PGSCICOMMODITY- | UNITBENINT | 0.07% | $318,000 | 13.8K |
| 56 | WEAWESTERNASSETPREMIERBDFD | SHSBENINT | 0.06% | $266,000 | 23.7K |
| 57 | TEVATEVAPHARMACEUTICALINDSLTD | SPONSOREDADS | 0.05% | $237,000 | 11.7K |
Filing History
| Quarter | Reported Value | Positions | Filed | Type | Links |
|---|---|---|---|---|---|
| Q1 2026 | $1.5B | 289 | May 12, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q4 2025 | $1.4B | 296 | Feb 11, 2026 | 13F-HR | changes · EDGAR ↗ |
| Q3 2025 | $473M | 87 | Nov 13, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q2 2025 | $583M | 157 | Aug 13, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q1 2025 | $601M | 140 | May 13, 2025 | 13F-HR | changes · EDGAR ↗ |
| Q4 2024 | $620M | 137 | Feb 13, 2025 | RESTATEMENT | changes · EDGAR ↗ |
| Q3 2024 | $398M | 94 | Nov 12, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q2 2024 | $771M | 334 | Aug 13, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q1 2024 | $595M | 128 | May 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q4 2023 | $885M | 186 | Feb 14, 2024 | 13F-HR | changes · EDGAR ↗ |
| Q3 2023 | $485M | 207 | Sep 26, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q1 2023 | $966M | 467 | May 16, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q4 2022 | $949M | 451 | Feb 13, 2023 | 13F-HR | changes · EDGAR ↗ |
| Q3 2022 | $905M | 434 | Nov 17, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2022 | $988M | 439 | Aug 16, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q1 2022 | $1.3B | 502 | May 24, 2022 | 13F-HR | changes · EDGAR ↗ |
| Q2 2021 | $1.0B | 229 | Aug 19, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q1 2021 | $1.1B | 488 | May 12, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q4 2020 | $784M | 183 | Feb 26, 2021 | 13F-HR | changes · EDGAR ↗ |
| Q3 2020 | $627M | 157 | Nov 16, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q2 2020 | $559M | 164 | Aug 21, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q1 2020 | $676M | 228 | May 13, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q4 2019 | $342M | 158 | Feb 10, 2020 | 13F-HR | changes · EDGAR ↗ |
| Q3 2019 | $326M | 158 | Nov 4, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q2 2019 | $296M | 157 | Aug 16, 2019 | 13F-HR | changes · EDGAR ↗ |
| Q1 2019 | $432M | 361 | May 17, 2019 | 13F-HR | changes · EDGAR ↗ |
Other Included Managers
This filing reports holdings on behalf of 1 additional manager.
- M Financial Asset Management, Inc.028-18427
13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.