SEC 13F Intelligence

XBOCINNOVATOR ETFS TRUST

CUSIP 45783Y848 · Yahoo Finance ↗ · Google Finance ↗

Innovator Etfs Trust (XBOC) has 40 institutional holders in Filings Flow’s 13F database, together reporting 1.04M shares worth $34M as of Q1 2026. The largest reported holders are Cetera Investment Advisers, Blue Bell Private Wealth Management, LLC, and Osaic Holdings, Inc..

Institutional Holders
40
Q1 2026
Reported Value
$34M
Ticker
XBOC
Quarters Tracked
18

Ownership Trend

Institutional holders
Q4 ’21: 10Q4 ’21Q1 ’22: 10Q2 ’22: 8Q3 ’22: 7Q3 ’22Q4 ’22: 27Q1 ’23: 22Q2 ’23: 26Q2 ’23Q3 ’23: 21Q4 ’23: 30Q1 ’24: 29Q1 ’24Q2 ’24: 31Q3 ’24: 35Q4 ’24: 39Q4 ’24Q1 ’25: 48Q2 ’25: 49Q3 ’25: 45Q3 ’25Q4 ’25: 49Q1 ’26: 40filingsflow.com
Total reported value
Q4 ’21: $2MQ4 ’21Q1 ’22: $2MQ2 ’22: $2MQ3 ’22: $2MQ3 ’22Q4 ’22: $34MQ1 ’23: $34MQ2 ’23: $37MQ2 ’23Q3 ’23: $25MQ4 ’23: $43MQ1 ’24: $45MQ1 ’24Q2 ’24: $38MQ3 ’24: $40MQ4 ’24: $67MQ4 ’24Q1 ’25: $72MQ2 ’25: $46MQ3 ’25: $48MQ3 ’25Q4 ’25: $46MQ1 ’26: $34Mfilingsflow.com

Holders

··Mixed quarters
Manager% of PortfolioValueSharesQuarter
Cetera Investment Advisers$94.0B AUM0.01%$6M187.6KQ1 2026
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC$696M AUM0.52%$4M111.0KQ1 2026
OSAIC HOLDINGS, INC.$68.3B AUM0.01%$4M110.6KQ1 2026
HighTower Advisors, LLC$94.2B AUM0.00%$3M103.0KQ1 2026
COMMONWEALTH EQUITY SERVICES, LLC$71.6B AUM0.00%$2M50.9KQ1 2026
Brookwood Investment Group LLC$810M AUM0.20%$2M50.3KQ1 2026
Orion Porfolio Solutions, LLC$11.7B AUM0.01%$2M47.6KQ4 2025OLDER
Bullseye Investment Management, LLC$164M AUM0.96%$2M53.1KQ4 2025OLDER
CROSSPOINT FINANCIAL, LLC$40M AUM3.59%$1M43.5KQ1 2026
Encompass More Asset Management$597M AUM0.24%$1M38.6KQ4 2025OLDER
Advisory Services Network, LLC$7.5B AUM0.02%$1M36.3KQ1 2026
FIRST COMMONWEALTH FINANCIAL CORP /PA/$629M AUM0.18%$1M35.3KQ1 2026
CWM, LLC$38.1B AUM0.00%$1M33.1KQ4 2025OLDER
Brookstone Capital Management$8.7B AUM0.01%$1M31.9KQ1 2026
Snowden Capital Advisors LLC$3.8B AUM0.03%$1M31.9KQ1 2026
Atria Investments, Inc$8.9B AUM0.01%$979,02529.2KQ4 2025OLDER
CITADEL ADVISORS LLC$618.5B AUM0.00%$917,99028.0KQ3 2025OLDER
Welch Financial Planning, LLC$139M AUM0.62%$868,58626.4KQ1 2026
Sunbelt Securities, Inc.$1.6B AUM0.05%$842,83625.6KQ1 2026
Kestra Advisory Services, LLC$26.4B AUM0.00%$764,23523.2KQ1 2026
ENVESTNET ASSET MANAGEMENT INC$373.6B AUM0.00%$748,61422.8KQ1 2026
Stuart Chaussee & Associates, Inc.$0 AUM0.14%$632,26419.3KQ3 2025OLDER
IFP Advisors, Inc$4.8B AUM0.01%$625,58219.0KQ1 2026
CRA Financial Services, LLC$770M AUM0.08%$602,36418.3KQ1 2026
CENTAURUS FINANCIAL, INC.$2.1B AUM0.03%$569,00017.3KQ1 2026
Triad Wealth Partners, LLC$1.3B AUM0.05%$526,17115.7KQ4 2025OLDER
VESTIA PERSONAL WEALTH ADVISORS$213M AUM0.19%$403,75712.3KQ1 2026
Gradient Investments LLC$7.2B AUM0.01%$400,36412.2KQ3 2025OLDER
Lido Advisors, LLC$32.7B AUM0.00%$380,89711.6KQ1 2026
Diligent Investors, LLC$404M AUM0.08%$340,38410.3KQ1 2026
FOUNDATIONS INVESTMENT ADVISORS, LLC$8.1B AUM0.00%$328,74110.0KQ1 2026
CAPTRUST FINANCIAL ADVISORS$57.3B AUM0.00%$320,6519.8KQ1 2026
SUSQUEHANNA INTERNATIONAL GROUP, LLP$893.3B AUM0.00%$318,1859.7KQ1 2026
OLD MISSION CAPITAL LLC$6.3B AUM0.01%$288,3698.6KQ4 2025OLDER
DHJJ Financial Advisors, Ltd.$302M AUM0.07%$222,8126.8KQ1 2026
Millington Financial Advisors, LLC$237M AUM0.09%$214,1436.2KQ1 2026
Orion Capital Management LLC$290M AUM0.07%$208,5056.3KQ1 2026
RAYMOND JAMES FINANCIAL INC$324.4B AUM0.00%$107,0163.4KQ2 2025OLDER
ROYAL BANK OF CANADA$570.1B AUM0.00%$79,0002.4KQ1 2026
BANK OF MONTREAL /CAN/$268.5B AUM0.00%$62,4861.9KQ1 2026
AE Wealth Management LLC$18.5B AUM0.00%$58,5071.8KQ1 2026
Pinnacle Wealth Planning Services, Inc.$968M AUM0.00%$43,1481.3KQ1 2026
Financial Network Wealth Advisors LLC$98M AUM0.03%$32,246961Q4 2025OLDER
GAMMA Investing LLC$2.7B AUM0.00%$26,710796Q4 2025OLDER
JPMORGAN CHASE & CO$1.56T AUM0.00%$21,743648Q4 2025OLDER
CoreCap Advisors, LLC$3.4B AUM0.00%$12,760388Q1 2026
Steward Partners Investment Advisory, LLC$19.6B AUM0.00%$10,655324Q1 2026
Luminist Capital LLC$75M AUM0.01%$6,610197Q4 2025OLDER
WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV$625M AUM0.00%$6,577200Q1 2026
HARBOUR INVESTMENTS, INC.$6.5B AUM0.00%$6,512198Q1 2026
Ashton Thomas Private Wealth, LLC$4.2B AUM0.00%$6,380194Q1 2026
EverSource Wealth Advisors, LLC$3.3B AUM0.00%$5,788176Q1 2026
AMERIFLEX GROUP, INC.$198M AUM0.00%$3,987126Q2 2025OLDER
UBS Group AG$666.3B AUM0.00%$3,683112Q1 2026
Farther Finance Advisors, LLC$10.6B AUM0.00%$3,14295Q1 2026
BARCLAYS PLC$416.3B AUM0.00%$1,74353Q1 2026
CONCOURSE FINANCIAL GROUP SECURITIES, INC.$0 AUM$00Q2 2025OLDER

Holdings are reported up to 45 days after quarter end. Share counts are as filed and not adjusted for stock splits.