PURPLE INNOVATION INC
CUSIP 74640Y106
Purple Innovation Inc has 70 institutional holders in Filings Flow’s 13F database, together reporting 63.75M shares worth $42M as of Q1 2026. The largest reported holders are Coliseum Capital Management, LLC, Wasatch Advisors LP, and Vanguard Group Inc.
Institutional Holders
70
Q1 2026
Reported Value
$42M
Ticker
unmapped
private placement or foreign
Quarters Tracked
9
Ownership Trend
Institutional holders
Total reported value
Holders
Mixed quarters
| Manager | % of Portfolio | Value | Shares | Quarter |
|---|---|---|---|---|
| Coliseum Capital Management, LLC$1.2B AUM | 2.54% | $31M | 46.86M | Q1 2026 |
| No Street GP LP$1.5B AUM | 0.05% | $801,327 | 857.8K | Q3 2025OLDER |
| Crumly & Associates Inc.$522M AUM | 0.04% | $193,112 | 292.1K | Q1 2026 |
| Midwest Financial Group LLC$234M AUM | 0.03% | $76,038 | 115.0K | Q1 2026 |
| WASATCH ADVISORS LP$15.1B AUM | 0.02% | $3M | 5.07M | Q1 2026 |
| B.O.S.S. Retirement Advisors, LLC$328M AUM | 0.02% | $66,120 | 100.0K | Q1 2026 |
| Legacy Wealth Managment, LLC/ID$201M AUM | 0.02% | $38,094 | 57.6K | Q1 2026 |
| Anson Funds Management LP$2.3B AUM | 0.02% | $396,720 | 600.0K | Q1 2026 |
| Dynamic Advisor Solutions LLC$3.5B AUM | 0.02% | $497,355 | 752.2K | Q1 2026 |
| Invenomic Capital Management LP$2.2B AUM | 0.02% | $330,600 | 500.0K | Q1 2026 |
| R Squared Ltd$182M AUM | 0.01% | $32,580 | 34.9K | Q3 2025OLDER |
| SHARPEPOINT LLC$168M AUM | 0.01% | $19,066 | 28.8K | Q1 2026 |
| Legacy Investment Solutions, LLC$192M AUM | 0.01% | $20,894 | 28.7K | Q2 2025OLDER |
| Platform Technology Partners$519M AUM | 0.01% | $32,697 | 35.0K | Q3 2025OLDER |
| Shay Capital LLC$1.2B AUM | 0.01% | $82,069 | 124.1K | Q1 2026 |
| Catalyst Funds Management Pty Ltd$591M AUM | 0.01% | $19,470 | 26.7K | Q2 2025OLDER |
| Seros Financial, LLC$157M AUM | 0.00% | $6,612 | 10.0K | Q1 2026 |
| Cottage Street Advisors LLC$231M AUM | 0.00% | $9,455 | 14.3K | Q1 2026 |
| Divisadero Street Capital Management, LP$2.4B AUM | 0.00% | $91,646 | 138.6K | Q1 2026 |
| Pingora Partners LLC$169M AUM | 0.00% | $4,704 | 6.5K | Q2 2025OLDER |
| Patriot Financial Group Insurance Agency, LLC$1.8B AUM | 0.00% | $29,824 | 40.9K | Q2 2025OLDER |
| Point72 Asia (Singapore) Pte. Ltd.$646M AUM | 0.00% | $19,535 | 20.9K | Q3 2025OLDER |
| Y-Intercept (Hong Kong) Ltd$5.1B AUM | 0.00% | $99,356 | 136.3K | Q2 2025OLDER |
| TWO SIGMA SECURITIES, LLC$861M AUM | 0.00% | $16,428 | 23.8K | Q4 2025OLDER |
| Stratos Wealth Partners, LTD.$8.8B AUM | 0.00% | $180,614 | 273.2K | Q1 2026 |
| Plan Group Financial, LLC$426M AUM | 0.00% | $8,596 | 13.0K | Q1 2026 |
| Sterling Investment Counsel, LLC$357M AUM | 0.00% | $6,612 | 10.0K | Q1 2026 |
| JACOBS LEVY EQUITY MANAGEMENT, INC$23.8B AUM | 0.00% | $402,129 | 608.2K | Q1 2026 |
| XTX Topco Ltd$5.8B AUM | 0.00% | $76,847 | 116.2K | Q1 2026 |
| Kesler, Norman & Wride, LLC$581M AUM | 0.00% | $6,630 | 10.0K | Q1 2026 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC$5.0B AUM | 0.00% | $49,590 | 75.0K | Q1 2026 |
| WOODLEY FARRA MANION PORTFOLIO MANAGEMENT INC$2.1B AUM | 0.00% | $20,154 | 30.5K | Q1 2026 |
| RENAISSANCE TECHNOLOGIES LLC$63.9B AUM | 0.00% | $448,065 | 677.7K | Q1 2026 |
| GTS SECURITIES LLC$2.8B AUM | 0.00% | $16,825 | 18.0K | Q3 2025OLDER |
| Crewe Advisors LLC$1.2B AUM | 0.00% | $5,851 | 8.8K | Q1 2026 |
| Clear Harbor Asset Management, LLC$1.4B AUM | 0.00% | $7,319 | 10.6K | Q4 2025OLDER |
| Caprock Group, LLC$4.1B AUM | 0.00% | $18,130 | 27.4K | Q1 2026 |
| Jain Global LLC$24.2B AUM | 0.00% | $39,817 | 54.6K | Q2 2025OLDER |
| MML INVESTORS SERVICES, LLC$36.1B AUM | 0.00% | $87,246 | 132.0K | Q1 2026 |
| MILLENNIUM MANAGEMENT LLC$240.3B AUM | 0.00% | $561,209 | 848.8K | Q1 2026 |
| MAI Capital Management$17.7B AUM | 0.00% | $33,060 | 50.0K | Q1 2026 |
| TUDOR INVESTMENT CORP ET AL$53.9B AUM | 0.00% | $99,609 | 150.6K | Q1 2026 |
| Centiva Capital, LP$13.6B AUM | 0.00% | $19,194 | 20.5K | Q3 2025OLDER |
| Fortitude Family Office, LLC$448M AUM | 0.00% | $653 | 699 | Q3 2025OLDER |
| MARSHALL WACE, LLP$100.4B AUM | 0.00% | $128,207 | 175.6K | Q2 2025OLDER |
| Squarepoint Ops LLC$85.1B AUM | 0.00% | $134,501 | 144.0K | Q3 2025OLDER |
| Tower Research Capital LLC (TRC)$3.8B AUM | 0.00% | $4,484 | 6.5K | Q4 2025OLDER |
| Corient Private Wealth LLC$69.9B AUM | 0.00% | $68,434 | 103.5K | Q1 2026 |
| DAVENPORT & Co LLC$20.4B AUM | 0.00% | $16,530 | 25.0K | Q1 2026 |
| SageView Advisory Group, LLC$3.0B AUM | 0.00% | $1,899 | 2.8K | Q4 2025OLDER |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP$893.3B AUM | 0.00% | $457,864 | 490.3K | Q3 2025OLDER |
| VANGUARD FIDUCIARY TRUST CO$396.1B AUM | 0.00% | $203,932 | 308.5K | Q1 2026 |
| TRUIST FINANCIAL CORP$74.2B AUM | 0.00% | $37,368 | 40.0K | Q3 2025OLDER |
| IFS Advisors, LLC$194M AUM | 0.00% | $92 | 140 | Q1 2026 |
| PRUDENTIAL FINANCIAL INC$81.2B AUM | 0.00% | $31,575 | 33.8K | Q3 2025OLDER |
| VANGUARD CAPITAL MANAGEMENT LLC$4.04T AUM | 0.00% | $1M | 2.25M | Q1 2026 |
| Cubist Systematic Strategies, LLC$21.0B AUM | 0.00% | $7,498 | 8.0K | Q3 2025OLDER |
| Global Retirement Partners, LLC$5.6B AUM | 0.00% | $2,005 | 2.9K | Q4 2025OLDER |
| North Star Investment Management Corp.$1.7B AUM | 0.00% | $531 | 769 | Q4 2025OLDER |
| TWO SIGMA INVESTMENTS, LP$123.9B AUM | 0.00% | $22,864 | 33.1K | Q4 2025OLDER |
| Point72 (DIFC) Ltd$1.5B AUM | 0.00% | $464 | 497 | Q3 2025OLDER |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC$654.5B AUM | 0.00% | $189,772 | 287.0K | Q1 2026 |
| GEODE CAPITAL MANAGEMENT, LLC$1.61T AUM | 0.00% | $447,128 | 676.1K | Q1 2026 |
| True Wealth Design, LLC$360M AUM | 0.00% | $74 | 101 | Q2 2025OLDER |
| VANGUARD GROUP INC$6.90T AUM | 0.00% | $2M | 2.59M | Q4 2025OLDER |
| AQR CAPITAL MANAGEMENT LLC$218.4B AUM | 0.00% | $30,025 | 41.2K | Q2 2025OLDER |
| SIMPLEX TRADING, LLC$149.1B AUM | 0.00% | $30,947 | 46.8K | Q1 2026 |
| Qube Research & Technologies Ltd$89.9B AUM | 0.00% | $16,185 | 24.5K | Q1 2026 |
| Cetera Investment Advisers$94.0B AUM | 0.00% | $9,494 | 13.0K | Q2 2025OLDER |
| GROUP ONE TRADING LLC$52.2B AUM | 0.00% | $7,727 | 11.7K | Q1 2026 |
| JPMORGAN CHASE & CO$1.56T AUM | 0.00% | $213,087 | 328.6K | Q1 2026 |
| LPL Financial LLC$376.6B AUM | 0.00% | $50,580 | 76.5K | Q1 2026 |
| DIMENSIONAL FUND ADVISORS LP$481.4B AUM | 0.00% | $54,655 | 75.1K | Q2 2025OLDER |
| Essential Partners LLC$250M AUM | 0.00% | $31 | 42 | Q1 2026 |
| BlackRock, Inc.$5.72T AUM | 0.00% | $691,267 | 1.05M | Q1 2026 |
| IFP Advisors, Inc$4.8B AUM | 0.00% | $558 | 844 | Q1 2026 |
| Point72 Asset Management, L.P.$78.1B AUM | 0.00% | $9,000 | 13.6K | Q1 2026 |
| GOLDMAN SACHS GROUP INC$870.9B AUM | 0.00% | $96,718 | 146.3K | Q1 2026 |
| Vanguard Global Advisers, LLC$186.5B AUM | 0.00% | $19,856 | 30.0K | Q1 2026 |
| OSAIC HOLDINGS, INC.$68.3B AUM | 0.00% | $6,922 | 10.5K | Q1 2026 |
| Neuberger Berman Group LLC$131.4B AUM | 0.00% | $11,419 | 15.7K | Q2 2025OLDER |
| NORTHERN TRUST CORP$756.6B AUM | 0.00% | $64,286 | 97.2K | Q1 2026 |
| Invesco Ltd.$653.3B AUM | 0.00% | $52,043 | 55.7K | Q3 2025OLDER |
| CITADEL ADVISORS LLC$618.5B AUM | 0.00% | $50,530 | 76.4K | Q1 2026 |
| PRICE T ROWE ASSOCIATES INC /MD/$865M AUM | 0.00% | $70 | 96.5K | Q2 2025OLDER |
| Larson Financial Group LLC$3.1B AUM | 0.00% | $194 | 293 | Q1 2026 |
| STATE STREET CORP$2.90T AUM | 0.00% | $171,805 | 259.8K | Q1 2026 |
| UBS Group AG$666.3B AUM | 0.00% | $38,015 | 57.5K | Q1 2026 |
| JANE STREET GROUP, LLC$777.2B AUM | 0.00% | $42,597 | 64.4K | Q1 2026 |
| NISA INVESTMENT ADVISORS, LLC$27.0B AUM | 0.00% | $430 | 589 | Q2 2025OLDER |
| EverSource Wealth Advisors, LLC$3.3B AUM | 0.00% | $45 | 48 | Q3 2025OLDER |
| JONES FINANCIAL COMPANIES LLLP$208.1B AUM | 0.00% | $1,364 | 2.0K | Q1 2026 |
| Optiver Holding B.V.$289.5B AUM | 0.00% | $1,053 | 1.6K | Q1 2026 |
| SBI Securities Co., Ltd.$3.6B AUM | 0.00% | $7 | 10 | Q1 2026 |
| Arax Advisory Partners$3.5B AUM | 0.00% | $4 | 1 | Q1 2026 |
| MORGAN STANLEY$1.67T AUM | 0.00% | $1,016 | 1.5K | Q1 2026 |
| BNP PARIBAS FINANCIAL MARKETS$205.8B AUM | 0.00% | $124 | 188 | Q1 2026 |
| CWM, LLC$38.1B AUM | 0.00% | $21 | 32 | Q1 2026 |
| WELLS FARGO & COMPANY/MN$530.3B AUM | 0.00% | $273 | 413 | Q1 2026 |
| Rockefeller Capital Management L.P.$56.4B AUM | 0.00% | $20 | 30 | Q1 2026 |
| FMR LLC$1.90T AUM | 0.00% | $614 | 928 | Q1 2026 |
| BANK OF AMERICA CORP /DE/$1.37T AUM | 0.00% | $428 | 620 | Q4 2025OLDER |
| CITIGROUP INC$234.5B AUM | 0.00% | $1 | 1 | Q4 2025OLDER |
| BARCLAYS PLC$416.3B AUM | 0.00% | $1 | 1 | Q1 2026 |
| ROYAL BANK OF CANADA$570.1B AUM | — | $0 | 395 | Q1 2026 |
Holdings are reported up to 45 days after quarter end. Share counts are as filed and not adjusted for stock splits.