SEC 13F Intelligence

XBJAINNOVATOR ETFS TRUST

CUSIP 45783Y780 · Yahoo Finance ↗ · Google Finance ↗

Innovator Etfs Trust (XBJA) has 45 institutional holders in Filings Flow’s 13F database, together reporting 2.13M shares worth $67M as of Q1 2026. The largest reported holders are Cetera Investment Advisers, Sterling Financial Planning, Inc., and Personal Cfo Solutions, LLC.

Institutional Holders
45
Q1 2026
Reported Value
$67M
Ticker
XBJA
Quarters Tracked
17

Ownership Trend

Institutional holders
Q1 ’22: 8Q1 ’22Q2 ’22: 12Q3 ’22: 13Q4 ’22: 13Q4 ’22Q1 ’23: 25Q2 ’23: 28Q3 ’23: 28Q3 ’23Q4 ’23: 31Q1 ’24: 31Q2 ’24: 31Q2 ’24Q3 ’24: 31Q4 ’24: 36Q1 ’25: 40Q1 ’25Q2 ’25: 47Q3 ’25: 43Q4 ’25: 47Q4 ’25Q1 ’26: 45filingsflow.com
Total reported value
Q1 ’22: $3MQ1 ’22Q2 ’22: $5MQ3 ’22: $6MQ4 ’22: $7MQ4 ’22Q1 ’23: $25MQ2 ’23: $41MQ3 ’23: $42MQ3 ’23Q4 ’23: $50MQ1 ’24: $59MQ2 ’24: $54MQ2 ’24Q3 ’24: $57MQ4 ’24: $46MQ1 ’25: $58MQ1 ’25Q2 ’25: $64MQ3 ’25: $66MQ4 ’25: $68MQ4 ’25Q1 ’26: $67Mfilingsflow.com

Holders

Mixed quarters
Manager% of PortfolioValueSharesQuarter
Sterling Financial Planning, Inc.$337M AUM2.64%$9M284.9KQ1 2026
PERSONAL CFO SOLUTIONS, LLC$712M AUM1.19%$8M269.8KQ1 2026
BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC$696M AUM0.83%$6M183.9KQ1 2026
Noble Wealth Management PBC$223M AUM0.44%$882,40928.2KQ1 2026
Global Trust Wealth Management LLC$132M AUM0.38%$500,48016.0KQ1 2026
Welch Financial Planning, LLC$139M AUM0.38%$521,96916.7KQ1 2026
Millington Financial Advisors, LLC$237M AUM0.27%$642,82019.5KQ1 2026
Encompass More Asset Management$597M AUM0.24%$1M40.5KQ4 2025OLDER
Brookwood Investment Group LLC$810M AUM0.21%$2M54.2KQ1 2026
LeClair Wealth Partners LLC$289M AUM0.20%$570,73518.2KQ1 2026
Blue Water Asset Management$289M AUM0.20%$570,73518.2KQ1 2026
GWN SECURITIES INC.$523M AUM0.19%$967,05230.9KQ1 2026
FIRST COMMONWEALTH FINANCIAL CORP /PA/$629M AUM0.14%$865,45527.7KQ1 2026
JT Stratford LLC$786M AUM0.11%$859,54327.5KQ1 2026
VESTIA PERSONAL WEALTH ADVISORS$213M AUM0.10%$222,2767.1KQ1 2026
Sunbelt Securities, Inc.$1.6B AUM0.08%$1M42.3KQ1 2026
Orion Capital Management LLC$290M AUM0.08%$242,4207.8KQ1 2026
Triad Wealth Partners, LLC$1.3B AUM0.05%$529,93816.6KQ4 2025OLDER
Occidental Asset Management, LLC$844M AUM0.05%$405,32613.0KQ1 2026
Snowden Capital Advisors LLC$3.8B AUM0.05%$2M56.1KQ1 2026
OLD MISSION CAPITAL LLC$6.3B AUM0.03%$1M34.3KQ4 2025OLDER
DHJJ Financial Advisors, Ltd.$302M AUM0.02%$74,4472.4KQ1 2026
Cape Investment Advisory, Inc.$301M AUM0.02%$76,7282.4KQ4 2025OLDER
CreativeOne Wealth, LLC$4.3B AUM0.02%$848,09527.1KQ1 2026
Steward Partners Investment Advisory, LLC$19.6B AUM0.02%$3M106.6KQ1 2026
CoreCap Advisors, LLC$3.4B AUM0.02%$473,67315.1KQ1 2026
Orion Porfolio Solutions, LLC$11.7B AUM0.01%$2M50.2KQ4 2025OLDER
Cetera Investment Advisers$94.0B AUM0.01%$11M346.7KQ1 2026
Atria Investments, Inc$8.9B AUM0.01%$984,71430.8KQ4 2025OLDER
Gradient Investments LLC$7.2B AUM0.01%$606,12419.4KQ3 2025OLDER
Legacy Wealth Managment, LLC/ID$201M AUM0.01%$19,363619Q1 2026
Visionary Wealth Advisors$2.3B AUM0.01%$203,7476.4KQ4 2025OLDER
HighTower Advisors, LLC$94.2B AUM0.01%$6M189.6KQ1 2026
Brookstone Capital Management$8.7B AUM0.01%$481,46215.4KQ1 2026
Mutual Advisors, LLC$4.7B AUM0.01%$245,0417.8KQ3 2025OLDER
OSAIC HOLDINGS, INC.$68.3B AUM0.00%$3M108.0KQ1 2026
Kestra Advisory Services, LLC$26.4B AUM0.00%$1M35.5KQ1 2026
FOUNDATIONS INVESTMENT ADVISORS, LLC$8.1B AUM0.00%$339,01310.8KQ1 2026
TWIN PEAKS WEALTH ADVISORS, LLC$397M AUM0.00%$14,576466Q1 2026
CWM, LLC$38.1B AUM0.00%$1M34.8KQ4 2025OLDER
COMMONWEALTH EQUITY SERVICES, LLC$71.6B AUM0.00%$2M56.7KQ1 2026
AMERIFLEX GROUP, INC.$198M AUM0.00%$4,080136Q2 2025OLDER
FORT WASHINGTON INVESTMENT ADVISORS INC /OH/$18.1B AUM0.00%$312,80010.0KQ1 2026
IFP Advisors, Inc$4.8B AUM0.00%$29,779952Q1 2026
SEI INVESTMENTS CO$108.4B AUM0.00%$353,12011.3KQ1 2026
Ashton Thomas Private Wealth, LLC$4.2B AUM0.00%$6,381204Q1 2026
EverSource Wealth Advisors, LLC$3.3B AUM0.00%$3,128100Q1 2026
AE Wealth Management LLC$18.5B AUM0.00%$17,548561Q1 2026
CITADEL ADVISORS LLC$618.5B AUM0.00%$607,12519.4KQ3 2025OLDER
ENVESTNET ASSET MANAGEMENT INC$373.6B AUM0.00%$294,4079.4KQ1 2026
RAYMOND JAMES FINANCIAL INC$324.4B AUM0.00%$244,2347.8KQ1 2026
LPL Financial LLC$376.6B AUM0.00%$206,3086.8KQ2 2025OLDER
SUSQUEHANNA INTERNATIONAL GROUP, LLP$893.3B AUM0.00%$334,19610.7KQ1 2026
Farther Finance Advisors, LLC$10.6B AUM0.00%$2,20470Q1 2026
BARCLAYS PLC$416.3B AUM0.00%$58,7731.9KQ4 2025OLDER
JPMORGAN CHASE & CO$1.56T AUM0.00%$410,61213.1KQ3 2025OLDER
BANK OF MONTREAL /CAN/$268.5B AUM0.00%$31,2801.0KQ1 2026
ROYAL BANK OF CANADA$570.1B AUM0.00%$37,0001.3KQ3 2025OLDER
UBS Group AG$666.3B AUM0.00%$3,128100Q1 2026

Holdings are reported up to 45 days after quarter end. Share counts are as filed and not adjusted for stock splits.