SEC 13F Intelligence

Managers / Q2 2023

HERON FINANCIAL GROUP, LLC

CIK 0001803648 · 205 EAST 42ND STREET, 20TH FLOOR, NEW YORK, NY, 10017 · 800-994-3766

Reported Value
$186M
Q2 2023
Positions
142
Filings on Record
15
2020–present window
Filed
Aug 10, 2023
original filing

Summary

Heron Financial Group, LLC reported $186M in U.S.-listed holdings across 142 positions for Q2 2023.

The portfolio is heavily concentrated: EFAV alone accounts for 29.4% of reported value.

Compared with Q1 2023, the fund opened 3 new positions and exited 5.

Portfolio Metrics

Turnover
+2.4%
vs prior filed quarter
Top-10 Concentration
+58.9%
share of reported value
Largest Position
+29.4%
Ishares Tr
New / Exited
3 / 5
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded, with multiple share classes and repeated sub-manager rows for the same issuer combined into one position — the same rule the holdings table uses by default. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’19: $121MQ4 ’19Q1 ’20: $97MQ2 ’20: $112MQ2 ’20Q3 ’20: $125MQ4 ’20: $145MQ4 ’20Q1 ’21: $165MQ2 ’21: $175MQ2 ’21Q3 ’21: $180MQ4 ’21: $186MQ4 ’21Q1 ’22: $192MQ2 ’22: $165MQ2 ’22Q3 ’22: $162MQ4 ’22: $150MQ4 ’22Q1 ’23: $181MQ2 ’23: $186MQ2 ’23filingsflow.com

Portfolio Composition

By security type
ETP: 53.8%Common Stock: 45.8%Other: 0.1%ADR: 0.1%REIT: 0.1%Closed-End Fund: 0.1%
  • ETP · 53.8% · $100M
  • Common Stock · 45.8% · $85M
  • Other · 0.1% · $250,224
  • ADR · 0.1% · $215,983
  • REIT · 0.1% · $202,709
  • Closed-End Fund · 0.1% · $169,472

Quarter-over-Quarter Changes full breakdown →

vs Q1 2023 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
TQQQPROSHARES TRNEW+7.0K7.0K+$287,000$287,000
BAXBAXTER INTL INCNEW+4.5K4.5K+$207,070$207,070
WFCWELLS FARGO CO NEWNEW+4.8K4.8K+$203,734$203,734
MRNAMODERNA INCSOLD OUT−1.5K0−$234,670$0
TGTTARGET CORPSOLD OUT−1.4K0−$229,066$0
RVTYPERKINELMER INCSOLD OUT−1.6K0−$213,083$0
NKENIKE INCSOLD OUT−1.7K0−$210,082$0
ABBVABBVIE INCSOLD OUT−1.3K0−$206,862$0

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q2 2023

124 positions (from 142 filing rows — )
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1EFAVISHARES TRMSCI EAFE MIN VL · RUS MID CAP ETF · RUS MD CP GR ETF · S&P MC 400VL ETF · RUS 2000 GRW ETF · RUS 2000 VAL ETF · RUSSELL 3000 ETF · PFD AND INCM SEC · 3 7 YR TREAS BD · CORE S&P500 ETF · CORE S&P US GWT · CORE HIGH DV ETF · CORE S&P SCP ETF · MSCI INTL QUALTY29.36%$54M554.9K
2VUGVANGUARD INDEX FDSGROWTH ETF · S&P 500 ETF SHS · SMALL CP ETF14.49%$27M94.3K
3VYMVANGUARD WHITEHALL FDShistory →HIGH DIV YLD3.81%$7M66.7K
4AAPLAPPLE INChistory →COM2.72%$5M26.0K
5PGXINVESCO EXCH TRADED FD TR IIPFD ETF · DWA EMERG MKTS1.73%$3M247.0K
6MSFTMICROSOFT CORPhistory →COM1.56%$3M8.5K
7J P MORGAN EXCHANGE TRADED FDIV RTN EM EQT · DIV RTN INT EQ1.53%$3M55.9K
8TMOTHERMO FISHER SCIENTIFIC INChistory →COM1.41%$3M5.0K
9MSMORGAN STANLEYhistory →COM NEW1.17%$2M25.4K
10COWZPACER FDS TRhistory →US CASH COWS 1001.10%$2M42.6K
11BRK/BBERKSHIRE HATHAWAY INC DELhistory →CL B NEW1.08%$2M5.9K
12LYBLYONDELLBASELL INDUSTRIES Nhistory →SHS - A -1.07%$2M21.6K
13ITWILLINOIS TOOL WKS INChistory →COM1.07%$2M7.9K
14TMUST-MOBILE US INChistory →COM1.06%$2M14.2K
15AONAON PLChistory →SHS CL A1.04%$2M5.6K
16EXMOCEXXON MOBIL CORPCOM0.97%$2M16.8K
17JPMJPMORGAN CHASE & COCOM0.91%$2M11.6K
18JNJJOHNSON & JOHNSONCOM0.90%$2M10.1K
19TFXTELEFLEX INCORPORATEDCOM0.84%$2M6.5K
20COSTCOSTCO WHSL CORP NEWCOM0.83%$2M2.9K
21NEENEXTERA ENERGY INCCOM0.82%$2M20.4K
22AMZNAMAZON COM INCCOM0.78%$1M11.1K
23FICOFAIR ISAAC CORPCOM0.78%$1M1.8K
24MAMASTERCARD INCORPORATEDCL A0.71%$1M3.3K
25UNHUNITEDHEALTH GROUP INCCOM0.69%$1M2.7K
26DTEDTE ENERGY COCOM0.68%$1M11.5K
27GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.62%$1M9.5K
28VLOVALERO ENERGY CORPCOM0.61%$1M9.7K
29PGPROCTER AND GAMBLE COCOM0.61%$1M7.5K
30ADBEADOBE SYSTEMS INCORPORATEDCOM0.60%$1M2.3K
31CSCOCISCO SYS INCCOM0.58%$1M20.9K
32DUKDUKE ENERGY CORP NEWCOM NEW0.57%$1M11.7K
33VZVERIZON COMMUNICATIONS INCCOM0.55%$1M27.3K
34BIVVANGUARD BD INDEX FDSINTERMED TERM0.53%$982,42913.1K
35ADIANALOG DEVICES INCCOM0.52%$963,1414.9K
36EWEDWARDS LIFESCIENCES CORPCOM0.50%$923,1139.8K
37MRKMERCK & CO INCCOM0.49%$905,1197.8K
38SJMSMUCKER J M COCOM NEW0.45%$844,0335.7K
39HDHOME DEPOT INCCOM0.45%$840,2812.7K
40CMCCOMMERCIAL METALS COCOM0.44%$824,02415.6K
41LLYLILLY ELI & COCOM0.44%$822,5911.8K
42POOLPOOL CORPCOM0.44%$807,8612.2K
43NVDANVIDIA CORPORATIONCOM0.43%$794,8551.9K
44WMBWILLIAMS COS INCCOM0.42%$778,55223.9K
45AZOAUTOZONE INCCOM0.42%$772,942310
46TXNTEXAS INSTRS INCCOM0.41%$765,8854.3K
47SDASEALED AIR CORP NEWCOM0.41%$764,33419.1K
48FDXFEDEX CORPCOM0.41%$752,6243.0K
49TPLTEXAS PACIFIC LAND CORPORATICOM0.40%$735,924559
50SONSONOCO PRODS COCOM0.38%$713,66612.1K
51AMGNAMGEN INCCOM0.38%$712,0183.2K
52MPCMARATHON PETE CORPCOM0.37%$695,7526.0K
53PGRPROGRESSIVE CORPCOM0.36%$674,0795.1K
54GPCGENUINE PARTS COCOM0.35%$656,2743.9K
55INTUINTUITCOM0.35%$655,6701.4K
56PSXPHILLIPS 66COM0.35%$651,4456.8K
57EMREMERSON ELEC COCOM0.34%$637,1597.0K
58RPMRPM INTL INCCOM0.32%$592,0396.6K
59ADMARCHER DANIELS MIDLAND COCOM0.31%$581,8017.7K
60FIXDFIRST TR EXCHNG TRADED FD VITCW OPPORTUNIS0.31%$579,06913.1K
61NFLXNETFLIX INCCOM0.31%$578,3631.3K
62QCOMQUALCOMM INCCOM0.30%$559,6074.7K
63ECLECOLAB INCCOM0.30%$551,8563.0K
64CATCATERPILLAR INCCOM0.29%$545,4402.2K
65DGXQUEST DIAGNOSTICS INCCOM0.29%$535,8153.8K
66CACICACI INTL INCCL A0.28%$525,9161.5K
67FASTFASTENAL COCOM0.28%$520,0018.8K
68PFEPFIZER INCCOM0.28%$517,54614.1K
69AMATAPPLIED MATLS INCCOM0.28%$517,4533.6K
70ORCLORACLE CORPCOM0.28%$510,8964.3K
71BIIBBIOGEN INCCOM0.27%$497,0631.7K
72YUMYUM BRANDS INCCOM0.27%$493,9883.6K
73CALMCAL MAINE FOODS INCCOM NEW0.23%$430,9659.6K
74LOWLOWES COS INCCOM0.23%$425,6701.9K
75DFUSDIMENSIONAL ETF TRUSTUS EQUITY ETF0.23%$424,2418.8K
76SPYSPDR S&P 500 ETF TRTR UNIT0.23%$418,975945
77MTRNMATERION CORPCOM0.22%$415,8023.6K
78AMDADVANCED MICRO DEVICES INCCOM0.22%$405,5203.6K
79INTCINTEL CORPCOM0.21%$392,45211.7K
80TAT&T INCCOM0.21%$392,33824.6K
81CVSCVS HEALTH CORPCOM0.21%$391,0685.7K
82IEMGISHARES INCCORE MSCI EMKT0.21%$389,2927.9K
83MCDMCDONALDS CORPCOM0.21%$387,3361.3K
84BMYBRISTOL-MYERS SQUIBB COCOM0.21%$385,4276.0K
85ETNEATON CORP PLCSHS0.20%$373,8451.9K
86PAGPENSKE AUTOMOTIVE GRP INCCOM0.20%$371,4182.2K
87CAHCARDINAL HEALTH INCCOM0.19%$356,5293.8K
88PEPPEPSICO INCCOM0.19%$344,4941.9K
89AVGOBROADCOM INCCOM0.18%$340,900393
90FISVFISERV INCCOM0.17%$323,4492.6K
91MDLZMONDELEZ INTL INCCL A0.17%$311,4544.3K
92ABTABBOTT LABSCOM0.17%$311,0342.9K
93KOCOCA COLA COCOM0.17%$308,3875.1K
94IBMINTERNATIONAL BUSINESS MACHSCOM0.16%$304,5522.3K
95ETRENTERGY CORP NEWCOM0.16%$300,6793.1K
96CVXCHEVRON CORP NEWCOM0.16%$296,4921.9K
97CMICUMMINS INCCOM0.16%$289,8931.2K
98TQQQPROSHARES TRULTRAPRO QQQ0.15%$287,0007.0K
99MRSHMARSH & MCLENNAN COS INCCOM0.15%$278,1701.5K
100TFCTRUIST FINL CORPCOM0.15%$277,1879.1K

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q2 2023$186M142Aug 10, 202313F-HRchanges · EDGAR ↗
Q1 2023$181M144Apr 19, 202313F-HRchanges · EDGAR ↗
Q4 2022$150M128Feb 14, 202313F-HRchanges · EDGAR ↗
Q3 2022$162M132Oct 27, 202213F-HRchanges · EDGAR ↗
Q2 2022$165M138Jul 29, 202213F-HRchanges · EDGAR ↗
Q1 2022$192M152May 12, 202213F-HRchanges · EDGAR ↗
Q4 2021$186M149Feb 4, 202213F-HRchanges · EDGAR ↗
Q3 2021$180M145Nov 4, 202113F-HRchanges · EDGAR ↗
Q2 2021$175M143Aug 16, 202113F-HRchanges · EDGAR ↗
Q1 2021$165M142Apr 14, 202113F-HRchanges · EDGAR ↗
Q4 2020$145M135Feb 16, 202113F-HRchanges · EDGAR ↗
Q3 2020$125M126Oct 15, 202013F-HRchanges · EDGAR ↗
Q2 2020$112M120Jul 20, 202013F-HRchanges · EDGAR ↗
Q1 2020$97M109Apr 23, 202013F-HRchanges · EDGAR ↗
Q4 2019$121M133Feb 14, 202013F-HRchanges · EDGAR ↗

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.