SEC 13F Intelligence

Managers / Q1 2026

Creative Planning

CIK 0001540235 · 5454 W.110TH STREET, OVERLAND PARK, KS, 66211 · 913-338-2727

Reported Value
$147.4B
Q1 2026
Positions
4,753
Filings on Record
31
2019–present window
Filed
May 12, 2026
original filing

Summary

Creative Planning reported $147.4B in U.S.-listed holdings across 4,753 positions for Q1 2026.

Its largest position, Ishares Tr, represents 10.5% of the portfolio.

Compared with Q4 2025, the fund opened 332 new positions and exited 129.

Portfolio Metrics

Turnover
+2.2%
vs prior filed quarter
Top-10 Concentration
+41.4%
share of reported value
Largest Position
+10.5%
Ishares Tr
New / Exited
332 / 129
positions this quarter

Methodology: turnover is min(value bought, value sold) ÷ average reported value across the two quarters — value-based, so market moves inflate it slightly versus a share-based measure. Concentration and largest position are shares of the filing’s total reported value, options excluded. New/exited counts compare against the prior filed quarter. All figures derive solely from the fund’s 13F filings.

Reported Value by Quarter

13F Reported Value
Q4 ’18: $24.4BQ4 ’18Q1 ’19: $27.8BQ2 ’19: $29.7BQ3 ’19: $30.7BQ4 ’19: $33.3BQ4 ’19Q1 ’20: $28.2BQ2 ’20: $34.6BQ3 ’20: $38.3BQ4 ’20: $45.5BQ4 ’20Q1 ’21: $49.6BQ2 ’21: $56.3BQ3 ’21: $56.4BQ4 ’21: $62.2BQ4 ’21Q1 ’22: $64.6BQ2 ’22: $60.7BQ3 ’22: $57.8BQ4 ’22: $66.5BQ4 ’22Q1 ’23: $69.4BQ2 ’23: $75.1BQ3 ’23: $74.9BQ4 ’23: $53.9BQ4 ’23Q1 ’24: $90.2BQ2 ’24: $93.7BQ3 ’24: $101.0BQ4 ’24: $102.8BQ4 ’24Q1 ’25: $106.4BQ2 ’25: $117.1BQ3 ’25: $130.9BQ4 ’25: $139.7BQ4 ’25Q1 ’26: $147.4Bfilingsflow.com

Portfolio Composition

By security type
ETP: 75.7%Common Stock: 22.0%ADR: 0.9%Other: 0.8%REIT: 0.4%Other: 0.2%
  • ETP · 75.7% · $111.6B
  • Common Stock · 22.0% · $32.4B
  • ADR · 0.9% · $1.4B
  • Other · 0.8% · $1.2B
  • REIT · 0.4% · $647M
  • Other · 0.2% · $234M

Quarter-over-Quarter Changes full breakdown →

vs Q4 2025 (amended baseline)

IssuerMoveShare ΔShares nowValue ΔValue now
ASTRAZENECA PLCNEW+233.2K233.2K+$46M$46M
INNOVATOR ETFS TRUSTNEW+270.1K270.1K+$12M$12M
VANGUARD WORLD FDNEW+177.3K177.3K+$11M$11M
INNOVATOR ETFS TRUSTNEW+501.9K501.9K+$11M$11M
INNOVATOR ETFS TRUSTNEW+532.8K532.8K+$10M$10M
PIPRPIPER SANDLER COMPANIESNEW+128.4K128.4K+$10M$10M
PNFPPINNACLE FINL PARTNERS INCNEW+104.0K104.0K+$9M$9M
INNOVATOR ETFS TRUSTNEW+227.3K227.3K+$8M$8M

Value changes conflate price moves with buying and selling — share changes are the real signal. Share counts are not split-adjusted.

Holdings — Q1 2026

29 positions
Export to Excel
#IssuerClass% PortfolioValue ↓Shares
1ISHARES TRCORE S&P500 ETF · CORE MSCI INTL · NATIONAL MUN ETF · CORE US AGGBD ET · CORE S&P MCP ETF13.72%$20.2B74.89M
2VANGUARD BD INDEX FDSTOTAL BND MRKT · SHORT TRM BOND8.00%$11.8B157.85M
3VANGUARD INDEX FDSLARGE CAP ETF · MID CAP ETF · TOTAL STK MKT · REAL ESTATE ETF · S&P 500 ETF SHS · SMALL CP ETF7.02%$10.3B41.96M
4SPDR SERIES TRUSTSTATE STREET SPD6.64%$9.8B181.52M
5VANGUARD TAX-MANAGED FDSVAN FTSE DEV MKT5.16%$7.6B118.65M
6SPDR INDEX SHS FDSSTATE STREET SPD4.75%$7.0B152.92M
7ISHARES INCCORE MSCI EMKT3.64%$5.4B76.87M
8SCHWAB STRATEGIC TRUS LRG CAP ETF · INTL EQTY ETF · US MID-CAP ETF · EMRG MKTEQ ETF · US REIT ETF3.51%$5.2B194.72M
9AMERICAN CENTY ETF TRINTL SMCP VLU · US SML CP VALU3.10%$4.6B43.61M
10VANGUARD SCOTTSDALE FDSINT-TERM CORP · INTER TERM TREAS2.28%$3.4B45.97M
11AAPLAPPLE INChistory →COM2.05%$3.0B11.89M
12DIMENSIONAL ETF TRUSTUS SMALL CAP ETF · US TARGETED VLU1.80%$2.7B38.98M
13NVDANVIDIA CORPORATIONhistory →COM1.55%$2.3B13.10M
14SELECT SECTOR SPDR TRSTATE STREET REA1.32%$1.9B47.52M
15STATE STR SPDR S&P 500 ETF TTR UNIT1.29%$1.9B2.93M
16MSFTMICROSOFT CORPhistory →COM0.95%$1.4B3.80M
17BRK/BBERKSHIRE HATHAWAY INC DELhistory →CL B NEW0.90%$1.3B2.77M
18VANGUARD MUN BD FDSTAX EXEMPT BD0.90%$1.3B26.61M
19GOOGLALPHABET INCCAP STK CL A · CAP STK CL C0.89%$1.3B4.57M
20VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF0.65%$962M17.80M
21AMZNAMAZON COM INChistory →COM0.60%$882M4.24M
22VANGUARD WHITEHALL FDSHIGH DIV YLD0.38%$556M3.76M
23AVGOBROADCOM INChistory →COM0.37%$548M1.77M
24METAMETA PLATFORMS INChistory →CL A0.36%$535M935.4K
25JPMJPMORGAN CHASE & COhistory →COM0.30%$436M1.48M
26NDQINVESCO QQQ TRhistory →UNIT SER 10.28%$409M709.5K
27TSLATESLA INChistory →COM0.26%$386M1.04M
28LLYELI LILLY & COhistory →COM0.26%$380M413.0K
29EXMOCEXXON MOBIL CORPhistory →COM0.25%$374M2.20M

Filing History

QuarterReported ValuePositionsFiledTypeLinks
Q1 2026$147.4B4,753May 12, 202613F-HRchanges · EDGAR ↗
Q4 2025$139.7B4,593Feb 17, 202613F-HRchanges · EDGAR ↗
Q3 2025$130.9B6,684Nov 14, 202513F-HRchanges · EDGAR ↗
Q2 2025$117.1B6,216Aug 8, 202513F-HRchanges · EDGAR ↗
Q1 2025$106.4B4,091May 15, 202513F-HRchanges · EDGAR ↗
Q4 2024$102.8B5,816Feb 14, 202513F-HRchanges · EDGAR ↗
Q3 2024$101.0B5,488Oct 11, 202413F-HRchanges · EDGAR ↗
Q2 2024$93.7B22,626Aug 15, 202413F-HRchanges · EDGAR ↗
Q1 2024$90.2B4,679May 13, 202413F-HRchanges · EDGAR ↗
Q4 2023$53.9B4,406Feb 14, 202413F-HRchanges · EDGAR ↗
Q3 2023$74.9B4,350Nov 16, 202313F-HRchanges · EDGAR ↗
Q2 2023$75.1B4,003Jul 21, 202313F-HRchanges · EDGAR ↗
Q1 2023$69.4B3,692May 15, 202313F-HRchanges · EDGAR ↗
Q4 2022$66.5B2,614Feb 10, 202313F-HRchanges · EDGAR ↗
Q3 2022$57.8B2,446Nov 3, 202213F-HRchanges · EDGAR ↗
Q2 2022$60.7B2,412Aug 15, 202213F-HRchanges · EDGAR ↗
Q1 2022$64.6B2,474May 16, 202213F-HRchanges · EDGAR ↗
Q4 2021$62.2B2,078Feb 11, 202213F-HRchanges · EDGAR ↗
Q3 2021$56.4B2,151Nov 10, 202113F-HRchanges · EDGAR ↗
Q2 2021$56.3B2,544Aug 4, 202113F-HRchanges · EDGAR ↗
Q1 2021$49.6B3,256Apr 30, 202113F-HRchanges · EDGAR ↗
Q4 2020$45.5B3,060Jan 29, 202113F-HRchanges · EDGAR ↗
Q3 2020$38.3B2,769Nov 5, 202013F-HRchanges · EDGAR ↗
Q2 2020$34.6B2,491Jul 23, 202013F-HRchanges · EDGAR ↗
Q1 2020$28.2B2,168May 5, 202013F-HRchanges · EDGAR ↗
Q4 2019$33.3B2,361Jan 30, 202013F-HRchanges · EDGAR ↗
Q3 2019$30.7B2,353Nov 1, 201913F-HRchanges · EDGAR ↗
Q2 2019$29.7B2,392Jul 26, 201913F-HRchanges · EDGAR ↗
Q1 2019$27.8B2,367Apr 24, 201913F-HRchanges · EDGAR ↗
Q4 2018$24.4B2,385Feb 12, 2019RESTATEMENTchanges · EDGAR ↗

Other Included Managers

This filing reports holdings on behalf of 1 additional manager.

  • CREATIVE PLANNING TRUST Co LLC028-23240

13F filings are due up to 45 days after quarter end, so holdings shown here lag the fund’s current book. Source: original SEC filing on EDGAR ↗.