SEC 13F Intelligence

Willis Investment Counsel / AAPL

Willis Investment Counsel’s Apple Inc Position

Does Willis Investment Counsel own Apple Inc (AAPL)? Yes109.1K shares worth $28M (+1.51% of its 13F portfolio) as of Q1 2026, down from 109.6K shares the prior filed quarter.

Position Value
$28M
Q1 2026
Shares
109.1K
% of Portfolio
+1.51%
Quarters Held
29
currently held

Position History AAPL

Reported value by quarter
Q4 ’18: $19MQ4 ’18Q1 ’19: $23MQ2 ’19: $24MQ3 ’19: $27MQ4 ’19: $28MQ4 ’19Q1 ’20: $22MQ2 ’20: $15MQ3 ’20: $2MQ1 ’21: $2MQ1 ’21Q2 ’21: $2MQ3 ’21: $9MQ4 ’21: $11MQ1 ’22: $10MQ1 ’22Q2 ’22: $14MQ3 ’22: $12MQ4 ’22: $15MQ1 ’23: $19MQ1 ’23Q2 ’23: $22MQ3 ’23: $20MQ4 ’23: $22MQ1 ’24: $19MQ1 ’24Q2 ’24: $23MQ3 ’24: $26MQ4 ’24: $28MQ1 ’25: $22MQ1 ’25Q2 ’25: $22MQ3 ’25: $28MQ4 ’25: $30MQ1 ’26: $28MQ1 ’26filingsflow.com
QuarterSharesValue% of Portfolio
Q1 2026109.1K$28M+1.51%
Q4 2025109.6K$30M+1.54%
Q3 2025110.1K$28M+1.53%
Q2 2025109.6K$22M+1.32%
Q1 202597.4K$22M+1.46%
Q4 2024110.6K$28M+1.82%
Q3 2024110.5K$26M+1.67%
Q2 2024110.5K$23M+1.61%
Q1 2024111.2K$19M+1.31%
Q4 2023114.3K$22M+1.55%
Q3 2023114.5K$20M+1.47%
Q2 2023114.5K$22M+1.43%
Q1 2023115.4K$19M+1.23%
Q4 2022113.8K$15M+0.95%
Q3 202288.5K$12M+0.89%
Q2 2022100.8K$14M+0.84%
Q1 202257.0K$10M+0.53%
Q4 202159.9K$11M+0.56%
Q3 202160.7K$9M+0.49%
Q2 202115.3K$2M+0.12%
Q1 202115.2K$2M+0.11%
Q3 202013.6K$2M+0.14%
Q2 202042.5K$15M+1.20%
Q1 202085.0K$22M+1.79%
Q4 201995.1K$28M+1.81%
Q3 2019122.6K$27M+1.84%
Q2 2019122.6K$24M+1.64%
Q1 2019122.6K$23M+1.60%
Q4 2018122.2K$19M+1.43%

Common-stock position only; options are excluded. Quarters where the fund filed no 13F or reported no position are absent. See Willis Investment Counsel’s full portfolio or all institutional holders of AAPL.